A targeted response for every type of hair, conceived with respect for people, their values, and the environment we all live in. Essential Haircare is the daily haircare product line that best epitomizes the Davines brand and embodies the company's values more than any others. Now all of its nine families have been completely updated.
Produced using only energy from renewable sources, with Zero Impact® packaging and reduced use of plastic, Essential Haircare corroborates the characteristics that have always made it stand out and confirms its commitment to the environment with a new objective, to contribute to the safeguarding of our planet's biodiversity.
The Essential Haircare line has been reborn out of an astute combination of the scientific commitment of Davines' scientific laboratories and protection of the Mediterranean's artisan and cultural heritage, with optimal formulas free from sulphates and parabens, and with just a few, selected active ingredients grown in Italy that contribute to keeping alive vegetable species at risk of extinction.
A targeted response for every type of hair, conceived with respect for people, their values, and the environment we all live in.
Essential Haircare is the daily haircare product line that best epitomizes the Davines brand and embodies the company's values more than any others. Now all of its nine families have been completely updated. Produced using only energy from renewable sources, with Zero Impact® packaging and reduced use of plastic, Essential Haircare corroborates the characteristics that have always made it stand out and confirms its commitment to the environment with a new objective, to contribute to the safeguarding of our planet's biodiversity.
The Essential
Haircare line has been reborn out of an astute combination of the scientific
commitment of Davines' scientific laboratories and protection of the
Mediterranean's artisan and cultural heritage, with optimal formulas free
from sulphates and parabens, and with just a few, selected active ingredients
grown in Italy that contribute to keeping alive vegetable species at risk
of extinction.
BIODIVERSITY
Davines has decided to collaborate with the non-profit
Slow Food Foundation for Biodiversity by joining the Presidia Project; this non-profit foundation protects selected places in
order to safeguard the Earth's biodiversity, by building bridges between
ecology, gastronomy, ethics and the pleasures of the table. There are more than
400 Slow Food Presidia worldwide, which technically and financially support
more than 10,000 small producers so that they can continue to grow plants that
are typical of specific places, thus preventing the disappearance of a genetic
heritage with an inestimable biological value. The goal is to relaunch the economy
of these areas and prevent the extinction of local artisan traditions.
Each family in the Essential Haircare line contains one
specific active ingredient from a Slow Food Presidium that features the story,
the face, and the name of the person who grew it with care and passion.
ENVIRONMENTAL SUSTAINABILITY
The packaging for Essential Haircare is created with the minimum
amount of plastic necessary to adequately protect the formulas inside. The packs
are produced using food grade plastics and can be reused as knick-knack
containers or plant pots.
As part of LifeGate's Zero Impact® project, the carbon
dioxide emissions generated by the production of each Essential Haircare
container are offset by contributing to the creation and protection of forests
in Madagascar. Essential Haircare is produced with energy obtained
entirely from renewable sources.
FORMULAS
Davines has enhanced the quality of each formula by enriching
them with high percentages of rapidly biodegradable ingredients of natural
origin, to minimize environmental impact and combine sustainability with
results of the highest level.
Essential Haircare shampoos are formulated using gentle
surfactants that respect the hair and are sulphate free; their foam is
incredibly creamy and dense and dissolves easily in water. All of the
products are parabens free.
Each Essential Haircare family has a specific property: nourishment,
moisturization, volumizing, shine enhancement, protection, elasticizing,
control, daily care. All keep the promise implicit in their name with the
common objective of protecting the hair from external attack while guaranteeing
an immediate cosmetic effect.
Essential Haircare And The Porduct Range
The nine(9) Essential Haircare families have been designed
to respond to precise necessities of the hair with a rational approach and
maximum transparency towards the consumer. Each of them is characterised by
specific formulas to preserve the hair structure, guaranteeing health and
beauty, day in, day out.
1. MINU : Illuminating and protecting for coloured hair
2. NOUNOU : Nourishing for highly processed or brittle hair
MOMO : Moisturizing for dry or dehydrated hair
DEDE : Delicate for everyday use for all hair types
VOLU : Volume for fine or limp hair
SOLU : Solution for all hair types
LOVE CURL
& LOVE SMOOTHING : Softness for curly hair OR smoothness for frizzy
hair
MELU : for long or damaged hair
BRAND NEW
THE MINU FAMILY
Illuminating and protective for cosmetically coloured
hair.
Every product is enriched by an extract of Salina Capers
from the farm of Mr Salvatore D'Amico, Leni, Salina Island, (Messina), Slow
Food Presidium: Rich in polyphenols, they help protect colour. Into the
bargain, capers contain quercitin, a powerful amino acid that protects the
structure of the hair.
MINU / Shampoo
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The delicate cleansing action of this shampoo that
illuminates and protects coloured hair preserves cosmetic colour, maintaining
its shine longer.
How to use : Apply to damp hair, massage in gently, rinse and repeat the
application. Then apply MINU/conditioner or MINU/ hair mask, as required.
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MINU/ Conditioner
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The special formula of this illuminating and protective
conditioner for coloured hair is ideal for conditioning, protecting, and
leaving the hair extremely shiny.
How to use : Apply to towel-dried hair after using MINU/shampoo. Leave on for
5-10 minutes, comb through, rinse, then proceed with the desired styling.
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MINU / Hair Mask
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The formula of this illuminating and restoring mask for
coloured hair is recommended for deep nourishment, to bring intense shine and
help cosmetic colour last longer.
How to use : Apply to towel-dried hair after using MINU/shampoo. Leave on for
10-15 minutes, comb through, rinse, then proceed with the desired styling.
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MINU / Hair Serum
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The leave-in formula of this illuminating serum for
coloured hair helps cosmetic colour last and remain shinier longer.
How to use : In the case of medium/thick hair, it is recommended to apply it
to towel-dried hair after MINU/conditioner, or immediately after MINU/shampoo
in the case of fine hair. Proceed with the desired styling.
For more information about Davines and other product ranges, you can visit www.davines.com.my
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About Davines
Founded in Parma, Italy in 1983 by the Bollati Family, Davines
Group started as a research laboratory, producing high-end hair care products
for renowned cosmetic companies worldwide. After a decade of honing our
expertise, Davines began creating their own brand of Davines hair care products
exclusively for salons and premier spas.
Since the beginning, they have focused on crafting quality
products that are scientifically engineered to work, and express their
distinctive style and spirit.
Their style is a reflection of their curiosity and openness to the
world – different cultures, customs, and people that truly inspire them – and
their Italian perspective of history and art, design and fashion, culture and
lifestyle because it is their heritage and who they are. Davines loves things
that reflect simplicity and harmony because their beauty is always modern. And
although they're in tune with today's mood, they set out to create concepts and
products that are destined to become classics with their timeless appeal.
Quality to Davines means having the freedom to create the best
products with attention and respect for our environment, using high grade,
natural ingredients, and applying scientific rigor to every product to
guarantee their customers' safety. Quality is also intended by all of them, by
their partners and consumers as quality of life.
More than three decades later, the Davines community spans over 75
countries, thousands of salons and hundreds upon hundreds of passionate
hairdressers. Although Davines continues to grow, with headquarters in Parma,
New York City, Paris, London and Mexico City, their roots are firmly planted in
their beginnings as a family-owned research laboratory guided by the same
desire for quality products with an authentic approach and timeless appeal.
About Esthetics International Group
Esthetics International Group Berhad (EIG) is a public listed
company in Malaysia. It is one of the leading beauty and wellness companies in
South East Asia with more than thirty-one (31) years of experience in the
industry. EIG is the exclusive distributor of Davines products
in Malaysia, Singapore, Thailand, and Brunei.