Red-iscover your youth with BiO-LiFE®’s
Astaxanthin 4mg! BiO-LiFE® shares Mother Nature’s benefits with the launch of
BiO-LiFE® Astaxanthin 4mg, a dietary supplement of pure anti-oxidant to address
aging skin. A capsule of Astaxanthin a day helps to reduce age spots,
pigmentation, fine lines and wrinkles, and helps to improve skin moisture,
texture, and elasticity.
The ‘superstar ingredient’ Astaxanthin is a
red pigment renowned in scientific circles as an anti-oxidant, with various
additional benefits that would be right at home with those who regularly walk
on along red carpets. Women who lead active lifestyles and, who are always
on-the-go are more exposed to ultra-violet (UV) light which causes skin damage.
UV light and air pollution creates free radicals,
which in turn damages collagen, the main structural protein of connective
tissue in the body and the key substance that gives skin its firmness and
elasticity. In our youth, skin remain plump and smooth because the body
generates plenty of collagen, but as we age, production slows, and existing
collagen is damaged by oxidative stress caused by these free radicals resulting
in wrinkles and sagging skin.
“This product is
among the excellent anti-oxidant agents made available for the Malaysian
market,” said John Goebel, General Manager of BiO-LiFE®. “BiO-LiFE® Astaxanthin
4mg is derived from Haematococcus pluvialis, marine micro-algae which is
rich in this substance. It contains a high oxygen radical absorbance capacity
(ORAC).”
“The keto-carotenoid, Astaxanthin, found in wild salmon, krill and
shrimps, is among the most efficacious of these carotenoids. As oxidative
stress is believed to be a principal mechanism of aging, and other conditions
associated with aging, Astaxanthin is a standout star when it comes to
modulating aging.” The Red Carpet Affair was graced by Malaysian celebrities
including Joanne Yew, Atilia Haron, Nadia Heng and Ee Fee.
In conjunction with the product launch, beauty blogger Patricia
Lim, owner of Tenshichn.blogspot.com, was awarded the Astaxanthin Star Blogger
Award. Ten bloggers were shortlisted to participate in the Award to vie for the
title and products worth RM1000. Patricia Lim was selected from a panel of
judges including members of the BiO-LiFE® Astaxanthin 4mg team and the guest
celebrities.
The participants had to sample the product over a period of one
month, snap a ‘before’ and ‘after’ close-up photograph of their face without
make-up, and summit a photo entry dressed in their most glamorous red attire.
Winners were judged based on their skin improvement and the overall ‘glow’
effect, and their commitment to educating their readers with sound beauty
advice through their blogs. BiO-LiFE®
Astaxanthin 4mg comes in the form of vegetable capsules. Each bottle contains
30 capsules and retails at RM 95 at both chain and independent pharmacies
nationwide.
About BiO-LiFE Marketing Sdn Bhd
BiO-LiFE
Marketing is a growing healthcare subsidiary within DKSH, one of the leading
Market Expansion Services providers with a focus on Asia. BiO-LiFE, with 25
years of experience and counting in the natural healthcare industry has a team
that includes nutritionist, food technologists and microbiologists. Since 1990
in Malaysia, they are synonymous with quality, safe and efficacious health
supplements from Australia and United Kingdom. As one of the leaders in natural
healthcare and holistic therapies, they represent a range of nutritional
supplements and herbal remedies based on scientific evidence and built on a
strong foundation of quality, safety and efficacy. The products are specially
formulated to meet the needs and expectations of today’s modern lifestyle.
It was a beautifully set up red event.:D
ReplyDeleteRed Carpet Glamour that's for sure! :D
DeleteGood Luck Vani! ;)
ReplyDelete