In her 20s, a
woman is ready to embrace her life to the fullest. This is the time when she
experiences new things, develops her career and discovers her true self. But
did you know that it’s also in your 20s that your skin starts to oxidize?
Just like how a
freshly-cut apple turns brown when left in the open, our skin also experiences
oxidation. In layman’s terms, ‘oxidation’ means ‘becoming rusted as substances
react with oxygen’. From a beauty perspective, active oxygen attacks our skin
and body cells (like lipid, protein and DNA), thereby damaging the cellular
membrane. Eventually, this will lead to dark spots, wrinkles, sagging and
dullness.
Although fine
lines, age spots and sagging only show on the skin in your 30s, the actual
damage of your skin cells’ structure begins as early as in the 20s. Why should
you wait until your skin shows signs of ageing to take action? The best way to
slow down and reverse signs of ageing lies in a solid prevention regime.
Backed by 25
years of anti-oxidation research, Cellgenie is an early anti-ageing skincare
range to prevent skin concerns like oxidation and sagging. When our cells are
exposed to active oxygen, the tension factor or elasticity inside our
fibroblast cells (Vinculin) weakens. Fibroblasts are cells that produce
collagen, elastin and the matrix to control the firmness and elasticity of the
face. However, it is Vinculin or the tension factor that plays the most
important role in grasping and tightening up the collagen in our skin. Due to
cell damage caused by oxidation, it weakens and fails to work properly, causing
the skin to sag.
This does not
mean that all hope is gone, as it is possible to turn on the skin’s
anti-oxidant switch, which helps to improve the role of Vinculin’s tensile
factor, so that skin regains its lifted, supple and resilient condition.
During the
launch, Managing Director of KOSE Malaysia Mr. Masaaki Hara mentioned, “In our
20s, we tend to take our skin for granted. This is indeed the time when our
skin is in its best condition, but as research has proven that cell damage
begins much earlier than we think, Cellgenie is the perfect starting point for
new COSME DECORTE users who want a luxurious skincare experience as well as
superior benefits. With Cellgenie, you can prolong a youthful complexion and at
the same time, address skin ageing, even before it shows on your skin.”
Cellgenie features
a new powerful and precious ingredient known as Andrographis Paniculata Extract,which
took 10 years to develop. It enhances the self-defense capability of fibroblast
cells so that they become less prone to damage. At the same time, it acts to
turn on our skin’s anti-oxidant switch, thus preventing the decline of Vinculin
or the tensile factor in our skin cells. It is Vinculin that keeps our cells
intact and maintains the skin’s firmness and elasticity. As a result, Vinculin continues to maintain
its tightening abilities to resolve signs of early ageing, allowing our skin to
look younger, firmer and supple for a longer period of time.
COSME DECORTE
Cellgenie comprises a complete range of products for a thoroughly sublime
skincare experience: Cleansing Cream, Facial Wash, Emulsion, Lotion, Cream VT,
Cream LF and Lipid Oil Mask. Used together, the skincare products work in
perfect harmony to enhance the skin’s ageing prevention power, resist early
skin ageing, restore resilience, firmness and luminosity, minimise open pores,
as well as prevent fine lines and wrinkles.
Carmen Wong,
COSME DECORTE Malaysia Beauty Trainer, recommends the following tip to boost
the effects of Cellgenie: “We developed an innovative skincare method that
involves the application of emulsion with a cotton pad onto a cleansed face as
the first step of a skincare regime. The emulsion helps to soften and prep the
skin for better absorption of subsequent Cellgenie products.”
Specially-formulated
for women in their 20s, the texture of Cellgenie products is light yet
incredibly nourishing, immediately absorbing deep into skin without leaving behind
any traces of stickiness or heaviness. Cellgenie by COSME DECORTE is available
exclusively at ISETAN KLCC and ISETAN The Gardens.
About COSME DECORTE
Founded in 1970
by Japanese cosmetic and skincare leader KOSE, COSME DECORTE is a premium
cosmetics line that incorporates the latest dermatological advancements with
innovative technologies. Its name is a combination of two French words: ‘cosmetique’
and ‘décoration’, aptly summarising its aim of providing the highest-quality
cosmetics and first-rate hospitality to women around the world who seek refined
elegance.
It can be said
that COSME DECORTE is always ahead of its time, even during the 1970s, with its
premium positioning that sets the brand apart from all other cosmetic brands.
In 1992, COSME DECORTE Moisture Liposome became the world’s first cosmetic
product to incorporate the use of multi-layered liposomes, a highly-advanced
delivery technology. Since then, more than 3 million bottles have been sold.
COSME DECORTE
is also known for its collaboration with world-renowned designer Marcel
Wanders, who helms the brand as art director. His work can be seen in the AQ MW
skincare collection, as well as in the designs that adorn collector-favourite
limited edition pieces.
COSME DECORTE
will continue to evolve with today’s women in its never-ending quest for
timeless elegance and beauty. For more information, you can check out www.kose.com.my
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