The wait is finally over as the moment is here to announce
the winners of the coveted Guardian People’s Choice Award (PCA) 2016! In conjunction with
Guardian’s 49th Anniversary celebration, Guardian PCA 2016 brings
the crème de la crème of brands under one roof as it awards them for their
amazing products ranging from personal care and cosmetics to health care and
confectionery. The big smiles of victory as you can see
real clearly from the happy faces of the winners for this victorious picture.
The aim of the People’s Choice Awards was to award
those who went above and beyond for product innovation and quality, while
providing a platform for the consumers to voice out their favourites amongst
the many brands in the market. Aside from rewarding recognition to the best
brands and products in Malaysia, the competition also helps improve integrity
for their brands as brand owners are constantly keeping up with evolving needs
of customers.
Last minute only I decided to drive on my own using waze & paid RM2 toll for stress-free no-jam route to
attend this much-awaited Guardian yearly event and I was glad I did. My driver and beloved bodyguard had to be in JB for bigger projects than mine so I need to stay independent once in awhile, skip the diva VIP treatment especially when it comes to Guardian Health, Beauty and Wellness event that played an important role for my health related blog splendidly.
“Since its first edition in 2001, The People’s Choice
Awards has maintained its objective of acknowledging brands that are constantly
developing amazing products that caters to our everyday needs. What started out
as a platform for unbiased brand valuation by customers has now grown to become
a trusted guide to quality brands.The success of these brands has helped foster
our reputation as one of the main retail pharmacies in Malaysia.” said Ms. Anna
Hull, Merchandise Director for Guardian Health & Beauty.
The night was definitely a merry affair as major
companies and friends of Guardian had the time of their lives. Guests were
treated with a scrumptious feast, special performances and even chances to
bring more prizes home with a lucky draw! Initiating the glamorous night was
the opening performance by the talented electric violinist Dennis Lau, who awed
the audience with his musical skill and grace. Heavyweights of the health,
beauty, and pharmaceutical industry received appreciation for their most
popular products, where category winners took home the sought after Guardian PCA trophy.
Aside from
awarding the People’s Choice Awards to the respective winners, leading brands were
saluted for their outstanding success with the Guardian’s Special Recognition
award. GlaxoSmithKline Consumer Healthcare Sdn. Bhd. proved to be the contender of the year, and was given the nod for Best Supplier for Personal Care as well as the
grand title of Best Overall Supplier. Taking home the Best Supplier for Health title
is Abbott Laboratories (M) Sdn Bhd, known for providing the best range of
nutritional supplements in the market. The Best Supplier for Beauty award went
to the brand that proved to be the undefeated household name, Ginvera
Marketing Ent.Sdn.Bhd. Remaining
fresh in people’s minds and hearts, the Best Innovation title went to Reckitt
Benckiser (Malaysia) Sdn. Bhd. for Dettol.
Running its 16thedition this year, Guardian
solidifies its status as the leading
pharmacy, health and beauty retail chain in Malaysia by introducing a new online-based voting system for
the People’s Choice Awards. The system allowed convenient and easy access for
the people to cast their votes on 57 participating categories, where
participants with the highest accurate matches won awesome weekly prizes! The competition lasted from 28 April to 25 May 2016
and featured close to 250 products from numerous household names like Maybelline,
Johnson & Johnson, Nivea and many more.
Not forgetting the consumers in their anniversary
celebration, Guardian organized the Win a House contest where the lucky Grand
Prize winner will receive a double-story link house at Eurema, D’Mayang Sari by
Seri Pajam worth Rm489,000 plus RM9,000 worth of Guardian products to accompany
the new household. The competition, running from 28th July to 28
September, also launched a nationwide Win a House road show. For more information on Guardian People’s Choice
Award, you can visit www.guardian.com.my.
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