ZALORA Asia’s
Online Fashion Destination in collaboration with Naelofar Hijab, recently unveiled joint hijab collection, Naelofar for ZALORA. The
line’s launch also held in collaboration with Lifebuoy, featured a hijab
tutorial and fashion showcase which was held at Hilton Kuala Lumpur Hotel that
Monday.
Exclusive for Raya 2015, the inaugural collection is called ‘Majestic Love’ where it features an impressive selection of embellished shawls that celebrate the wonderful blend of love and regal beauty. I was glad I came that afternoon because I enjoyed Naelofar's fashion show and fortunate to be delish with delightful Raya Buffet by the Hilton KL.
The hijabs are made of soft and hard elements and features instant shawls adorned with leather floral flourishes and Swarovski crystals. There are 24 colours available, ranging from pastel hues to darker and bolder shades.
A reputable frontrunner in Malaysian hijab fashion, Naelofar Hijab has grown tremendously under the creative directorship of its founder, actress and host Noor Neelofa. This collaboration with ZALORA will allow the brand to have a stronger online presence and the potential to be exposed to a wider clientele.
“We wanted to expand our customer base and due to ZALORA’s accessibility and stellar reputation as the go to fashion destination for the style conscious, we felt that they would be the perfect partners for this venture,” says Neelofa.
“The Majestic Love Collection is all about grandeur and elegance.
We wanted it to be chic and classy, so we’ve kept the embellishments
simple. But of course, we still wanted to give it
a slight edge by using leather
for the flowers instead of the usual soft fabrics,”
explains Neelofa.
ZALORA always strives to put in the outmost effort in bringing the latest styles in Muslimah fashion to Malaysian women and Naelofar’s ‘Majestic
Love’ collection is sure to please any
hijabista out there,” says Managing Director of ZALORA Malaysia, Giulio Xiloyannis,
and adding “ now everyone can have access to
Naelofar’s boutique, they just need to reach into their pockets and access the ZALORA App through their smartphones”.
The collection comes in lieu of
ZALORA’s initiative to bring the best of Muslimah fashion
to
their valued customers. “We are
delighted to launch the new Naelofar for
ZALORA Collection.
As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene products and promoting healthy hygiene habits. This season, Lifebuoy celebrates a woman’s first hijab wearing moment, whilst advocating the importance of hygiene while wearing a hijab.
"However, swapping my usual outfit to a more modest style took a bit of adjusting. With the Malaysian
weather and my busy schedule, I realized how important it is to maintain my personal comfort and hygiene."
“When I first started donning my hijab, it was a
very special moment for me. I felt more whole
and completely comfortable in my own skin." Prompted by her own personal
transformation and her huge passion for fashion, she started Naelofar
Hijab to offer practical yet fashionable solutions to the modern Muslim women.
Noor Neelofa founded Naelofar Hijab in September 2014.
I like her Hijab collection, simply pretty with 24 colours to choose from, the colours are lovely too that comes with Swarovski cyrstal bling bling and floral flourishes.
The Naelofar
for
ZALORA Collection will be available on ZALORA.com.my starting 11th June,
offering hijabistas across Malaysia the chance to own a Naelofar
hijab during this Raya season. In fact I love her sweet and humble
demenour and character of hers, I believe she will succeed in every field that
she ventured into. She looked pretty like her mom and honestly, I love her
versatile collection I'm looking forward to get one of her collection for
myself this Raya as to give my full support to her. Bravo to her and all the
best in her future undertakings!
About ZALORA
ZALORA, Asia’s online
fashion destination, was
founded in early 2012. With presence
in Singapore, Indonesia, Malaysia, the Philippines, Thailand,
Vietnam, Hong Kong and Brunei, ZALORA’s localized sites offer an extensive
collection of over 600 top international, local brands and over 30,000 products across apparel,
shoes, accessories, and beauty categories for men and women. Offering
a thirty-day free returns policy, speedy deliveries within 2-3 working
days, free delivery over a certain spend, and multiple payment
methods including cash-on-delivery, ZALORA is the online shopping
destination with endless fashion possibilities. For more information, you
can visit www.zalora.com.my
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