HADA LABO Multifunction 5-IN-1 Whitening Cooling Gel Lotion Media Launch

The Hada Labo lotion was first launched in Japan in 2004. Following the launch, the Hydrating Lotion became its star product and has maintained its position as the No.1 face lotion in Japan for 7 consecutive years. In fact, it is one of my favourite hydrating lotion I liked using for many years already since it reached to the Malaysian market.

Hada Labo’s lotion known for the different types of Hyaluronic Acid effectively provides the skin with a powerful double layer moisture-locking shield to lock-in moisture. The lotion functions to deeply hydrate the skin while preserving the skin’s optimum moisture balance and also prepare the skin to better absorb the other skincare products. 

Hada Labo’s lotion, which was introduced in Malaysia in 2010, just gets better and better with more variants introduced to address the various skin concerns. Introducing the all-new Hada Labo Whitening Cooling Gel Lotion, the latest lotion innovation that is set to excite the market. It is also Hada Labo’s FIRST 5-in-1 multifunction lotion that functions as a lotion, mask, essence, astringent and emulsion.

Leaving a cool refreshing sensation on the skin upon application, this 5-in-1 gel lotion contains two types of Hyaluronic Acid (Hyaluronic Acid and Nano Hyaluronic Acid) for instant penetration onto the skin’s deepest layer for deep hydration, leaving no feeling of stickiness on the skin. I've tried it last July month and I find it to be soothing, cooling and hydrating my dehydrated skin as well.  

Apart from its hydration properties, it also contains an effective whitening agent that brightens skintone for a visibly fairer, translucent and natural radiant skin. Enhanced with Vitamin C derivatives, it helps to re-balance skin tone and restores skin evenness to reveal a translucent and more radiant complexion. 

This formulation is also enriched with Witch Hazel Leaf extract which helps to tighten as well as refine pores for a smoother and more refined skin. All in all, it is the perfect hassle free, all-in-one whitening gel lotion that not only brightens the skintone but also leaves your skin feeling smooth, supple and hydrated all day long.

Hada Labo products are fragrance-free, colourant-free, mineral oil-free and pH balance with low irritant on the skin which makes it suitable for all skin types. For better results, use it together with Hada Labo’s whitening range which includes: 

1. Whitening Face Wash

2. Whitening Essence

3. Whitening Milk

4. Whitening Cream 

5. Whitening Perfect Gel

6. Whitening Mask

Directions To Use

After cleansing, pour sufficient amount of the cooling gel lotion on your palm and on the face and neck. Gently pat to allow absorption into the skin. The gel lotion has a transparent gel-like texture, which turns into water upon application on the skin. The Hada Labo Whitening Cooling Gel Lotion, which retails at RM63.50 is available exclusively all Watson stores nationwide.

About The Mentholatum Company

The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and heathcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan.

Manufacturing is carried out in 26 locations around the globe and marketing/distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.

Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction. Brands under Mentholatum: Lipice, Oxy, Hada Labo, Selsun, Sunplay, Rohto C Cube, Deep Heating Rub.