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“For diners, they have a wonderful site
where they can check out their local burger options or even go on a burger
foodie trail as the site is map-based and makes finding the locations a
breeze. They can also choose to rate and appreciate their favourite burger
joints on Burger Kat Mane and share with other users too via the Burger Kat
Mane Facebook page,” she said.
Created by Unilever
Food Solutions (UFS) Malaysia, the website is anticipated
to provide a much needed concerted platform for the burger operator
community, estimated to number more than 10,000 stalls
nationwide and their hungry fans plus followers in the form of millions of
burger customers.
UFS Malaysia Country Head Nusrat Perveen
said: “Having a burger has become a lifestyle for many Malaysian consumers
from all walks of life. Burger operators are also showcasing their creativity
and innovation to make their offerings not only delicious but unique in
differentiating from the competition.
“Apart from using appropriate ingredients such as Lady’s Choice Mayo Magic in making greater tasting burgers, we are always looking at providing our diners with ingredients and encouraging food preparation that is great tasting with authentic dining experiences are fresh, exciting and leads to a healthy lifestyle from sustainable sources.
“This is as much a challenge, and also represents opportunities
for the foodservice industry. Here at UFS, our purpose is: We free chefs
to love what they do. As part of Unilever, one of the world’s leading
suppliers of fast moving consumer goods, with sales in 180 different
countries and as the dedicated foodservice business of Unilever, we lead the
industry in providing innovative and high quality professional food
ingredients and value adding services created by 300 professional chefs.
Covering 50 cuisines, in 200 million dishes a day.
“Unilever Food
Solutions is an inspiring global company made up of talented, entrepreneurial
professionals working closely with chefs and distributive partners on a daily
basis. In this positive and open culture we find inspiration every day,
empowering our people to make a bigger difference at every level in the
organisation. Through long term partnerships with suppliers, customers and
other stakeholders, UFS is making a difference,” said Nusrat.
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Unilever Food Solutions
Unilever Food Solutions is the food service division of
Unilever. Their ingredients are some of the staples of professional kitchens
in 74 countries around the world: Knorr, Lady’s Choice, Lipton,
Planta and more. They provide products that save precious prep time in the
kitchen, without compromising on flavour or flair. They've been in food since
the 1880s. We’re chefs ourselves. So we understand that critical balance
between impressing your guests and making a profit. And how to keep your
menus and recipes fresh and exciting, as times and tastes
change. Unilever Food Solutions is committed to sustainable growth
whilst making a positive impact on the food service industry. That means
creating healthy, nutritious ingredients using sustainably-sourced packaging
that generates less waste. It also means providing Services that help chefs
and operators run a more sustainable kitchen with healthier menu options for
diners. It’s a socially and environmentally friendly way of doing business.
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