Malaysia’s
no. 1 halal brand SAFI embraced the
holiness of Ramadan with an iftar and Tarawih prayer held at the Royale
Ballroom, Royale Chulan, Mutiara Damansara recently. I was glad I made it to SAFI Berbuka Puasa event before it started because I enjoyed spending time with my friends, the delicious food served and witnessing the beauty of unity by SAFI.
“For more than 20
years, SAFI, Malaysia’s no.1 halal
brand understands the beauty needs of every Malay Muslim woman. We accomplish
their quest for beauty with innovative beauty products, using advanced and the
best beauty formulations formulated by our experts at the Wipro Unza (M) Sdn.
Bhd. research and development lab. Our products are absolutely made to
complement their beauty regimen, in line with modernity but without compromising
the syariah requirements,” said Cik Nor
Aziani Azizan Senior Product Manager SAFI.
“In line with SAFI
brand motto, Safe & Pure, the SAFI Ramadan Al-Mubarak event was organised to
uphold the sanctity of Ramadan month. It was also organised as a symbolic
integration between the modern day-to-day lifestyle and the Syariah
requirements. We gave it a different approach by adding a dash of spiritual
enrichment through SAFI tazkirah
session and Tarawih prayer led by Imam Muda Asyraf and of course, a room for us
to strengthen the ties that bind with breaking fast,”
Cik Nor Aziani Azizan, Senior Product Manager SAFI further shared on the
uniqueness of the occasion.
During
SAFI tazkirah session entitled
“Halal Toyyiban,” Imam Muda Asyraf divulged on the importance of seeking halal fortune
and complement our daily life with halal products. In addition, he also touched
on the topic of “sincerity in giving”, reminding guests on the importance of sharing
attained fortune and knowledge with everyone in order to gain a blessed life.
Following
suit, the Srikandi SAFI discussion
session brought forward two SAFI
women who are the source of inspiration for every woman, Nora Danish –
Ambassador of SAFI RANIA GOLD and
Hanis Zalikha – Ambassador of SAFI
BALQIS, imparting their opinions on look, confidence as well as the beauty
of Ramadan.
“As
a mother, I have put aside the hectic schedule of my career as an artist and
using it as to spend some quality time with my child in educating him on the
third pillar of Islam, which is fasting. Training your children to fast these
days is slightly different. If he could persevere at least up to half a day, I
would reward him with extra time for iPad plus some pocket money,” Nora shared
her experience on her child’s fasting training.
“For Hanis, this Ramadan is quite different to me. In the past, I would leave both fasting and fast breaking matters in my mother’s hand. Now that I have become a wife, it is time for me to take up the responsibility. Also, In the past, my mother used to wake me up for sahur, but now I have to manage everything on my own and I am grateful for my mother’s constant guidance,” Hanis Zalikha, SAFI BALQIS ambassador shared.
“For Hanis, this Ramadan is quite different to me. In the past, I would leave both fasting and fast breaking matters in my mother’s hand. Now that I have become a wife, it is time for me to take up the responsibility. Also, In the past, my mother used to wake me up for sahur, but now I have to manage everything on my own and I am grateful for my mother’s constant guidance,” Hanis Zalikha, SAFI BALQIS ambassador shared.
Both
SAFI ambassadors divulged tips with
the guests on how to appear beautiful and fully confident. “In Hanis’ opinion,
a woman’s key to success is to be confident of her unique personality and believe
in her own capabilities. Bring it out with great appearance, beginning with
perfectly fair and even toned skin. SAFI
BALQIS WHITE TRILOGY complements the transformation of my confidence and
appearance, subsequently bringing out my personality from inside and out,”
Hanis shared her opinion on a woman’s key of success.
“Hanis
believes that in the month of Ramadan, apart from practising a balanced diet in
ensuring optimum physical health, we also need to pay attention to our skin
moisture in order to look fresh and radiant, albeit being busy managing our
daily agenda.
For
individuals with normal skin, Hanis recommends SAFI BALQIS WHITE TRILOGY Day
Moisturising Cream SPF20A++. The SAFI BALQIS WHITE TRILOGY Day Moisturising
Cream SPF20A++ whitens effectively while protecting skin from harmful UV rays.
It also keeps the skin moisturised and fresh for soft, smooth and stress-free
complexion, all day long.
As
for individuals with oily skin, Hanis recommends SAFI BALQIS WHITE TRILOGY
Hydragel Facial Moisturiser. The uniqueness of this product lies in its
water-based formulation with gel texture that suits oily skin. The light
formulation penetrates into the skin without leaving any sticky residue. Its
hyaluronic acid content keeps the skin moisturised and fresh,” Hanis Zalikha
shares on the secret to a perfectly fair, moist and radiant skin during
Ramadan.
SAFI RANIA GOLD
ambassador, Nora Danish opined that there is no easy way out to beauty. “In my
opinion, a beautiful woman is a woman whose beauty encompasses both internal
and external aspects. The beautiful aura of a woman radiates from their
discipline in constantly caring and treating their skin with suitable range of
products to fully benefit the skin.” She added, “Every day is a new day for us
to enrich ourselves with knowledge and to beautify our personality. All of that
does not happen in a short span of time.”
Talking
about her beauty regimen, she agreed that women of her age need to utilise
suitable skincare products that correspond to the needs of their skin. “There
are women who assume that anti-ageing skin care regimen is only required when
you have reached 40, yet many are unaware that even when you reach your
mid-20s, the natural production of collagen at the dermis layer of the skin
will start to diminish. Hence, your skin will look dull, less elastic and
tired.”
“Today,
I would like to share two SAFI RANIA
GOLD products that are key to my self-confidence and the secret to my fair
and youthful look. The first product is absolutely SAFI RANIA GOLD serum. The
No.1 serum in Malaysia is effective in rejuvenating my skin. It contains 50x
more BIO NANO GOLD 24K that effectively increases the collagen production.
Apart from that, it also contains active micro molecules that absorb deep into the
skin to stimulate collagen synthesis to increase skin’s elasticity. Use it
after applying the skin toner and before moisturising cream,” said Nora.
“My
second favourite product helps me in retaining my skin’s freshness and
moisture, especially during this Ramadan. SAFI RANIA GOLD Skin Drink Lotion
locks in the skin moisture; rejuvenates and retains the moisture and smoothens
the skin. The Bio Hyaluronic content in this product locks moisture at optimum
level up to 24 hours. It is akin to drinking up to 8 glasses of water,” Nora conveyed
her secret to attain moisturised and radiant skin.
The
Dzikrullah chanted by Hafiz Hamidun further enriched every soul present during
the blessed evening. This was followed by the breaking fast event with SAFI BALQIS ambassador – Hanis Zalikha
and SAFI RANIA GOLD ambassador –
Nora Danish where guests enjoyed an assortment of local dishes and specially
prepared desserts inspired by three SAFI product ranges such as Pulut Tai Tai SAFI BALQIS, Bingka Ubi and Talam Emas SAFI RANIA GOLD and Kuih Seri Muka
Talam Keladi and Kuih Lapis Pelangi SAFI
SHAYLA, also strengthening the ties that bind between guests.
For
further information on SAFI, you can visit SAFI Facebook page, www.facebook.com/SAFIMALAYSIA,
SAFI Instagram page @safimalaysia and SAFI Youtube channel at www.youtube.com/safimalaysia
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