Murad, LLC, the skincare brand synonymous with high-performance,
science-based products announcedtoday the launch of White Brilliance, a brand new
collection of formulas developed to illuminate the skin while evening tone to
promote a delicate, porcelain-smooth appearance. Utilizing advanced technologies and
ingredients, including precious Porcelain Flower Extract, White Brilliance is made
up of four products: Cleansing Cream, Luminous Essence, Porcelain Serum and
Luminous Shield SPF 50 | PA++++. In a study evaluating the performance of the
White Brilliance collection, 98% of Asian women agreed their skin looked
luminous* and 95% of Asian women agreed their skin was smooth and soft* after
using the regimen.
Each
product in the White Brilliance collection is infused with precious Porcelain
Flower Extract, a delicate, iridescent blossom native to Asia known for its
high content of natural antioxidants and anti-inflammatories. Named for its
resemblance to fine porcelain, this elegant bloom’s pure white color and
crystalline texture reflects light for a luminescent finish. With a rich source
of phytonutrients, like anti-inflammatory phytosterols, terpenes, flavonoid
antioxidants and Essential Fatty Acids, Porcelain Flower Extract is packed with
moisturizing, reparative and purifying benefits. With long history of use in
traditional eastern medicine, Porcelain Flower has been used to restore clarity
and tone to the skin for an illuminated and translucent complexion.
Designed
for normal to dry skin but safe for sensitive skin, the White Brilliance
collection is also dermatologist developed, scientifically advanced and
features potent ingredients that enhance skin’s translucence for a luminous and
glowing complexion.
Cleansing
Cream
A rich, gently foaming cleanser that purifies and restores skin,
utilizing a nourishing blend of Omega-6 Essential Lipids and Jojoba-derived
Esters to enhance moisture retention, imparting skin with a silky, smooth
texture.
Luminous
Essence
A quick-absorbing, lightweight formula featuring an extract of electrolyte-rich
Kunai Root to deliver essential hydration deep into the skin. Red Algae and
Indian Fig Extracts gently exfoliate, restoring youthful texture and luminosity and
priming the skin for optimized penetration of subsequent treatment products.
Porcelain
Serum
A powerful, high-potency serum that enhances skin’s translucence, formulated
with four brightening technologies that leave the skin with a luminous glow;
Porcelain Flower Extract evens and illuminates skin tone, Green Tea Extract helps
promote skin’s brightness and firmness, and Hexylresorcinol and Hexapeptide-2 work
together to deliver a visibly radiant and translucent complexion; in a consumer
study, 86% of women reported their skin looked translucent** after using
Porcelain Serum as a part of the White Brilliance regimen.
Luminous
Shield SPF 50 PA++++
An ultra-lightweight UV lotion that protects skin’s rosy glow utilizing
antioxidant-rich Grape Seed Extract to neutralize environmental aggressors and
preserve skin’s brightness while light-diffusing microspheres fill in lines and
wrinkles, making them to appear less visible upon application.
ABOUT MURAD LLC
Murad was founded in 1989 by Dr. Howard Murad, a
board certified dermatologist, trained pharmacist and Associate Professor at
the UCLA, Geffen School of Medicine. Murad offers people a path to youthful
good health through science-based, clinically-proven skincare and healthcare
products that have been developed as part of Dr. Murad’s Inclusive Health®
system of care. With a full range of skin condition-specific, high-performance
products for home and spa—backed by 19 unique patents for advancing the science
of skin health and a 30 year legacy of research and clinical testing—millions
of people look to Murad with confidence for products, services and tools to
help them look, live and feel Better Every Day®.