innisfree, a renowned Korean beauty brand, today opened its doors at the KLIA, making it the brand’s first duty-free store in Malaysia. Heralded as the much-loved Asian natural skincare and beauty range, the KLIA innisfree store is set up by Amorepacific Global Travel Retail in partnership with Dimensi Eksklusif (M) Sdn Bhd. You can easily see it from the lobby Level 5 Departure Hall, check it out!
Congratulations, I managed to visit the lovely green innisfree beauty store on my way to take China Airlines flight for my Summer Holiday at KLIA. Thanks for the wonderful gift packed nicely in a box for me, I was feeling ecstatically happy to receive my favourite skincare that day. Nowadays, I tend to buy skincare from airport or shopping on air whenever I go travel holiday for fuss-free travel. In fact, it's my hubby Rambo Lim's idea to shop from airport rather than to pack it for my travel overseas. Haha...He bought a lot for me also most of the time.
innisfree, which in
Korean means “pure island”, pursues the philosophy of bringing healthy beauty
to the body and mind with its pure ingredients sourced from the clean island of
Jeju, Korea. Jeju is a volcanic island
situated off the southern coast of the Korea Peninsula. It is considered as one
of the most pristine locations to visit in Korea due to its fresh air, warm
sunlight, healthy soil and pure water.
Amorepacific Global Travel
Retail senior vice president David Park said: “innisfree is one of the fastest-growing brands in the Amorepacific
Group and Korea’s number one natural beauty brand. “Apart from Singapore Changi
International Airport and Hong Kong International Airport, KLIA is our latest innisfree airport store outside of
Korea. We look forward to great success of the brand at this wonderful airport,”
he said at the official opening of the innisfree
KLIA store.
Dimensi
Eksklusif Managing Director, Tan Sri Zainul Azman said: “Dimensi is a leading travel retailer of
perfumes and cosmetics at KLIA. We strive to be the best amongst the
global players and constantly on the look-out for trending brands. Dimensi is
delighted to partner with Amorepacific in trending top Korean brands for
KLIA. Amorepacific is the largest cosmetics company in Korea and innisfree
cosmetics is a very popular brand and has many free-standing shops.”
Malaysia Airports senior general manager for
commercial services Nazli Aziz said sales of perfumes and cosmetics are
expected to continue to grow on the back of an increase in choices of product
brands available at the KLIA and the foreseeable rise in passengers’ arrivals,
especially from China.
“In
the first quarter of this year, sales of products under the perfumes and
cosmetics category grew by 29 per cent against the figures recorded in the
corresponding period of last year,” he added, noting that innisfree’s presence at KLIA will provide
travellers with the convenience of shopping for their beauty and personal
grooming needs especially to loyal fans of branded products like Innisfree.
“We welcome innisfree to KLIA as we look forward to
offering many more world-renowned brands to our travellers. Our strategy of
collaborating with famous brands like innisfree
is part of an ongoing initiative to enhance the total airport experience of
travellers at our airports. “We hope all the activities
and campaigns which we have undertaken and those we are planning to implement will
eventually lead to the infusion of a sense of place among travellers, making KLIA
an ideal and joyful place to shop,” he said.
Nazli
added that innisfree and several
other global brands are expected to further entice the shopping appetite of travellers
in the coming weeks, more so when the ever-popular annual Malaysia Airports Shopping
Campaign is scheduled to kick-off in July.
The Bond between innisfree and Jeju
The bond between innisfree and Jeju dates back to 1979
when innisfree first began to
transform what was then a rocky wasteland on Jeju into the pesticide-free green
tea farm we see there today. Having started out by releasing the ‘Green Tea
Pure’ line in 2008 using Jeju green tea, innisfree
has by far re-imagined a total of 10 Jeju ingredients as cosmetic products,
such as green tea, sea mustard, volcanic scoria, tangerine peel, green soy
beans, canola, camellia, Jejubija (nutmeg), Gotjawal phytoncide, and green
barley.
As the #1 beauty
brand in Korea* and one of the fastest-growing
brands in the Amorepacific Group, innisfree
caters to consumers’ ever-changing interests, thanks to a fast-paced innovation
process, providing exciting new products, textures and routines as the consumer
demands. innisfree makes beauty
personal, with customisable offerings that strive to keep their stores engaging
through immersive sensorial experiences.
innisfree offers innovative beauty solutions powered by the finest
ingredients found on Korea’s pristine Jeju Island. Thanks to its volcanic
origins, this fertile oasis has a unique ecosystem of powerful ingredients to
nurture beautiful skin. With the wonders of nature at the heart of innisfree,
they take great care to preserve and protect the environment in all that they
do, practising green living and
supporting causes that give back to the Earth and the community.
Customers will be invited to discover some of innisfree’s
most-loved products around the world, including the Green Tea Seed Serum,
Orchid Enriched Cream, Super Volcanic Clay Mousse Mask and My Real Squeeze
Masks.
*Total Cosmetic,
Korean Female aged 15-65, Last 2 years(MATQ4/15~16), Kantarworldpanel Korea.
About innisfree new
Green Tea line
innisfree Green Tea
line is a series of moisturizing products formulated with 100% green tea water
extracted from its signature ingredient, organic Jeju green tea. It is one of
innisfree’s best skincare lines that has been loved for a long time by
customers around the world.
2018 Renewed Green
Tea Line shows new world of moisture by having green tea variety 'Beauty Green
Tea' as an ingredient which was created after long research. ‘Beauty Green Tea’
is beauty-specialized ingredient containing rich amino acids compared to the
previous green tea boasting outstanding moisturizing ability. It is only
cultivated in Jeju Island being innisfree's distinct green tea variety.
Harvested Beauty Green Tea undergoes two times of extraction by 'Double Squeeze
Method' to obtain the maximum amount of active ingredients. It is recreated to
Fresh Green Tea Water 2.0™ which is 3.5 times more enriched than the original
with 16 kinds of amino acids.
innisfree's best
seller item 'Green Tea Seed Serum' which was sold over 10 million since its
first launch, contains 100% of green tea water 2.0™ extracted from Beauty Green
Tea. With upgraded ingredient, it fills skin with moisture and keeps skin
hydrated for a long time.
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