TRIUM CARD celebrated
its 1st year anniversary today with an exclusive fashion showcase.
Its 1st anniversary marks a significant milestone for the programme which
has garnered more than 120,000 members nationwide within a year. In conjunction
with its anniversary, an exclusive TRIUM CARD Anniversary Collection by nichii featuring a myriad of
colours and silhouettes was showcased at their store in Mid Valley Megamall.
The TRIUM
CARD Anniversary Collection features two distinct yet cohesive lines made up of
a 70’s bohemian vibeand contemporary alternative styles. The bohemian theme
features amber, cream and olive colours with peeks of Aztec and paisley print.
The pieces are of denim and cotton,cold shoulder A-line tops, midi column
skirts with side slits and drop-waist sun dresses.
The
contemporary line highlights colours like buttercup yellow and vibrant
ultramarine blue dominating the collection. Designed with materials such as
chiffon prints, brocade and lace, the collection features abstract Aztec
prints, digital cloud prints and tropical floral prints to give off a
contemporary, cool vibe. Expect to see A-line flare dresses, constructed
dresses with front slits, oversized jackets, printed column dresses, mid-waist
brocade shorts and ruffle detailing on sleeves and fronts of tops from this
collection. The TRIUM CARD Anniversary Collection is priced from RM29.90 to
RM129.90.
Speaking on
their latest fashion showcase to celebrate TRIUM CARD’s1st
anniversary milestone, Tan Ai Lee, Head of Marketing for NFC Clothiersaid “Essentially
a cardless programme, TRIUM CARD combines the best of the three brands –
nichii, kitschen and dressingpaula. Theresponse for the TRIUM CARD has been overwhelming.
We are very motivated to constantly look to further enhance the programme and
its usability to bring more and more gratification to our members”. Tan added
that the app offers convenience for members and it is not just limited to
collectingTRIUM CARD points and redeemingTRIUM CARD e-Vouchers but also getting
the latest updates on promotions as well as receiving invitation to special
events.
Apart from the basic benefits of being awarded free 100 TRIUM POINTS
during their birthday month, TRIUM CARD members are also given the exclusive
opportunity to shop at new store locations with pre-credited e-Voucher in their
profiles and special-tier exclusive offers. Tan added “There is no better way
to celebrate this momentous milestone, TRIUM CARD’s first anniversary, than to give
back to TRIUM CARD’s loyal supporters, our top and most frequent shoppers. Our
Top 20 TRIUM CARD Shoppers will be awarded with RM300.00 TRIUM e-Voucher and
for TIER TWO, 30 TOP Shoppers will be awarded with RM100.00 TRIUM e-Voucher. Our
members and loyal supporters will remain our main focus moving forward.We will
constantly introduce offers and privileges, further programme enhancements and
delivery improvements just for TRIUM CARD members.”
The TRIUM CARD Loyalty Programme was launched in August 2014 to reward
loyal shoppers for the three main retail brands like nichii, kitschen and
dressingpaula. That's what I liked most being able to shop till I drop from this 3 different brands that I fancied about. And another plus point is that it's so easy for me to claim for the RM50 credits after spending about RM500, with email and SMS notification to my phone. I got so excited about it all the time and went hopping to shop like a Kangaroo everytime I received their notice about it.
The loyalty programme rewards members with 1 TRIUM CARD
point for every RM1.00 spent. Members can access the Loyalty Programme via its Mobile
App ‘TRIUM CARD’ which is available on the Apple App Store and Android Google
Play or via the website www.triumcard.com. Upon accumulation of 500 TRIUM CARDpoints,
a RM50.00 e-Voucher is rewarded to its member.
The TRIUM CARD Loyalty Programme is a partnership with service provider
Fusionex. Since its rollout, the collaboration has initiated constant
improvements to its features. Moving forward, TRIUM CARD and Fusionex will work
hand-in-hand to further develop the system focusing especially on customer
gratification. James Houng, Senior Vice President of Fusionex said “We would
like to congratulate TRIUM CARD on its first anniversary. Nichii, kitschen and dressingpaula are all popular names for shoppers.
Fusionex is honoured to be working together with these brands towards the
fruition of the TRIUM CARD Loyalty Programme. It is heartening to see a great
response from the public and likewise we hope to see it being a continued
success!”
In conjunction with the 1st Anniversary celebration on
October 14, newly registered members will receive a RM20.00 e-Voucher upon
registration and all existing members will enjoy an exclusive one-day 2X points
with TRIUM CARD. Shoppers can also expect to find special priced items in-store
at the three brand’s participating stores.
About
nichii
Established in 1985, nichii began as a small fashion
retail company with three boutiques located in Kuala Lumpur. In the late 90s,
the fashion brand ventured into the large-scale apparel retail business in
response to the increasing demand for high quality apparel. Today, as one of
the most talked about names in fashion, nichii aims to offer the best of fashion whether it
is urban-chic, formal work wear or casual styles. nichii’s wide range of merchandise
is now available at over 50 locations within Malaysia, Myanmar and Saudi
Arabia.
About
TRIUM
CARD
The
TRIUM
CARD synergizes the privileges and rewards across the nichii, kitschen and
dressingpaula brands. Via the TRIUM CARD, members get to enjoy a wide array of
rewards from spending in any participating nichii, kitschen and dressingpaula
stores.
Launched in August 2014, it serves as a platform to reward its members
for their continuous support to the brands. Members can access the loyalty
programme via its mobile app ‘TRIUM CARD’ which is available on the Apple App
Store and Android Google Play. For more information, you can visit http://www.triumcard.com
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