Clinelle today launched its new prestigious firming and lifting skincare range, Clinelle Caviar Gold. Once again, award-winning artiste Ella Chen made a guest appearance at the Clinelle CaviarGold concourse launch. Ella has been the face of Clinelle since 2014.
Speaking about her association
with the brand, Ella Chen said, “To me,
our skin is such a precious asset and I trust Clinelle skin care which has
always been my preferred choice. I love its healthy and skin-friendly natural
ingredients that gives me the efficacy I’m looking for. At the same time it
excludes potentially harmful ingredients with its 6 No’s philosophy that gives me
peace of mind. I hope every person using
Clinelle
benefits from it the way I have.”
Commenting on Ella’s
association with the brand, Roderick Chieng, Group Managing Director and Chief
Executive Officer, Esthetics International Group Berhad (EIG) spoke about the
success Ella has brought to the brand saying, “We are absolutely thrilled to keep Ella as an ambassador whose personal
values fits perfectly with our Clinelle brand ethos. Ella is an incredibly
strong, talented and intelligent woman who is well aware of her skin care needs
and will take the right measures to keep it beautiful and healthy at all times.
Just as Ella is determined to stick by products with natural ingredients that
respect skin, we at Clinelle are determined to keep innovating our
products from powerful yet safe, natural active ingredients, such as our new ClinelleCaviarGold.”
Highlighting about the new Caviar Gold, Ella Chen, Clinelle’s celebrity spokesperson said, “I’m confident with the new Clinelle Caviar Gold because it remarkably addresses the core signs of aging and helps my skin look young and flawless. My personal favourite is the Clinelle Caviar Gold Firming Eye Serum. Whether I’m on set or traveling, I know my delicate eye area is protected and nourished. Even if I’m exhausted, I still look radiant. In my opinion, it’s a sheer blessing for all women today.”
The new ClinelleCaviarGold Series is empowered by its unique Triple
Gold Lifting and Firming Complex, with the following key natural and luxury
ingredients that delivers immediate and long-lasting effects;
1. Caviar Extract also known as “black Gold”, has a cell
format similar to human skin and is very rich in nutritious elements, including proteins, minerals, vitamins (A, D, E and K), anti-oxidants and lipids,
which contain an abundance of polyunsaturated fatty acids such as Omega 3. The Caviar Extract is uniquely
structured to deliver these valuable nutrients directly to the cellular level of your skin,giving your skin a balance
diet. The most important properties of Caviar Extract are because of its powerful anti-wrinkle,
moisturizing, nourishing and
anti-aging protective qualities, all of these help reverse the aging
process.
2. 24K
NanoGold is the new generation golden collagenine that provides a remarkable effect to stimulate collagen synthesis by up to
300% hence boosting skin elasticity tremendously. In turn, this firms
and even outs the skin’s surface, helping to prevent the appearance of
expression lines and wrinkles.
3. Plant PhytoGold
derived from natural Golden Bell Extract, with peerless brightening effect, is
combined to complement this firming and lifting formulation. It is proven to be
80 times moreeffective than Arbutin in whitening. It inhibits the formation of
melanin and infuse the skin with light and energy to ensure a clearer, more
even-toned skin.
Formulated and manufactured
in Korea, the cutting-edge Clinelle CaviarGold collection features 5 new
products; Firming Cleanser, Firming Lotion, Firming Eye Serum, Firming Face Serum
and Firming Cream. With its highly-effective results, Clinelle Caviar Gold helps fight
signs of aging in one simple and effective solution.
Speaking about the launch
of the new range, General Manager of EIG Pharma Asia Sdn. Bhd, Ms. Corina Lee
said, “The launch of Clinelle Caviar Gold
is led by the Firming Eye Serum with the mission to educate consumers on the importance of caring for
their delicate eye area, through
our Eye Love Caviar Gold campaign .Being
the thinnest skin in the human body, the
skin around the eyes is more likely to show premature signs of aging if neglected.
The fragile skin surrounding the eyes can benefit from Clinelle Cavia rGold
Firming Eye Serum, which targets the 5 most prominent eye area agers in one
product - fine lines & wrinkles, loss of firmness & elasticity, feeling
of puffiness & eye bags, dark under-eye circles and dryness.”
Being a fitness enthusiast,
Ella Chen further demonstrated how she applies the Clinelle Caviar Gold
Firming Eye Serum via a simple eye firming and lifting massage
techniques called the 3 step Eye-Aerobics/
Eye-Robics that has numerous benefits. “Especially
because I spend so much time in the glare of the television cameras, I find
that my eyes get tired before the day is done. This technique helps relieve,
soothe and refreshes tired eyes. At the same time it helps to de-stress the
muscles that cause crow’s feet.” Ella said while demonstrating the steps on
stage. Ella encouraged her fans to give some nurturing to their eyes as these
techniques also ensure that the application of Clinelle Caviar Gold Firming Eye Serum
is gently but surely worked into the skin for maximum effectiveness.
The launch was indeed a
great success with overwhelming response from the public and massive shopping
rush for the new range, and thus created a ground-breaking milestone in the
Malaysia beauty industry for 2015.
Aside from AEON Bukit Tinggi, Ella Chen also made her guest appearance at the
following Clinelleconcourse events at AEON Kinta City, Ipoh
(31 July, 8pm), Mahkota Parade, Melaka
(1 August, 8pm) and AEON Bukit Indah, Johor
(2 August, 12 pm).
Clinelle Caviar Gold is
available at AEON Wellness Supermarket, Caring, Guardian, Watsons &
selected independent pharmacies nationwide. Check out www.clinelle.com, Facebook at https://www.facebook.com/clinelle or follow them at WeChat “ClinelleMalaysia” to keep abreast of Clinelle’s
latest news and events.
EFFICACIOUS YET SAFE WITH
7NOS
In keeping with all Clinelle
Skincare products, the Clinelle Caviar Gold Collection
has been dermatologically tested for
its tolerance. The efficacy of the product has been proven and the product contains
NoParaben and istherefore suitable
for all skin types. All Clinelle
products are also formulated with 6 secrets to happy skin which
excludes potential harmful ingredients: No artificial colouring,
No artificial fragrances, No lanolin, No mineral oil, No SD-alcohol and No
comedogenic ingredients.
Fundamentally,all Clinelle products work effectively through an integrated Envinix™ system to free skin from rapid environmental aggressions with RX3 Action,
to Repair, Refine and Reshield skin for optimized skin health and clearly visible and
long term results.
About
Esthetics International Group Berhad (EIG)
Clinelle is owned and distributed by EIG Pharma Asia Sdn. Bhd., a
wholly owned subsidiary of Esthetics International Group Berhad (EIG). Listed on the Main Board of Bursa Malaysia Securities Berhad
since March 2004, EIG is one of the market leaders in the beauty and wellness
industry in ASEAN and Hong Kong, with over 31 years of industry experience. EIG
has regional offices in Singapore, Hong Kong, and Thailand with the
headquarters located in Selangor, Malaysia. The Group’s strengths lie in its strongmarket
reputation, wide range of quality international products and services,
excellence in education and training, its extensive distribution network
distribution across ASEAN and HK,and loyal customer base.
No comments:
Post a Comment