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Thursday, December 6, 2018

Watsons Rewards Ultimate Driving Pleasure with Mazda Malaysia in Switch.Save.Win Watsons Brand Contest Campaign

Watsons Brand Switch.Save Win Mazda CX-5 finale event saw two lucky Watsons member drove away with their brand new cars worth RM132,666* each held in conjunction with the Switch and Save with Watsons Brand campaign. The winners were Goh Kah Sing, Watsons Elite member and Nor Adamira binti Mohd Adlan, Watsons member. Over 70,000 entries were eligible to contest for the brand new cars when they spent RM50 and above on Watsons Brand products from 4 September to 7 November 2018. During the finale contest, one hundred Watsons members were shortlisted and competed against each other in 5 rounds of elimination games.

In line with Watsons’ commitment to deliver pleasurable shopping experience, the Watsons Brand Switch.Save.Win Mazda CX-5 campaign partnered with Mazda Malaysia to specially reward ultimate driving pleasure for Watsons valued members. Watsons Elite members were eligible up to ten entries while Watsons members could submit up to three entries to stand chances to win their own car experiences.

Commenting on the campaign, Caryn Loh, Managing Director of Watsons Malaysia shared, “We are proud that over the years, our customers have gained affinity with Watsons branded products. The brand promise of offering affordable products without compromising on quality has given much value for money in return to our customers. As such, we go to great lengths to reward our customers for their continuous support throughout the years. This year, we are proud to partner with Madza Malaysia in giving away not one but two new Mazda CX-5, which worth more than RM132, 666* each as our generous reward to Watsons members.”

During the finale event, Caryn Loh, Managing Director of Watsons Malaysia, Danny Hoh, Customer Director of Watsons Malaysia alongside Ian Khong, Deputy General Manager of Marketing & CRM of Bermaz Motor were invited to present two stunning Mazda CX-5 to the lucky winners.

The Watsons Brand went through an extensive research and development programme and stringent quality process goes into each Watsons Brand item to create products that are safe and effective in meeting Watsons customers’ needs. 2

“The Watsons Brand includes more than 1,000 products - from personal care items, beauty essentials, and healthcare. We as Asia’s leading health and beauty retailer, aims to provide customers the choice to save as much without compromising on quality.” said Danny Hoh.

Earlier this year, Watsons rewarded over 40 lucky Watsons members with 4D3N tour package to Philippines for two, as one of the promotional efforts to encourage customers to switch to great quality with better savings with Watsons Brand products. For more promotional offerings and information on Watsons brand products, please visit www.watsons.com.my/promo-watsons-brand.

*Disclaimer - The pricing of the car may vary from time to time based on its market value

WATSONS Crowns Malaysia 1st Top Social Influencer

Since its exclusive launch on 27 September 2018, Watsons’ first innovative social media star search has attracted more than 500 aspiring social influencers’ participation. The top 3 outstanding finalists were set to compete against each other at the finale and Fasiha Latiff emerged as Malaysia Top Social Influencer with 12-month exclusive contract as Watsons official Key Opinion Leader (KOL) and won fabulous prizes. Joining Fasiha were Daniel Cheang bin Adenan Cheang, first runner up and Eva Natasha binti Zaidi, second runner up.

Fasiha Latiff, 25 commented, “It was still surreal for me to become Malaysia’s first Top Social Influencer, presented by Watsons. Reason being, it was a highly competitive contest especially from Daniel and Eva. Both of them are very talented and they gave their most outstanding performances. I would like to say a special thanks to Watsons and also to my supporters for voting me as Top Social Influencer.”

From beauty to lifestyle and health categories, the campaign had also seen through a diversity of backgrounds among these aspiring social influencers. Behind the scene, the contestants are real-life and talented make-up artists, established lifestyle bloggers, entrepreneurs and even play host to local TV and radio shows too.

Caryn Loh, Managing Director of Watsons Malaysia shared, “We have a wealth of talents and creative minds emerge throughout the search of Top Social Influencer. These aspiring contestants have demonstrated high level of creativity, enthusiasm and charisma in every challenge.”

Throughout the digital contest, all participants are personally mentored and judged by Malaysia’s prolific social influencer, Scha Alyahya. The challenges required all contestants to be creative and individualistic in their storytelling and presentation skills. This included recording tutorial videos and writing engaging captions with Watsons participating products and events. Some of the postings challenges such as unboxing and reviewing Watsons product, self-hosting live to engage with followers on Watsons exclusive promotions as well as simply uploading the best selfie, are key judging criteria for Watsons.

The panel judges during the finale were Scha Alyahya, the official mentor and one of the most influential fashion icons joined by Nora Danish, Malaysia’s most prominent social celebrity and Rubini Sambanthan, Malaysian only representative in Asia Next Top Model 6 and titleholder for Miss International Malaysia.

Apart from the winning grand prizes, Caryn and Danny also presented three special awards in the category of Most Photogenic, Most Creative and Most Charismatic to the outstanding social influencers.

The grand prize winner for Watsons presents Malaysia’s Top Influencer is RM10,000 cash, RM20,000 worth of Watsons points, RM10,000 worth of products from Watsons, The official Watsons Key Opinion Leader for a year, inclusive of appearance in a national Watsons television commercial, and also in Watsons billboards nationwide and Video appearances on digital portals such as Oh Bulan.

Check out more of Malaysia Top Influencer Search campaign at @WatsonsMY and @OhBulanOfficial Instagram. Launch video is available via Watsons Youtube.

For latest scoops of promotions and updates, follow Watsons Facebook page and Instagram.