Sunday, October 4, 2015

Neubodi Charity Launch

On 30th September 2015, it was a splendid day for Neubodi to officially launch their Neubodi Bra Drive charity campaign. This meaningful launch was held at Talent Lounge and Neubodi Production crew managed to transform the contemporary set up into a beautiful, vibrant yet inviting environment.  

The place was lited up with bright lady colours such as pink and purple floating balloons, charming white chairs with fancy balloon ties and pink cardboards with women empowerment quotes placed everywhere to create a comforting and carefree atmosphere.

At about 1pm sharp, warm shades of pink ladies sashayed into the Talent Lounge for registration. This year, Neubodi pampered each and every guest with Neubodi products along with the support of other prominent brand sponsors; Believe Active X Lorna Jane, BodyTone and Thalissi! Heavenly bite-sized delectable were provided such as chicken blanquette, lamb roast slice, potato dauphinoise & red velvet.

Neubodi’s emcees for the day, Linora Low and Yvonne Lee kick started the party with the arrival of our honoured guest; Ms Zaharah Aiyub, President of Breast Cancer Welfare Association (BCWA), MALAYSIA along with Neubodi’s Starlets like Amber Chia, Lalitha Monisha, Aishah Sinclair, Lavin Seow, Mandy Chen, Davina Goh and Joanne Kam Po Po just to name a few. The emcees welcomed all our lovely guests clad in all shades of pink with a quick intro about Neubodi Bra Drive charity campaign, and introduced Ms Anne Tan, Director and Founder of Neubodi for a short welcoming speech.

“Neubodi started this campaign in year 2013, with the aim to bring smiles on the faces of the less fortunate women. In year 2013, we managed to collect 5,361 bras, which were subsequently donated over to Free The Girls organisation, which supported the victims of sex trafficking in Africa. Subsequently in year 2014, with all your generous support, we manage to collect a tremendous amount of 11,037 bras from the public. These bras were then further hand picked, laundered and shipped over personally by my team and me over to Kathmandu, Nepal on the 8th of November 2015.  This charity trail to Nepal then, was indeed an eye opener to me. We spent 6 days there, visiting 4 different villages. It touched my heart to see how a simple bra can relieve the Nepali women from continuous sores, pain and rashes that occur due to a lack of a bra for protection. This made me realise that at the end of the day, the number of certifications that we receive does not judge us, nor does our title or positions speak of us. At the end of the day, it is about the number of lives we have touched, and that ultimately is what defines us, as humans.” Director and Founder of Neubodi, Ms.Anne Tan

After an informative introduction of Neubodi Bra Drive by Ms Anne Tan, a short infomercial video was played to further explain how your second-hand bras could make a difference in another woman’s life. This year, the entire second-hand bras donated will go towards supporting four organisations, based in three different countries like Nepal, Cambodia and India. These organisations namely are MAITI NEPAL, FREE A GIRL, ASHA NEPAL and VILLAGE FOCUS. Bras are considered an extreme luxury in these countries. The underprivileged do not have the same access to bras as Malaysian women do. Hence, while these targeted organisation work hard to rehabilitate victims of domestic violence, slavery and sex trafficking, there’s a major problem of these women not having even the basics covered --- the comfort of warm clothes and bras to protect their dignity.

After watching the short clip from last year’s charity trail to Nepal for the second-hand bra donation, the audience were engaged with a heartfelt and empowering breast cancer monologue entitiled “A-breast Monologue” whereby the emcees reenacted the true stories of three very different breast cancer survivors and the audience were even more surprised when these amazing ladies took to stage!

The audience were then enlightened by “ME & MY BREASTS” performance by Ms Joanne Kam Po Po. She taught two men from the crowd about how it it feels to be a woman for a few minutes. She made them put on a bra filled with balloons, do a catwalk and making sure their “boobies” stayed in place! Joanne Kam did what she does best, by bringing the audience to non-stop laughter, teary eyed and face cramps through her version of the right breast support education with stand-up comedy!

RM1 of every purchase will be donated to the Breast Cancer Welfare Association Malaysia, a non-profit organisation founded in 1986 by medical specialists who realised the need for peer support for women with breast cancer. Last year, Neubodi managed to collect RM 7,739.00 for BCWA. So this year, Neubodi aim to collect RM 10,000.00 for BCWA to launch new MURNI vans. The MURNI van is driven by a woman and carries 2 nurses. It is modified into a mini clinic as it carries equipment for early detection, a bed, chairs and an information area. This project is specifically set up to educate women in rural areas about breast cancer and how early detection saves lives. MURNI vans will bring the examinations to these women where they will be given free screenings and taught how to conduct their own breast self-examinations.

“I have been supporting this campaign from day one, and I am very proud to see how fast this campaign has grown, and look at amount of pouring supporters here today! Neubodi did a great job in organizing such a delightful and fun event for such an amazing cause. I was truly touched by outreach of NEUBODI BRA DRIVE charity campaign and I am so glad that I am able to help save another woman’s life with just an old bra. It’s just that simple. So let’s help Neubodi achieve their goal this year to collect 50,000 second-bras!” said Amber Chia, one of our celebrity guests.
JQ still managed to snap a selfie wefie for 3 of us during this meaningful Neubodi Charity Launch.

Last but not least, the event came to a closing end after Ms Anne Tan, Ms Wen Chiam and Pn Zaharah Aiyub officiated the Neubodi Bra Drive bin. The emcees thanked the wonderful line of sponsors, Talent Lounge for the venue, Believe Active x Lorna Jane, Thalissi, Bodytone for the goodies bag collaboration and last but not least, their official bra bin sponsor Traders Hotel, Bobbi’s Pole Studio and Bodytone whom without their support, Neubodi would not be confident enough to aim for 50,000 second-hand bras collection.

The “Neubodi Bra Drive” starts from the 1st October to 3rd November 2015. For more information on this charity campaign, log on to Neubodi’s Facebook at or Neubodi’s website at“Neubodi was awarded with the Asia Pacific Top Excellence Brand award in May 2011 -- marking a testament in being a distinguished brassiere label for everyday comfort.”

About Neubodi
Established in 2008, Neubodi is a lingerie brand dedicated to providing the right fit of beauty and confidence for every modern woman today. Positioned as the first bra fitting specialist retail chain store in Malaysia, Neubodi offers customers the service and knowledge of buying the right-fitted bra with a proprietary holistic method of personal fitting. Derived from design innovation, its retail collection comes in a variety of comfortable daily lingerie; brassiere (bra), panties, body shaper and lingerie care product. Neubodi has 8 retail outlets nationwide; One Utama Shopping Centre, Empire Shopping Gallery, Bangsar Village II, Hartamas Shopping Centre, Aeon Bukit Tinggi Shopping Centre, Mid Valley Shopping Mall Suria Sabah Shopping Centre and Imago Shopping Mall. All shops carry sizes from 65A – 100 I, including plus size for the well-endowed, designs and colours, catering to women. For more information, you can visit

About Breast Cancer Welfare Association Malaysia (BCWA)
Breast Cancer Welfare Association Malaysia (BCWA) consists of medical specialists who realised the need for peer support for women with breast cancer founded BCWA in 1986. It is an independent tax-exempt voluntary organisation registered with the Registrar of Societies in Malaysia, and a member and Reach to Recovery International (RRI). For more information, you can visit: 

About MAITI Nepal
MAITI Nepal was born out of a crusade to protect Nepali girls and women from crimes like domestic violence, trafficking for flesh trade, child prostitution, child labor and various forms of exploitation and torture. A group of socially committed professionals like teachers, journalists and social workers together formed Maiti Nepal in 1993 to fight against all the social evils inflicted upon our female populace. Most of all, its special focus has always been on preventing trafficking for forced prostitution, rescuing flesh trade victims and rehabilitating them. This social organization also actively works to find justice for the victimized lot of girls and women by engaging in criminal investigation and waging legal battles against the criminals. It has highlighted the trafficking issue with its strong advocacy from the local to national and international levels.

About Asha-Nepal
Asha Nepal works with young women and children in Nepal who have suffered from the worst social evils – trafficking into the sex trade, physical and sexual abuse, gender and caste discrimination – as well as those who are at severe risk of abuse or being trafficked. We offer them a safe, nurturing home and an education to allow them to rebuild their lives and re-enter society. We have around 100 children in our care, mostly girls aged 6 to 18 years, plus some boys aged 6 to 11. We also support their mothers through our outreach programme.

About Village Focus
Village Focus International ( is registered as a 501(c)(3) organization in the United States, as a charitable organization in Hong Kong, and as a local NGO in Cambodia (and pending registration for our local partner – Our Village Association– in Laos). In 2000, we became the first international organization to be founded in Laos, and began working in Cambodia in 2003. During this period, we have worked in almost 200 remote and vulnerable villages and focused on local leadership development in an effort to bring about positive fundamental social change. VFI’s annual budget has grown from $125,000 in 2000 to almost 2 million in 2009. In 2009, our 75 staff members served approximately 50,000 people, a dramatic increase from 15 villages and 4000 people in 2000. Despite our growth, we have remained true to our founding spirit: to emphasize and support local leadership, decision-making and ownership, in both Laos and Cambodia.

About Free A Girl
Free a Girl is a relief organization dedicated to freeing young girls from forced prostitution, to providing them with shelter and to prosecuting offenders. In the past 7 years we have contributed to the liberation of more than 3,400 girls from brothels in Asia. To achieve this, Free a Girl offers financial support to local partner organizations in countries where our added value is the greatest. We support 14 partner organizations in India, Nepal, Bangladesh, Thailand, Brazil and The Netherlands.

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