Asia’s
leading beauty retailer launched its latest own brand skincare product range at
a splashing summer theme event as Water360 by Watsons took the center stage. Thank God I made it that morning for this fun-filled events because such a coincidence I was looking for a hydration gel mask quite desperately due to my dehydration skin recently. After trying out the new Water360⁰ by Watsons
The product
range already introduced across Asia including mainland China, Hong Kong,
Macau, Taiwan and Singapore finally made its way to Malaysian shores with a
star studded appearance as Water360⁰ by Watsons collaborated with Malaysian YouTube
sensation, Joyce Chu for the launch. Joyce came to limelight when her single
‘Malaysian Chabor’ became a successful hit on YouTube which to date has
garnered over 10 million views!
“I feel
overwhelm to be invited to partner Watsons’ latest own brand product and launch
this together with my latest song. The music video sponsored by Water360⁰ by Watsons was
also shot at one of Watsons store,” said the cheerful Joyce during the chit
chat session.
“The
collaboration effort with Joyce is ideal as she her success and personality fit
well with the brand product. Hence, we are proud to have her on board with us
to further strengthen our marketing efforts for Water360⁰ by Watsons as our priority is on
digital marketing. Through this collaboration, we are confident to reach even
further to our audience with the sponsorship of Joyce music video,” said Danny
Hoh, Head of Marketing, Watsons Malaysia at the launch.
Water360⁰ by Watsons is specially formulated
with pure, nutrient-enriched natural spring water. It is free from alcohol with
a mild pH and dermatologically tested. Water360⁰ by Watsons has its many unique
selling points and stands out amongst other beauty product.
The range for Water360⁰ by Watsons uses the
quintuple hydrating system, which is French spring water that rapidly
hydrates and revitalises the skin. Water360⁰ by Watsons provides
the skin hydration for better radiance as it locks in moisture whereby the
sodium hyaluronate forms a long lasting protective layer that keeps the skin
hydrated and radiant. It also has a
five times hydrating effect through
the Centella Herba Extract as it enhances the skin's moisture retention.
Water360⁰ by Watsons other feature is the advanced
water droplet technology and hydro-lipid balancing where Polyphenols
found in Sugar Kelp Extracts help to maintain the skin's natural oil content.
And the Anti-Oxidising whereby Fucoidan-rich Algae extracts improves the skin's
resistance to environmental damage, and maintain a healthy and youthful glow.
Water360⁰ by Watsons hero product is the
Mineral Spring Water Drop Hydrating Sleeping Mask (sleeping mask) which to date
has been sold more than 1.4 million pieces in Asia alone. The sleeping mask has
an innovative cream mask formula that transforms into water droplets when
applied. The water directly infuses into the skin, providing optimum hydration
and acting as a shield to help retain skin moisture.
“I personally used the sleeping mask which is enriched with BlueJojoba
particles encapsulated within the hydrating essence to further enhance the
mask’s hydrating ability. It is meant to be used overnight, and to be rinsed
off the next morning,” shared Joyce during the product testimonial sharing with
members of the media and blogger’s community.
Joyce’s collaboration with Water360⁰ by Watsons can be viewed from her
latest single music video titled It’s A
Long Day. At press time, the music video has already received more than 300,000
views on YouTube. Fans can also check out her V-log entry on YouTube as she
shares her product testimonial with Water360⁰ by Watsons.
“We are confident Water360⁰ by Watsons will attain the same
success like it has achieved in other countries in the region. The product
range is now available at all Watsons store nationwide,” said Caryn Loh,
General Manager of Trading, Watsons Malaysia.
Besides the sleeping mask, Water360⁰ by Watsons range includes cleansing
toner, cleansing mousse, facial lotion, pre-essence, hydrating mask and
soothing spray with retail price from RM8.90 to RM63.
To view for Joyce Chu V-log entry on Water360⁰ by Watsons, you can follow this link at https://www.youtube.com/watch?v=Zpg5jDwQHc or this link at https://www.youtube.com/watch?v=9WUNFVlgQXc
About A.S. Watson Group
A.S.
Watson Group is the largest international health & beauty retailer in Asia
and Europe, with the purpose to bring more to lives of customers around the
world -- anytime and anywhere -- in retail stores, online and through their
mobile devices. Each week, more than 28 million and members shop with us
in our over 11,600 retail stores in 24 markets. The Group has a diverse
portfolio of market-leading retail brands to meet the customer needs in health
& beauty, luxury perfumeries & cosmetics, food, electronics and
wine.
With
total revenue over HKD157 billion in fiscal year 2014 and over 110,000
employees, the Group is also a member of the world-renowned multinational
conglomerate CK Hutchison Holdings (CKHH), which has five core businesses -
ports and related services, retail, infrastructure, energy and
telecommunications in over 50 countries.
About Watsons Malaysia
Watsons Malaysia currently operates in more than
300 Watsons stores in the country serving more than 3 million customers per
month.
Watsons continually to set the standards in the
health, wellness and beauty market, providing personalized advice and
counselling in health, beauty and personal care on top of its market-leading
product range, making customers LOOK GOOD, FEEL GREAT every day. Since 2009,
Watsons has been the No.1 pharmacy/drugstore brand in Asia Pacific for the 7th
year running*.
Watsons is the flagship health and beauty brand of
A.S. Watson Group.
*Campaign
Asia-Pacific’s “Asia's Top 1,000 Brands” Survey 2014 of over 5,000 Asian respondents
i just saw the products at watson the other day, really interested in trying out the mask and face mist.....
ReplyDeleteLakshmi Praba - bigiscompatible.blogspot -