This festive season is the time to reflect, unite and cherish quality time with our families. With this in mind, Asia’s no. 1 health and beauty retailer Watsons Malaysia joined forces with GSK and Hospis Malaysia to feature Quality Ramadan as part of its CSR campaign. In addition, Watsons has collaborated with Media Prima, TV3 on their crowd-pleasing Raya Ni Dah Kahwin drama series for the second time. Watsons Raya campaign does not end here as customers are encouraged to participate in the campaigns while enjoy exciting range of products featured at the Watsons Raya Mega sale this year.
As part of the Watsons
for palliative care movement, Watsons
Malaysia and GSK will donate funds to Hospis Malaysia, a charitable organisation
providing professional palliative care services for patients and families
affected by life-limiting illnesses. All services provided by Hospis Malaysia
are provided free of charge. Malaysians can support
this initiative as 10 sen will be donated to Hospis Malaysia for every Panadol or
Panaflex purchased at Watsons store.
“Watsons
Malaysia is spearheading various initiatives to help empower the community
where we live. Through this initiative we aim to support Hospis Malaysia’s
endeavor to improve palliative care services in the country. We echo Hospis
Malaysia’s mission and would like to salute the dedicated multidisciplinary
team from Hospis Malaysia for their absolute commitment to improve the quality
of life for the patients and families of those affected by life-limiting
illnesses. Hence, our CSR initiative will reward ordinary people who do
extraordinary work,” said the General Manager of Trading of Watsons Malaysia,
Caryn Loh at Raya Bersama Watsons launch
event.
In addition,
the campaign emphasises the need for individuals to spend quality time with
family. Leveraging Malaysia’s food culture, Watsons Malaysia has partnered with
renowned singer, actor, and champion of Masterchef Dato’ Fazley Yaakob to demonstrate
how families can bond together through quality food.
Watsons
Malaysia will be featuring special recipes for Hari Raya and Raya CD that will
be sold on Watsons Online Store, 10 sen will also be donated to Hospis Malaysia
when customers purchase cookies and Raya CD.
After the successful completion of the
first season of Raya Ni Mesti Kahwin
drama series last year that touched over 1.5 million viewers across Malaysia,
Watsons Malaysia will continue to be part of the story to be part of more
exciting moments with Nina and Amar as they enter their married life in the
show.
“We understand the importance of
quality time with family and friends during Raya. Similar to last year, we want
to give an experience to Malaysians to connect in this joyful Hari Raya
celebration with Watsons. Our aim is to showcase that Watsons is for the whole
family. We believe this campaign will make Hari Raya for many Malaysians a very
memorable one,” said Danny Hoh, Head of Marketing, Watsons Malaysia.
At the launch event, lead actors of Raya Ni Dah Kahwin, Nina Iskandar and
Amar Asyraf were present to share their involvement in this exciting campaign
with Watsons. In this new season, Nina’s character, Nana is Watsons Store Manager
who is juggling between works and being a wife to Amar’s character. Therefore,
expect a lot of comedy scenes that is happening in Watsons’ store.
“Last year was about getting married,
this year it will be about newlyweds face their first taste of experiencing
Ramadan and Raya together. More responsibilities, more dramas, and definitely
more relevant Watsons products!” explained Nina during the Chit-Chat session at
the programme.
In addition, Watsons will be
launching an official WeChat Account (@WatsonsMalaysia) that is dedicated to
the viewers of Raya Ni Dah Kahwin where
they can participate to win exciting prizes at the end of each episode on a
weekly basis as well as to support their favourite cast in the drama series by
voting through the WeChat platform. Lucky winners will stand a chance to meet
the casts they have voted too in Watsons Raya Open House coming August.
Apart from that, free Raya Packet
and Reward Pack will be distributed to customers when they shop at Watsons’
stores. While, Watsons Raya Mega Sales will be on full
display from 18 June – 29 July with discount up to 50% to help customer look good, feel great this Raya.
For more information
about Raya Bersama Watsons campaign, you can visit Watsons Facebook www.facebook.com/watsonsmalaysia or Watsons official website www.watsons.com.my . Don’t
forget to ‘Like’ their Facebook page and follow Watsons Malaysia official WeChat
account too!
About Watsons Malaysia
A.S. Watson Group is the largest international health & beauty retailer in Asia and Europe, with over 10,700 retail stores in 25 markets. The Group has a diverse portfolio of market leading
retail brands offering everything from health & beauty, food, electronics,
wine to perfumes.
With over 100,000 employees, the Group
is also a member of the world renowned multinational conglomerate Hutchison
Whampoa Limited, which has six core businesses - ports and related services,
property and hotels, retail, infrastructure, energy and telecommunications in
52 countries. Watsons Malaysia currently operates in more than
300 Watsons stores in the country serving more than 3 million customers per
month.
Watsons continually to set the standards in the
health, wellness and beauty market, providing personalized advice and counselling
in health, beauty and personal care on top of its market-leading product range,
making customers LOOK GOOD, FEEL GREAT every day. Since 2009, Watsons has been
the No.1 pharmacy/drugstore brand in Asia Pacific for the 6th year
running*. Watsons is the flagship health and beauty brand of
A.S. Watson Group.
*Campaign
Asia-Pacific’s “Asia's Top 1,000 Brands” Survey 2014 of over 5,000 Asian
respondents
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