BRAND’S® SMART Achievers Take Charge Of Own Future

Success lies in one’s own hands through dedication and hard work, lots of smart thinking and a positive attitude to achieve greater heights. These attributes are the common link between 25 students from all over Malaysia, ranging from secondary school to tertiary level education, who received the BRAND’S^® SMART Achievers Awards.

The annual event by BRAND’S^® is a benchmark of success for outstanding young Malaysians who have proven that one can excel in both studies as well as extra-curricular activities at the same time. Proud students and parents travelled from as far as Sabah, Penang, Terengganu, Perak and Johor to attend the special prize-giving ceremony held in their honour.

Since the programme was initiated in 2006, BRAND’S^® has recognized the achievements of 182 elite students by rewarding for their ability to balance their academic and non-academic activities. The RM25,000 cash prize awarded today brings the total amount of awards given out to students for the past 8 years to RM172,000.

BRAND’S^® SMART Achievers Award rewards students who excelled in their PMR (RM500), SPM (RM1,000), STPM (RM1,000) and university/college exams (RM1,500), as well as co-curricular activities, with cash prizes and nationwide recognition.

The one factor all the BRAND’S^® SMART Achievers share is their consumption of BRAND’S^® Essence of Chicken, which has been proven based on research findings that showed marked improvement in one’s mental performance after drinking BRAND’S^® Essence of Chicken daily and this promise is backed by 4 independent clinical studies carried out worldwide, including in Japan and Malaysia.

“The students here today are part of an elite group of Malaysian students who bring home outstanding academic results while excelling in their co-curricular activities to make them an all-rounded youth and we believe that their boundless energy and peak mental performance can be partly attributed to consuming BRAND’S^®,” said Mr. Koh Joo Siang, the Vice-President and General Manager of Cerebos Malaysia.

“The BRAND’S^® Smart Achievers award is also recognition for the parents who have contributed to the success of the children and in a small way, we would like to share their success, as seen through their child with others. It is commendable when parents have brought up their children to be responsible and positive individuals who can take charge of their own life for a bright future,” he added.