Ageless International Beauty Pageant 2017

(L-R) Mr Bryan Lee, Creative Director of Ageless International Beauty Pageant, Ms Ann Q and Ms Janis Chong, Founders of Ageless Beauty Pageant Management, Professor Dato’ Dr. Jayles Yeoh, Deputy Vice Chancellor (Internationalisation) of Asia Metropolitan University, Jak Tan, De BEAUTY’s Founder, Puan Sri Datin Seri Dr Susan Cheah, Advisor to Ageless International Beauty Pageant, Ms Joecess Lim, Women's Career Development Advisor and Jazzmine Cheah, Brand Advisor for Ageless International. 

Qui Production Group, in collaboration with De BEAUTY, held its official announcement of the second edition of Malaysia’s most prestigious and unique beauty pageant Ageless International Beauty Pageant 2017, today at Selangor Turf Club. Themed “Be A Star”, the pageant judges beyond the contestant’s appearances, by taking into consideration their character, academic and career achievements.

The winner of the crown will be rewarded with a RM30,000  prize, while the first, second, third and fourth runner-ups will be receiving RM26,000, RM23,000, RM21,500 and RM21,000, respectively. The winner of the Classic Ageless International title, on the other hand, will be walking away with a prize worth RM25,000.

The event saw the MoU signing between Qui Production Group and De BEAUTY where they will be the co-organisers for this year’s edition of Ageless International Beautiful Pageant. Ms Janis Chong, the Managing Director of Qui Production Group said, “We are delighted to collaborate with De BEAUTY as we are certain that this partnership will elevate the pageant to capture the hearts and minds of fellow Malaysians and give them the recognition they truly deserve.” Ms Ann Q, the Executive Director of Qui Production Group and Yang Xin Charity Organisation (YXCO) Founder adds, “Ageless International Beauty Pageant isn’t just another pageant – this pageant aims to inspire, motivate and cultivate strength for the modern women through balancing family, career and societal obligations as well as responsibilities. With the strength of the women representing Ageless International Beauty Pageant as an ambassador, it is hoped that it will encourage and inspire the many friends and families to be more generous for charitable causes.”

Mr Jak Tan, De BEAUTY’s Founder, said, “We are thrilled for the partnership as we are co-organising for the first time. Through this partnership, we hope to bring more attention and inspire a wider audience of powerful women to participate in this pageant. We are also proud to be associated with Ageless International Beauty Pageant where the contestants for this pageant will be recruited based on the recommendations of De BEAUTY’s beauty salon partners nationwide. Our theme “Be A Star” shares the same aspiration with Ageless International Beauty Pageant which brings us to work together this year.”

Ms Jazzmine Cheah, Founder of beYOUtiful Image & Style and the Brand Advisor for Ageless International Beauty Pageant 2017, reiterated, “We want to recognise these amazing women for their great contributions and that is why this platform is truly one-of-a-kind. This pageant goes beyond external beauty and emphasises more on women empowerment, nurturing leadership skills and equipping them with powerful life skills that would mould them into role models worth looking up to.”

Contestants for this year's Ageless International Beauty Pageant 

Also present at the launch was Professor Dato’ Dr. Jayles Yeoh, Deputy Vice Chancellor (Internationalisation) of Asia Metropolitan University. He said that the Ageless International Beauty Pageant provides the perfect platform for them to empower women in entrepreneurship. They are honoured to present a RM200,000 scholarship to the winners to further their business education at their university.

Meanwhile, Selangor Turf Club, who will be the venue sponsor of the beauty pageant expressed that they are proud to collaborate with Ageless International Beauty Pageant as the pageant recognises and showcases the many talented, intelligent and beautiful Malaysian contestants who aspire to gain invaluable experiences on the world stage. The finale of this beauty pageant will be taking place on December 21, 2017, Thursday, at Sunway Resort Hotel at 5pm.

About Ageless International Beauty Pageant

Ageless International Beauty Pageant, held for the first time last year, will be making a comeback this year. For its 2017 edition, the beauty pageant will be sponsored by Novel Furniture and Be Dazzle, as the main sponsors; while Jade Museum, Greencom Biotech , Untimate Universal Trading, 28Mall, Empro, Celmonze, Junior Lookbook, Hairdepot, Stella Maison, Vern’s Sunway Resort Hotel, and Selangor Turf Club will be the supporting sponsors. Media partners include Asia Success Inc., T-Media Global (Moments magazine), Business Circle, Vipec Asia (Universal Entrepreneur Magazine), Rentak Sejuta, Shang Hai Publishing (Shang Hai Magazine), AcePremier.com (Natural Health and A Healthy Lifestyle Magazine) and Share Media, Mobile App Partner One Smart Star Malaysia (Star Number), Official photographer VdreamZ Enterprise, Official Production House Magic Hour Communication, Official Hair Sponsor Tropicana Beauty Centre & Academy, Official PR Agency Global Creative Media Agency (GCMA)

About Qui Production Group Sdn Bhd

Qui Production Group, armed with a solid vision to be the region’s leading event company for MICE needs, strives to provide the highest level of personalized and innovative event planning that satisfies clients’ every need and desire.

About De BEAUTY

De BEAUTY, incorporated in 2010, aims to provide the best beauty and health products while striving to develop new market and train talents. With its vision to help people achieve perfection and confidence, the company has successfully helped over 5 million people in improving their body as well as skin. 

Cosmopolitan Fun, Fearless, Fabulous 2011 to Fun, Fearless Life 2017

Hada Labo Whitening Cooling Sherbet, A Multi-Purpose Cream That Soothes, Hydrates, Refreshes Skin And Minimizes Pores

With Malaysia’s hot and humid weather all year long, we often struggle to find ways to keep our skin radiant, hydrated and grease free. Hada Labo introduces a new Whitening Cooling Sherbet from Japan, so your skin does not have to take the heat anymore. I have tried for 2 weeks already and I enjoyed the cooling feeling on my skin after applying the toner, especially I store it inside my fridge and it's cold inside. Haha...The next day, I feel that my skin is hydrated, feeling fresh and glowing radiantly. Try it, you may like it too!

The Hada Labo Whitening Cooling Sherbet is a multi-purpose soft cream that comes with a unique sherbet-like texture. Upon application, the cream melts on skin surface like a sorbet and instantly calms and cool down the skin. Formulated with Tranexamic Acid- a powerful whitening ingredient, the Hada Labo Whitening Cooling Sherbet not only provides a cooling sensation that refreshes the skin, it also helps fight dark spots, brighten and rebalance skin tone, leaving skin perfectly luminous and translucent with natural radiance. With just a spread of the sherbet cream on your face, skin instantly feels refreshed, moisturized and hydrated all day long! 

  

The formula of the Hada Labo Whitening Cooling Sherbet combines a blend of Menthol, Witch Hazel extract, Strawberry Saxifrage and Edelweiss which boosts skin hydration and visibly minimizes enlarged pores. Upon application, the soft texture of the cream melts smoothly on the skin, giving the skin a refreshing, cooling sensation. The Whitening Cooling Sherbet can be applied day and night, after moisturizer as the last step of your skin regime. It is also ideal to use after sun exposure to cool, calm and soothe skin irritation from UV exposure. For better cooling results, it can also be stored in the refrigerator.

The Hada Labo Whitening Cooling Sherbet (RM65.90) is gentle on the skin and free from alcohol, mineral oil and colorant and it is suitable for all skin types. It will be available exclusively at Watsons nationwide starting July 2017.

Hada Labo skincare philosophy: 

“PERFECT X SIMPLE”

For ultimate perfection and ultimate simplicity

Hada Labo uses the finest, purest and highly effective ingredients to provide you with the ultimate result of beautiful skin. Inspired by traditional Japanese beauty wisdom, Hada Labo adopts a “no more no less” philosophy in the formulation of its products for the “perfect” ingredients ratio to give optimal results. Unnecessary additives, colorant, fragrance and mineral oil that will burden the skin are omitted. Only essential ingredients that are beneficial to the skin are retained to ensure maximum effectiveness – Only the best for your skin and nothing else...

About The Mentholatum Company

The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and heathcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scothland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan.

Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.

Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.

Brands under Mentholatum: Lipice, Oxy, Hada Labo, Selsun, Sunplay, Rohto Eye Drops, Botanics, Deep Heating Rub.

SUNPLAY Skin Aqua Essence Now Comes With Super Moisturising Formula While Providing High UV Protection

No matter what the weather outside, applying sunscreen is a very important step to be included in your daily skincare routine. The main benefit of sunscreen is that it acts as a protection against the harmful UV rays which penetrates your skin every time it is exposed to the sun. It also protects your skin from developing signs of aging and helps to prevent dark spots, dull and uneven skin tone.

Introducing the all-new Sunplay Skin Aqua Super Moisture Essence, a super moisturizing sunscreen with high UV protection that is formulated with 4 highly-moisturising ingredients (namely Super Hyaluronic Acid, Nano Hyaluronic Acid, Amino Acid and Collagen) to provide the skin with instant moisture and long hours of hydration. The refreshing watery light texture enabling the product to spread easily and absorb quickly into the skin. Its quick absorption gives the application a weightless finish which allows the skin to breathe and leaves the skin feeling comfortable. Because of its lightweight feel, this sunscreen is suitable for daily application, and even serves as a good makeup base.

Formulated to use on both the face and body, the Sunplay Skin Aqua Super Moisture Essence has a strong sun protection of SPF50+ PA++++ which effectively prevents damage to the skin caused by UV rays. It is gentle to the skin, allergy-tested and free from colorant, fragrance and mineral oil.

The all-new Sunplay Skin Aqua Super Moisture Essence (RM55.90) is available exclusively at Watsons nationwide. I always love Sunplay sunscreen protection that managed to protect my skin from getting burned under the sun, protect my sensitive skin from getting itchy from the hot sun and it's so light, I only need to massage it gently on my face, neck and my whole body it's fully absorbed into my dry skin liao.  One of the best sunscreen products in the world for me as it saves my time and it's easy to use as well. Get it before you hit the beach for vitamin sea or even before you go out from the house.

About The Mentholatum Company

The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and heathcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan.

Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.

Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.

Brands under Mentholatum: Lipice, Oxy, Hada Labo, Selsun, Sunplay, Rohto C Cube, Deep Heating Rub.

My 2017 Merdeka Personality

The Key To Radiant Skin With Clinelle Whitenup

Today marks a new milestone for Clinelle with the launch of its new improved Clinelle Whitenup Brightening range. Clinelle is honored to invite award-winning and international icon Ella Chen, who is Clinelle brand ambassador more than 3 years to officiate the launch along with distinguished VIPs, media & guests.

Ella Chen is profoundly excited to make her first official public appearance in Malaysia since she has given birth. Speaking about the brand, Ella Chen said, “I absolutely love the newly formulated Clinelle Whitenup Brightening range. The products protect my skin from day and night, regardless of being indoor or outdoor. I am amazed by the visible results after just a few days usage, my skin looks glowing, brighter and spotless. I strongly recommend Clinelle skincare as the brand is devoted to deliver good skincare infused with skin-friendly natural ingredients yet effective. At the same time, it excludes potential harmful ingredients with its 7 No’s philosophy. Our skin is our canvas. Nothing makes a woman more beautiful than the confidence that comes from having spotless, brighter and fairer skin. The ideal skin of very woman’s dream!”.

THE NEW CLINELLE WHITENUP BRIGHTENING SERIES

Sunlight is the main source of UV rays causing pre-mature aging to our skin like dark spots, pigmentation, uneven skin tone and dull skin. According to a study published in the Journal of the American Academy of Dermatology, electronic devices are also capable to emit UV rays too. Electronic gadgets emit low UV rays which will cause cumulative damage to our skin over time.  In a nutshell, our skin is continuously exposed to UV rays regardless, we stay indoor or outdoor.

Clinelle incorporate innovative approach to create technology-inspired beauty and esthetics solutions, featuring Advanced Anti-Photoaging Technology with 10X more White Protect and 3x increase in Lightening Power. The breakthrough technology empowered with 3 key ingredients work synergistically and effectively to penetrate into the deepest skin layers to deliver fast, targeted and unprecedented brightening effect. Skin is beautifully transformed into unparalleled radiant, white after 2 days!

Clinelle is unveiling its remarkable formulations bottled in a total of 6 SKUs ranging from: WHITENUP BRIGHTENING Cleanser, WHITENUP BRIGHTENING Toner, WHITENUP BRIGHTENING Serum, WHITENUP BRIGHTENING Day Cream SPF20, WHITENUP BRIGHTENING Spot Corrector Essence and last but not least, WHITENUP BRIGHTENING Night Cream.

ELLA’S FAVOURITE WHITENUP SKINCARE PRODUCT

 “I never knew that electronic gadgets like mobile phone, iPad or TV are capable to release harmful UV rays to damage our skin by causing pre-mature aging. It’s inevitable to avoid the use of electronic gadgets because it has become necessary part of our lives. Unknowingly, all this while my skin is susceptible to UV damage but fortunately, Clinelle has introduced the perfect solution to address this concern. The new Clinelle WhitenUp Brightening Night Cream contains Great Mullein Flower with Advanced Anti-Photoaging Technology  to provide high protection against UV damage and also continuously absorb harmful UV radicals to transform into light that glows from skin within. I use the cream every night and awake to beautiful glowing skin. Clinelle WhitenUp Brightening Night Cream is definitely my favorite product, my skin savior! Now, I can use my mobile phone whenever I want to with a peace of mind”.

The launch received positive sentiments from public and massive shopping rush for Clinelle Whitenup Brightening range.  Aside from AEON Bukit Tinggi, Ella Chen also made her guest appearance at the following AEON Bukit Indah, Johor on the same day at 8pm. 

Clinelle Whitenup Brightening series is available at AEON Wellness / Supermarket, Caring, Guardian, Watsons & selected independent pharmacies nationwide. Join our Facebook page – Clinelle or Clinelle website at www.clinelle.com to keep abreast of Clinelle’s latest news and events.

EFFICACIOUS YET SAFE WITH 7 NOS

In keeping with Clinelle’s brand promise, Clinelle Whitenup range has been proven to be safe and contains No Paraben.  Therefore, it is suitable for all skin types including sensitive skin. All Clinelle products are dermatologically tested for its tolerance and also formulated with 7 Secrets to Happy Skin which altogether excludes potential harmful ingredients: No artificial colouring, No artificial fragrances, No lanolin, No mineral oil, No SD-alcohol, No comedogenic ingredients and No paraben. Fundamentally, all Clinelle products work effectively to free skin from rapid environmental aggressions with RX3 Action, to Repair, Refine and Reshield skin for optimized skin health and clearly visible and long-term results. Clinelle Whitenup Brightening range is formulated and manufactured from USA.

About Esthetics International Group Berhad (EIG)

Clinelle skincare is distributed by EIG Pharma Asia Sdn. Bhd., the global partner of Esthetics International Group Berhad (EIG). Listed on the Main Board of Bursa Malaysia Securities Berhad since March 2004, EIG is one of the market leaders in the beauty and wellness industry in ASEAN, Hong Kong with over 33 years' experience in the industry. The Group has regional offices in Singapore, Hong Kong, Indonesia and Thailand with the headquarters located in Selangor, Malaysia.

The group’s strengths lie in its exceptional market reputation, a wide range of quality products, excellence in education and training, an extensive network distribution and a loyal customer base.

The New Water Lip Tone Up CC With A Formula That Colour, Corrects & Provides Intense Hydration

Introducing the Water Lip Tone Up CC – a lipbalm that color corrects your lip colour while it nourishes and moisturizes your lips for an intense and long-lasting moisturization. The Water Lip Tone Up CC comes in a unique formulation that has been created with three colour correcting functions. Its light texture that managed to gloss my dry lip to healthy moist lip naturally. It correct, concealing lines with colour with light colour and SPF 20PA++ protection.

CC, or color correcting concept are multi-purpose products that correct color using light-diffusing particles to give the skin a healthy look. With the invention of the Water Lip Tone Up CC, you can now enjoy the benefits of the colour-correcting function in your lip balm too! Apart from that, it also revives dull lips, enhances and restores lip colour as well as brightens the lips. Its formula is further enhanced with 3D PEARL to vividly enhance your natural lip colour, thereby improving one’s overall appearance.

The formula combines powerful nourishing ingredients such as Vitamin C derivative, Vitamin E and Vitamin E derivative to keep lips feeling soft and hydrated. It also contains Olive Oil and Jojoba Oil that nourish the lips.

Made in Japan, the Water Lip Tone Up CC comes in 2 variants namely Pure Red and Rose Pink. Its formula is fragrance free and contains SPF 20 PA++ to protect lips against UVA and UVB rays. The Water Lip Tone Up CC is priced at RM16.90 and it is available at all leading pharmacies and major supermarket outlets.

  

About The Mentholatum Company

The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scothland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan.

Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.

Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.

Brands under Mentholatum: LipIce, Oxy, Hada Labo, Selsun, Sunplay, Rohto C Cube, Deep Heating Rub.

My 'Huan Ying Huan Ying' Welcoming Barbie Spa Visit In Shanghai, China

SF Coffee ‘Spills The Bean’ On Its New Look

Having served Top-of-the-Crop coffees for almost two decades SF Coffee, or San Francisco Coffee as most of us know it, has served up a freshly brewed look for its outlets that combines cool ambiance with décor that has been perked up with works by home-grown artists.   

“The rebranding of SF Coffee presents a new yet familiar name and logo that encompasses the whole corporate identity of the brand, with one of the most visible aspects being the different interior design concepts of each outlet as well as improvements of the overall ambience for the enjoyment of our customers,” said Envictus International Chairman Dato’ Jaya J.B Tan.

The new outlets are designed to act as mood modulators for customers once they step in by satisfying the five senses and creating a pleasing experience.  “Our outlets now feature a fresh look and cozy ambiance for our consumers to enjoy our great coffee, which is the one thing that remains consistent. We will never compromise on the quality of coffee that SF Coffee serves,“ said Ms. Koo Sue San, General Manager of SF Coffee Sdn. Bhd. at the unveiling of its new logo and concept store, located at The Envictus in Petaling Jaya.

Roughly 1,600 square feet in size, the outlet at The Envictus is decorated in cozy bold colours with wood elements although other refurbished SF Coffee outlets will carry their own identities depending on location. Every new outlet will also have a space to feature works by home-grown artists. This particular outlet features the work of DuDu de Doodle, a coffee loving artist who draws to spread positivity, loves to doodle and first began doing it in a café.

SF Coffee currently has 37 differently themed outlets, which are located throughout the Klang Valley, Selangor, Negeri Sembilan and Pahang and has started to explore the East Malaysian market with plans to have a presence there in 2018. “SF Coffee has been in Malaysia for almost two decades now and this transformation is to cater to the evolving needs of our customers, and the many reasons they enjoy our brand so that they can continue to treat themselves as we provide the freshest coffee, best service and an even more enjoyable experience,” said Koo.

“We source our beans from the best coffee farms around the world and look for the extraordinary. To deliver a SF Coffee experience, we roast our coffee locally to ensure the utmost freshness and train our baristas to personify our belief in excellence as we are very particular about the brewing process for every cup of coffee which begins from sourcing, roasting, and cupping the beans,” she added.

Italian Signature of Skin, Science & Soul - [comfort zone] Launches Hydramemory

Italian Signature of Skin, science, and Soul - [comfort zone] has launched the Hydramemory range of skincare products that recalls the importance of hydration for the skin in an advanced science-based conscious formula with the finest natural-origin active ingredients. 

I was glad I made it to the early morning beauty event to get myself updated with their insightful, wonderful beauty updates from Italy. Somewhere, somehow made me missed my Italy holiday pulak, haha. In fact, I have started using the cooling eye gel that's hydrating & soothing my eyes before I sleep. Feels so pampering, no oil seed forming (I dare not use any eye cream/eye products due to this reason) and hoping to prevent any aging signs from happening for my age in 40's now.

When it comes to healthy skin, our defender is one of the very things that make life possible - Water. The skin’s outermost layer is composed of 20% to 35% water. Together with proteins and lipids, water gives the skin its characteristics of softness, flexibility and elasticity.  Lack of water (less than 20%) causes the skin to become parched and more susceptible to the formation of wrinkles and other signs of ageing. Our skin also requires water, lipids and nutrients to act as a balanced organism of defense against assaults.

[ comfort zone ] has developed a 24-hour double hydration system for the Hydramemory range of products. The exclusive combination of natural oils and high-tech active ingredients, delivers a formula for optimal cosmetic moisturising that not only provides water, but also restructures the cutaneous barrier and distributes water inside and outside the cell evenly. Light “sorbet” textures without silicones complete the innovative mechanism of action, which delivers immediate and lasting hydration, bestowing softness, elasticity and luminosity - the visible attributes in healthy skins.

Helena Holden, [ comfort zone ] International Training and Education Manager said “Hydramemory is ideal for all skin types. The formulation can be used in a layering effect so that the level of moisture is modulated, thereby meeting different personal needs and weather conditions.”

The Active Ingredients
Natural Extracts
An exclusive blend of natural extracts delivers the mechanism of double hydration. Apple, lentil and watermelon rind are extracted as functional mo­lecules essential for the restoration of the skin’s barrier. The blend stimulates Aquaporins to facilitate the transport of water to the heart of the cell and promotes optimal diffusion of water within the different layers of the skin.

Biomimetic Fragments of Hyaluronic Acid

Biomimetic Fragments of Hyaluronic Acid replenish moisture into the dermis and epidermis layers of the skin. It also has the ability to empower the hyaluronic acid in our bodies to create effective water reserves for the skin.

Moringa Oil from Certified Fair Trade Cultivations

Moringa Oil from Certified Fair Trade Cultivations, also known as the “Miracle Tree”, is rich in omega 3, 6 and 9, Vitamin E and phytosterols. It reduces Trans Epidermal Water Loss  (TEWL) and promotes antioxidant action.

The Range

The [ comfort zone ] Hydramemory system comprises an essence, eye gel and a mask, along with a serum, cream gel and cream.

The Hydramemory Essence is a concentrated fragrance-free solution, as light as a toner but as powerful as a serum. The essence provides immediate hydrating action, inducing softness and radiance to the skin with Hydramemory’s active ingredients boosted with 11 hydrating activators in a natural base of tamarind, and the natural components of skin’s hydrating factors (NMF complex). The Hydramemory Essence retails at RM288.

The Hydramemory Eye Gel brings about relief to tired eyes and defends the eye contour against age markers. Mediterranean Apple Extract is added to reduce dark circles and puffiness. The metal applicator ensures a pleasant and functional application for a refreshing and anti-fatigue action. The Hydramemory Eye Gel retails at RM228.

The Hydramemory Mask is a leave-on gel mask. The high content of Hydramemory’s active ingredients in this mask delivers an “express” hydrating effect and brings about a profoundly quenched, revitalised and smooth skin. The “sorbet” texture of the mask allows the layering of other products. The Hydramemory Mask retails at RM218.

The Hydramemory Serum is formulated with biomimetic fragments of hyaluronic acid, macro hyaluronic acid and a blend of natural extracts, for intensive moisture. The "sorbet" texture immediately quenches skin's thirst, giving a fresh sensation and feels utlra-light on the skin making it a preference for men and women. Skin is visibly more hydrated, fresh and bright. The Hydramemory Serum retails at RM368.

The Hydramemory Cream and Cream Gel preserve the skin's water balance with a 24-hours double hydrating mechanism. The efficient action of macro hyaluronic acid, a blend of natural extracts and moringa oil from certified fair trade cultivations delivers all-day moisture, softness and smoothness to the skin. Hydramemory Cream Gel is recommended for normal and mixed skin as well as warm and humid climates, whilst Hydramemory Cream for normal to dry skins. The Hydramemory Cream Gel retails at RM298. The Hydramemory Cream retails at RM318.

Hydramemory is developed according to Comfort Zone’s rigorous product formulation policy utilizing only the finest and safest natural-origin ingredients, and the most advanced molecules and carrier systems. The principle of this approach is represented by the Comfort Zone’s SCIENCE-BASED CONSCIOUS FORMULA™ symbol, which appears on the packaging of all the products.

[ comfort zone ] is founded by Dr. Davide Bollati, who started his study on anti-aging in 1989. The pharmacist and cosmetic chemist founded [ comfort zone ] in 1996 in Italy, from his family’s cosmeceutical research laboratory and manufacturing in Parma. His mission is to promote a holistic, soulful, healthy and sustainable lifestyle, with advanced science-based conscious products, hence the tagline -  “Skin Science Soul”. SKIN is their focus, SCIENCE is their guide and SOUL is what makes their offer unique. [ comfort zone ] represents a complete system of care for the skin, body and soul.

Helena Holden, [ comfort zone ] International Training and Education Manager said “Hydramemory is ideal for all skin types. The formulation can be used in a layering effect so that the level of moisture is modulated, thereby meeting different personal needs and weather conditions.”  

The [ comfort zone ] products are available at over 20 beauty salons nationwide. For more information,you can log on to www.comfortzone.it or contact Luscious Solutions at 03-2141 9928/9037 or email: write2us@cheerful.com.my. To view the Comfort Zone brand video, check out this link http://www.comfortzone.it/en/about-us/

About Comfort Zone

Founded in 1996, [ comfort zone ] is the professional cosmetic brand of the Davines Group S.p.A., with headquarters in Parma, and owned by the Bollati family. The group is now a B Corporation, a business that has a positive impact on people and the environment, as well as being an international company with a presence in over 90 countries, employing a multicultural staff of different nationalities. The company’s products are distributed in five continents and have several branches in Europe and in the United States.

Started as a research laboratory and production site of cutting-edge formulations for third parties, the business has developed into a multi-award winning company that is renowned around the world. The evolution of [ comfort zone ] is guided by the Chairman, Dr. Davide Bollati. His vision - combining sustainability, refinement and a strong scientific background as a pharmacist and cosmetic chemist - is the motivation behind the constant pursuit of excellence.

Product development takes place within the company's labs and is monitored by a Scientific Committee of physicians and researchers, whose contributions shape the scientific and cutting-edge approach. In [ comfort zone ] products, each ingredient is deliberately selected through a "conscious-based" formulation philosophy that favours the best ingredients of natural origin – constituting up to 98% of the products to guarantee the highest effectiveness, safety and sensoriality.
 

[ comfort zone ] products, made in Italy with electricity from renewable sources, are free of parabens and mineral oils, and silicones have been replaced with natural oils and butters. The entirely-recyclable packaging has been designed to minimise the environmental impact, reducing the use of raw materials and superfluous elements. For further information, check out www.comfortzone.it

About Luscious Solution Sdn Bhd

Luscious Solution Sdn Bhd is established in 2008, initially carrying the name Firstwide Concept and started the distribution of Ingrid Millet, a caviar-based cosmetic brand. In 2013, Firstwide Concept was rebranded as Luscious Solution and ventured into hair and scalp therapy. It started the distribution of Nubea, an Italian haircare specializing in essential oils for its scalp therapy. In 2014, Luscious Solution distributed Naturys, a 100% certified organic, leading organic skin care brand from Italy, manufactured by Bema Cosmetici Research Laboratory. Besides that, [ comfort zone ] brand had also been distributed in the same year. [ comfort zone ] is a high quality, highly effective Italian skincare with diverse range of products and treatment offerings. Most of the brands had since garnered rave reviews in local print and online media. Luscious Solution is part of the Cheerful Marketing Group.