Shower time is the most
convenient and easiest time to do breast self-check. Shokubutsu encourages
all women to do self-check during shower for the sake of their loved ones
via the Pledge-To-Self-Check During Shower campaign. National
Cancer Society Malaysia (NCSM) is the partner for this Pledge-To-Self-Check During
Shower. Early detection of breast cancer enhances survival rate.
Dear ladies, do you know
that shower time can be life-saving?
A simple breast self-check in the shower can help women detect breast
cancer early and indeed the most convenient and easiest time to do a
breast self-check. To encourage women to make this important commitment to carry out
regular breast self-checks during shower time, Shokubutsu, the leading shower foam brand in
Malaysia, has spearheaded a pro-active campaign, Pledge-To-Self-Check During Shower.
Supported by campaign
partner National Cancer Society Malaysia (NCSM), the initiative aims to empower
women and highlight to them that early breast cancer detection lies in their
hands and in turn, early detection can significantly increase the survival
rate. This campaign is not only about encouraging women to pledge for
their own wellbeing, but also for the sake of their loved ones as family
members are deeply affected alongside the patient.
The Pledge-To-Self-Check During Shower campaign initiated by Shokubutsu is a
response to the fact that breast cancer is the second most common cancer
in the world and knowing that early detection improves a patient’s rate of
survival. The statistics alone are a motivating factor to encourage women to
conduct breast self-checks in the shower.
Many women are aware of
breast cancer but just how many of us have committed ourselves to do
something about it? Theory is not practical and does not translate to any
detection of this killer. Women lead such hectic lives that it is easy to find
excuses and neglect their health. Shokubutsu understand this situation well and
therefore believe that shower time is an ideal time for us to practice
this good habit. No matter how hectic the
life can be, a person will still spend the time to shower.
“Most of us leads a very
busy lifestyle – whether at work, doing house chores,
playing with the children and others. We seldom prioritise our own health.
This can be due to time constraint or lack of suitable time to take a simple
action that can be an early detection step. In addition, women often do not
make this step a commitment especially when the requirement is perceived
to be troublesome,” said Jackie
Low, Marketing Manager, Personal Care Products Department, Southern Lion
Sdn Bhd, the company behind the Shokubutsu brand.
“Since we shower
everyday, Shokubutsu realised that shower time would be an ideal timing for
us. Pledge-To-Self-Check During Shower is a campaign at educating women that
they are doing their breast self-check cares not just for their own
good but they are doing it because they care for their loved ones too”,
she continued.
“I was diagnosed in the
year 2004 with Stage 3 breast cancer. I have been through mastectomy,
chemotherapy and radiotherapy and I have been a survivor for 11 years now. Of
course all the treatment helped me recover however, I could not have travelled
this journey without the unconditional love, strength and support of my family
members especially my sister Margaret Voon.” Ms Stella Voon was at the Pledge-To-Self-Check
During Shower campaign
launch to encourage women to pledge and be committed to their health.
Also at the launch was
NCSM who shared on the latest statistics of breast cancer in Malaysia.
NCSM President and Medical Director, Dr. Saunthari Somasundaram said, “More
than 90% of women diagnosed with breast cancer at the earliest stage stand a
chance of surviving the disease for at least 5 years. This is why we at
NCSM stress upon the importance
of prevention through early detection. So please do your breast
self-checks every month, it is easy and will not take even 5 minutes of
your time. The best time to do your breast checks is when you shower and
this is something that all of us do on a daily basis. So make it a point
to remember to do your breast self-checks once a month in the shower until
it becomes an effortless habit.”
The Shokubutsu Pledge-To-Self-Check During Shower campaign will run from 1
October until 30 November 2015. Their target is to get 250,000 women to
pledge to do their breast selfcheck during shower every month. Every bottle sold during the campaign
period translates into 1 pledge where Shokubutsu will contribute RM0.10 to NCSM.
Shokubutsu aims to raise RM25,000 through the 250,000 pledges.
To support this
campaign, Shokubutsu will organise nationwide roadshows, in-store promotions and social media
activation in educating women the step-by-step guide to do breast
self-check during shower. Shokubutsu has also designed a special
application on Shokubutsu Malaysia Facebook for women to upload and share
their pledges with their friends and receive a Free 3D Mammogram with consultation
voucher when they buy a Thin Prep (Pap Smear) at NCSM Cancer and Health
Screening Clinic.
Shokubutsu wants women
to also realise that breast self-check during shower is only one of the more helpful
self-initiative step enable early detection and women especially aged 40
and above are encouraged to perform Mammogram scanning every 1-2 years as
their risk of getting breast cancer is higher. For more information, you
can log on to https://www.facebook.com/ShokubutsuMalaysia
About SHOKUBUTSU
Backed by 120 years of
Japan skincare research and development, Lion Japan first launched the Shokubutsu-Monogatari line of beauty soap in Japan in 1992.
In 1998, Shokubutsu was introduced in Malaysia as the first body wash with
Japan original formulation that is made of 100% plant
cleansing ingredients. Shokubutsu’s plant story gained fast acceptance and
is exceptionally popular with its long lasting plant infused fragrance. In
1994, Shokubutsu became No.1 liquid shower brand in Malaysia (TNS,
Consumer Panel). The brand has three sub brand – Shokubutsu Japan Original,
Shokubutsu World Famous Bathing Series (Plant Collagen) & Shokubutsu
Active Guard (Medicated Shower Foam). To date, Shokubutsu, with its
superior cleaning formula of easy foaming, easy rinsing and refreshing
after shower feel, remains as a leading shower brand in Malaysia.
About SOUTHERN LION SDN
BHD
Since its inception in
1987, Southern Lion Sdn Bhd, a 50/50 joint venture company between Lam Soon (M) Sdn Bhd and Lion Corporation, Japan, has marketed
an extensive collection of successful brands and innovative products
across various segments include TOP Detergent, Shokubutsu Shower Foam,
Kodomo Children Oral Care, Systema Toothbrush and Fresh & White. The company has always
placed importance on preserving the environment and as a result ensures that the products are safe whilst the manufacturing process
does not harm the environment.
LION Corporation, Japan has a history of 120 years in the
business and a market leader in manufacturing household
products such as toothpaste, toothbrush, mouthwash, detergent and soap. Their success
has always been contributed to the philosophy of enhancing the happiness and lifestyles
of each and every customer. Bearing the ECO LION mark, they too believe
in being environmentally responsible. For
more information, please call the customer hotline at 1800 880 133 or you
can visit the website at http://www.southernlion.com.my/
About NATIONAL CANCER
SOCIETY MALAYSIA
The National Cancer
Society of Malaysia (NCSM) is a not-for-profit organization established in
1966 providing education, care and support
services for people affected by cancer. It is the
first cancer related not-for-profit
organisation in Malaysia that provides an extensive range of
cancer services and support to the public.
National Cancer Society
of Malaysia (NCSM) is a registered charity with Tax Exempt status under
the laws of the Malaysian Societies Act and
Registrar of Societies Malaysia. NCSM was founded and led by Dato’ Dr S.K.
Dharmalingam for 40 years. It was launched by the late YAB Tun Abdul Razak,
and is now under the distinguished patronage of His Royal Highness Sultan
Paduka Seri Sultan Perak Darul Ridzuan, Sultan Nazrin Muizzudin Shah.
wah smell good time.
ReplyDeleteHaha...Smells good and support a good cause is equally important for us! ;)
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