NIVEA Collaborates With Adam Saaks Making Women's Skin The Ultimate Fashion Statement

Fashion trends may come and go, but owning fair and firm skin will never go out of style. NIVEA the leading international skincare brand is setting the pace in the beauty sphere with the introduction of its latest NIVEA Whitening & Firming range. This is the 1^st whitening and firming body care range in Malaysia which is created to help fulfill women’s desire to have a beautiful skin that is not just fair but also firm, smooth and supple.

The new NIVEA Whitening & Firming body range combines NIVEA’s Q10 firming technology into the formulation. Q10, a powerful skin-owned coenzyme that ensures energy supply for skin cell, helps in anti-wrinkling, anti-oxidation and boosting cell energy to give firmer skin. It also contains Vitamin C of 95% purity to help make skin fairer in 14 days. Now you can have fairer and firmer skin in a single application.

Bringing this proposition to live, NIVEA has kicked off the Flaunt it. Fair and Firm campaign to create awareness that it’s not about what you wear that matters but that by having fair and firm skin is the best fashion statement you can make.

In this campaign, NIVEA has teamed up with Yasmin Hani, a well-known TV personality and Emely Poon, an inspiring radio announcer who truly believe that when your skin is at its best, wearing any fashion will look smashing because the ultimate fashion statement you can make is your skin.

Also present during the event, TV personality Yasmin Hani looking stunning in Adam’s customized cut-out dress. “I realized that the best fashion statement I can make is to own great skin. With NIVEA Whitening & Firming body range, it transforms my skin to be the ultimate statement I can own that complements my fashion.”

Both personalities were delighted to be given the opportunity to star in an Adam Saaks customized cut-out outfit for the NIVEA’s Flaunt it. Fair & Firm event. NIVEA guests and fans were thrilled to see their journey of skin transformation and also to witness the Adam Saaks show live in Kuala Lumpur for the 1^st time.

To create further excitement on the NIVEA’s Flaunt it. Fair and Firm campaign, NIVEA has teamed up exclusively with international cut out fashion maestro Adam Saaks in a unique collaboration. Cut-out fashion have been a phenomenon in the global fashion scene giving women an individualistic creative platform for them to express themselves. It is a perfect synergy with our new range of products as now you can have the best fair and firm skin to show off and flaunt this style.

“For more than 100 years, we have always been at the forefront of skincare innovation and we continue to do what we do best - creating body skincare solutions for the evolving consumer need. The launch of this new Body Care range in Malaysia, marks another breakthrough innovation for the brand and for our consumers!“ said Mr Ng Hock Guan, Beiersdorf Country Manager, Malaysia & Singapore.

He further added, “ NIVEA is delighted to work closely with Adam Saaks on this campaign being the first to bring the cut out fashion style excitement and the maestro himself to the shores of Malaysia. There hasn’t been a more suited moment for you to flaunt it, fair & firm!“

NIVEA also hosted a cutting-edge fashion show featuring Adam Saaks, exclusively flown all the way from the United States of America to Malaysia for the NIVEA‘s Flaunt it. Fair & Firm campaign. Guests of the event were treated to the exclusive opportunity to see him live in action.

“I am truly honored to be given the opportunity to be part of this unique collaboration. I strongly believe that it is important for a woman to feel confident about their skin. When they believe in themselves and skin, that is the ultimate statement piece giving a life of its own to any fashion style that you choose. Fair and firm skin is vital when it comes to flaunting a cut-out fashion piece”, said Adam Saaks, when asked to share about the unique collaboration between fair, firm skin and cut-out fashion.

Adam Saaks who is famous for his live T-shirt cutting performances, has made his mark in the international fashion industry as one of the most unique talents the world has ever seen. Known as “The Master Shredder” and “Adam Scissor Hands”, he has worked with the biggest names in Hollywood and has been continuously breaking new ground with his precision cuts and signature laddering technique.

Armed with only a pair of scissors, he demonstrated his shredding skill, live, by creating a cut-out piece on Emely Poon. “The new NIVEA Whitening & Firming Body Range has helped me to attain fair and firm skin. At first, I was quite nervous to learn that I have been selected for this live show, but thanks to NIVEA I certainly feel confident now to flaunt my fair and firm skin.” said Emely when asked how she felt about the live cut-out style transformation by Adam Saaks.                                                                                                                

For more details and highlights about the campaign, consumers can head on to NIVEA Malaysia Facebook page at https://www.facebook.com/mynivea or go to NIVEA Malaysia Youtube Channel to view the Flaunt It. Fair & Firm Campaign journey involving Adam Saaks, Yasmin Hani and Emely Poon at https://www.youtube.com/user/MalaysiaNIVEA.  NIVEA Whitening and firming range are available at all pharmacies, hypermarkets, supermarkets, mini markets and selected convenience outlets across the country.

  

NIVEA WHITENING & FIRMING RANGE IS NOW AVAILABLE IN 3 VARIANTS 

NIVEA Extra White Firming Body Range

@ NIVEA Extra White Firming Body Serum 70ml selling at RM9.50

@ NIVEA Extra White Firming Body Serum 180ml selling at RM20.90

@ NIVEA Extra White Firming Body Serum 320ml selling at RM25.90

@ NIVEA Extra White Firming Body Lotion 125ml selling at RM10.50

@ NIVEA Extra White Firming Body Lotion 250ml selling at RM18.90

@ NIVEA Extra White Firming Body Lotion 400ml selling at RM25.30

NIVEA Instant White Firming Body Range

@ NIVEA Instant White Firming Body Serum 70ml selling at RM9.50

@ NIVEA Instant White Firming Body Serum 180ml selling at RM20.90

@ NIVEA Instant White Firming Body Serum 320ml selling at RM25.90

@ NIVEA Instant White Firming Body Lotion 100ml selling at RM10.50

@ NIVEA Instant White Firming Body Lotion 200ml selling at RM18.90

@ NIVEA Instant White Firming Body Lotion 400ml selling at RM25.30

NIVEA Anti-Age Firming Body Range

@ NIVEA Anti-Age Firming Body Serum 70ml selling at RM9.50

@ NIVEA Anti-Age Firming Body Serum 180ml selling at RM20.90

@ NIVEA Anti-Age Firming Body Serum 320ml selling at RM25.90

  

About Beiersdorf AG 

Cosmetics Company Beiersdorf AG is based in Hamburg, Germany, and has around 19,000 employees worldwide. The company has been listed on the DAX since December 2008. Beiersdorf’s NIVEA is the world’s largest skin care brand. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast/Elastoplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers. Beiersdorf has over 100 years of skin care experience and is known for its innovative and high-quality products.