Skin being the largest organ in our
body is naturally the frontline receptor of our being. External stimuli that
touched our skin transmit sensations and at times leave marks on our skin. Revolutionizing the approach on squarely
targeting the causes and signs of aging on our skin, Swiss line is taking
another novel approach in their anti-aging science by counter-treating the
skin’s sensitivity to reactions. Stinging, burning, redness or tightening of
the skin, these are the symptoms that most of us have experienced which affect
the condition of our skin.
“Skin sensitivity is no longer only a concern for people with a medical
condition, or believed to be caused by products we come in contact with. It is now seen to be the response of our skin
to urban stress, a cause-effect symptom of being under attack from a harsher,
ever-more polluted environment; a part of the zeitgeist. It seems people feel
their skin is more sensitive and reactive as a result of the stress that modern
living puts us under,” explains Custodio D’Avo, Swiss line International Brand
Director.
Swiss line has responded to the skin’s demand of our era, by formulating
two products that destress, soothe, calm, counter redness and protect sensitive
skin, and eventually lead to the vitality of the skin. The result of Swiss
line’s ingenious approach is unveiled with the launch of the innovative dual
cream for sensitive skin – the Swiss line Force Vitale Aqua-Calm Cream and the
Force Vitale Aqua-Calm CC Cream SPF 30. In fact, it's definitely a heavenly-scent angel calming Aqua Calm Cream send to me recently that managed to soothe my skin soothingly and plump-up the wrinkles on my face and neck marvellously with daily use at night only.
Swiss line Force Vitale Aqua-Calm Cream
Botanical soothers and anti-redness ingredients come together in this specially formulated face cream to create a nurturing velvety soft, cocoon-like texture. It is the SOS rescue solution for reactive skin.
Botanical soothers and anti-redness ingredients come together in this specially formulated face cream to create a nurturing velvety soft, cocoon-like texture. It is the SOS rescue solution for reactive skin.
Swiss line Force
Vitale Aqua-Calm Cream contains Soothing
Complex and Anti-Redness Complex, while bringing an improved barrier via
functional ceramides to strengthen and improve the condition of fragile or
stressed skin. Additionally it also incorporates the Force Vitale alpine plant
extracts which deliver anti-oxidant and adaptive benefits.
The inclusion of aqua-green
skin-friendly pigments in its formulation means that with each application, the
skin will get a “no make-up make-up” effect which can come close to a
professional makeup result. The pigments create an optical correction of the
redness without any masking residue; not a covering effect but rather a colour
correction which makes redness less apparent.
Active ingredients:
SOOTHING COMPLEX: It comprises
of several botanical extracts, such as centella and
calendula, together with pharmaceutical escin and hydrolyzed yeast
proteins. It calms irritation and discomfort
associated with sensitive and reactive skin.
ANTI-REDNESS COMPLEX: Consisting
of extracts of arnica, cypress and malt, it improves microcirculation and has
soothing and protective effects. In vivo tests have shown that its regular use
leads to a decrease in the cutaneous flow of blood and a more even complexion.
PLANT CERAMIDES: Obtained from purified
wheat, by extracting the lipids and removing the
gluten, these ceramides help to restore and strengthen the intercellular
barrier function of the skin as well as increase moisture on the skin’s
surface. Their barrier role strengthens resilience and elasticity.
ALPINE BIO
EXTRACTS: These extracts are our Force Vitale signature mix of Edelweiss,
Gentian and Coltsfoot, obtained from plants cultivated organically in the Swiss
Alps.
Application
The Swiss line Force Vitale Aqua-Calm Cream
can be applied in the morning or night, on its own, or after applying
any Swiss line serum. For sun protection and enhanced complexion correction,
apply the Force Vitale Aqua-Calm CC Cream SPF 30.
Swiss line Force Vitale Aqua-Calm CC Cream SPF 30
As sensitive skin is
more likely to react to damaging sun exposure, the Swiss line Force Vitale
Aqua-Calm CC Cream SPF 30 counter acts this sensitivity with the ultimate CC
cream. “CC” stands for “color control”, which functions to correct color
imperfections, e.g. redness or uneven tone,
through optical effects, and not by coverage.
Swiss line Force Vitale Aqua-Calm CC Cream SPF 30 corrects, primes, protects, brightens, moisturizes, energizes
and soothes the skin, while it prevents oxidation and refines the pores. It
helps to fortify sensitized skin suffering from a damaged barrier, helping to
shield the skin from the negative environmental and internal triggers that
cause skin stress with an adapted sun filter with a high percentage of
skin-friendly mineral titanium dioxide.
Active Ingredients:
COLOR CONTROL COMPLEX: The soft-focus correction
pigments have been created from the combination of high quality powders and
coatings to improve color fidelity and offer sophisticated light textures.
These advanced multi-functional pigments provide optical coverage for a
perfectly even, soft and smooth skin.
SICHUAN PEPPER EXTRACT: A specific isolated extract
from Sichuan pepper that has a modulating action over sensitivity and is
traditionally used to address sensations of itching. Its beneficial action is
due to a micro-circulatory enhancing process together with a constructive
effect over “electric” skin responses associated with the tingling sensations arising
typical from reactive skin conditions.
VITAMIN E + TITANIUM
DIOXIDE: Vitamin E refers to a group
of compounds that include several forms of tocopherols. As an oil-soluble
antioxidant, it stops the production of the reactive oxygen species formed when
the skin’s barrier lipids suffer oxidation. Titanium dioxide is a well-known
100% mineral sun blocking agent offering perfect affinity and tolerance to even
the most sensitive skins.
Application
The Force Vitale Aqua-Calm CC Cream SPF 30 can be used alone as a light
day moisturizer, or applied after the Force Vitale Aqua-Calm Cream. Apply with
soft touches using fingertips, giving particular attention to redness areas.
The CC cream can also be used as a make-up base before foundation for those
seeking additional coverage.
The Swiss line Force Vitale Aqua-Calm collection
is suitable for young customers in their age prevention skincare and mature
customers who are looking for skin comfort products. The Swiss line Force
Vitale Aqua-Calm Cream is retailed at RM398 in a 50ml jar. The Swiss line Force Vitale Aqua CC Cream is retailed at
RM328 in a 35ml tube. The Swiss line products are available at over 50 Cheerful
Beautique member beauty salons nationwide in Malaysia, including the Energy Day
Spa at Great Eastern Mall (Ampang).
About Force Vitale
Swiss line launched the
Force Vitale collection in the year 2000. The collection is an exquisite range
of products inspired by the Alpine ecosystem. It combines potent botanical
extracts with proven efficacy together with powerful natural antioxidants to visibly
smooth, moisturize and protect the skin against the signs of premature aging.
Force Vitale sub-family, the Aqua-Calm combines the botanical power of Force Vitale to counteract allergic reactions, irritation and flushing associated with poor microcirculation, topical stress, skin sensitivity, and intolerance to cosmetics while optically correcting and evening-out the complexion.
About Swiss line
Swiss line, a revolutionary, anti-aging Swiss
skincare brand with both a consumer and professional range, combines a proud
heritage in the field of cellular therapy, a paramedical approach to beauty and
a penchant for innovation. Behind the Swiss line name lies a heritage of the
highest standards in cosmetic treatment.
Swiss line has established
its global anti-aging science and product strength in the market with star
lines of products such as the CELL SHOCK range;
the CELL SHOCK WHITE range; the FORCE VITALE range; the WATER SHOCK range and
the AGELESS PURITY range.
Swiss line is founded by
Prince Michael Massalsky in Switzerland more than 25 years ago. Extensive, ongoing research involving top Swiss skincare specialists
leads to the advanced formulas based on botanical ingredients. Rigorous product
development and formulation techniques guarantee that only those products
delivering remarkable immediate and medium-term results carry the Swiss line
name.
All Swiss line by Dermalab
products are developed and manufactured in Switzerland in accordance with the
highest Swiss quality standards. All treatment products are dermatologically
and safety tested non comedogenic (do not block pores or cause acne) and
screened for potential sensitizers and irritants. For more information on Swiss
line, check out www.swissline-cosmetics.com.
About Cheerful Beauteepro
Cheerful Beauteepro was
established in 1983 as the marketing division for the Cheerful Group trading
company supplying cosmetic products and beauty equipment. Operations in
Malaysia first started in Kuala Lumpur in 1988. Within a year, business
flourished and another branch in Singapore was established. Today, Cheerful
Beauteepro has a partnership of more than 300 Beautique Members (Beauty
Centres) nationwide with expansion plans in the future. Cheerful Beauteepro is
the sole distributor of Swiss line products in Malaysia. The Group has also
established successful marketing and distribution lines for Isabelle Lancray,
Comfort Zone, Nubea, Ingrid Millet, Dr. Rimpler, Naturys and Carole Franck
beauty products.
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