[ comfort zone ] has launched a global Corporate Social
Responsibility (CSR) campaign themed “Water Changes Everything” to bring water
access to communities in the world who are lacking water facilities.
The
skincare brand from Italy has launched the [ comfort zone ] Hydramemory range to the global market
with a project to bring clean water to families in Cambodia and has extended the global campaign to Malaysia.
Luscious Solution Sdn Bhd,
the sole distributor of [ comfort zone ] in Malaysia, has collaborated with
Hopes Malaysia Welfare Association to contribute 5% of the [ comfort zone ]
Hydramemory range sales, to fund water project in Kampung Takulung, Sabah.
This CSR effort has made
it possible for 91% Dusun Kadazan community in Kampung Takulung with 514
villagers and 44 families, to have accessibility to clean water. The funds have
contributed to the construction of 3.5 kilometers of water piping system and 4
units of water tanks providing 400 gallons of water to the community.
Samuel Cheang, Marketing
Director of Luscious Solution Sdn Bhd said “Water is
essential for our daily needs and it is vital for the correct functioning of
our skin, body and health. There are 700 million people in
the world who still have no access to clean water, resulting in huge economic
and social consequences.”
Samuel Cheang added, “We are honoured to be representing [ comfort zone ]
in Malaysia, as the brand is not only practising ethical beauty from product
development, ingredient sourcing to production and packaging; the parent
company, Davines Group also contributes to United Nations Sustainable
Development Goals. We have extended this
with a vision that the beauty industry can do a part in inspiring people to
take care of their surroundings, beginning with themselves, and promoting a
more livable and sustainable world.”
Water is essential to
mankind. It is also a vital ingredient for skin care. The [ comfort zone ] Hydramemory Mask fosters an
intensive hydration with optimal distribution of water throughout the skin
layers, revitalising and strengthening the skin barrier function. Hydramemory range
is developed by [ comfort zone ] following the brand’s ethos of Skin, Science
and Soul.
About [ comfort zone ]
Hydramemory Mask
[comfort zone ] Hydramemory
Mask is formulated by 97% natural origin ingredients which include active
ingredients such as macro hyaluronic acid & fair-trade moringa oil. It is a
refreshing gel leave-on mask with intense hydrating power. 3 minutes are more
than enough to give an instant glow to the skin whilst provide an instant moisturized,
smooth & soft skin.
About The Davines Group
The [ comfort zone ] brand was conceived and launched
in 1996 as the skincare division of the Davines Group, which was founded in
Parma, Italy, in 1983 by the Bollati family. The foundation of the brand sits
soundly upon the scientific background of Dr. Davide Bollati, who has always
valued extensive research and utilization of nature’s most efficacious
ingredients in the development of [ comfort zone ] proprietary formulations.
Reforestation projects initiated by the company have
the effect of offsetting the environmental impact related to the production of
[ comfort zone ] products and packaging. The company’s Carta Etica manifesto,
composed in 2006 with contributions from all employees of The Davines Group,
outlines the values promoted by the company in order to foster a benevolent and
collaborative professional environment. The project was inspired in part by the
concept of beauty found within an ancient philosophy that unmistakably likens
“beautiful” with “good”.
The Davines Group has branches in New York, Paris,
London, Mexico City, Netherlands, Germany and Belgium. Total turnover is now
70M Euros. The brand had recognitions in haircare (Davines) and skin care [ comfort
zone ].
About [ comfort zone ]
Founded in 1996, [ comfort zone ] is the
professional cosmetic brand of the Davines Group S.p.A., with headquarters in
Parma, and owned by the Bollati family. The group is now a B Corporation, a
business that has a positive impact on people and the environment, as well as
being an international company with a presence in over 90 countries, employing
a multicultural staff of different nationalities. The company’s products are
distributed in five continents and have several branches in Europe and in the
United States.
Started as a research laboratory and production
site of cutting-edge formulations for third parties, the business has developed
into a multi-award-winning company that is renowned around the world. The
evolution of [ comfort zone ] is guided by the Chairman, Dr. Davide Bollati.
His vision - combining sustainability, refinement and a strong scientific
background as a pharmacist and cosmetic chemist - is the motivation behind the
constant pursuit of excellence.
Product development takes
place within the company's labs and is monitored by a Scientific Committee of
physicians and researchers, whose contributions shape the scientific and
cutting-edge approach. In [ comfort zone ] products, each ingredient is
deliberately selected through a "conscious-based" formulation
philosophy that favours the best ingredients of natural origin – constituting
up to 98% of the products - to guarantee the highest effectiveness, safety and
sensoriality.
[ comfort zone ] products,
made in Italy with electricity from renewable sources, are free of parabens and
mineral oils, and silicones have been replaced with natural oils and butters.
The entirely-recyclable packaging has been designed to minimise the
environmental impact, reducing the use of raw materials and superfluous
elements.
Luscious Solution Sdn Bhd is
established in 2008, initially carrying the name Firstwide Concept and started
the distribution of Ingrid Millet, a caviar-based cosmetic brand. In 2013,
Firstwide Concept was rebranded as Luscious Solution and ventured into hair and
scalp therapy. It started the distribution of Nubea, an Italian haircare
product specializing in essential oils for its scalp therapy. In 2014, Luscious
Solution distributed Naturys, a 100% certified organic, leading organic skin
care brand from Italy, manufactured by Bema Cosmetici Research Laboratory.
Besides that, [ comfort zone ] brand had also been distributed during the same
year. [ comfort zone ] is a high quality, highly effective Italian skincare
with diverse range of products and treatment offerings. Most of the brands had
since garnered rave reviews in local print and online media. Luscious Solution
is part of the Cheerful Marketing Group.
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