Domino’s Pizza Launch Golden Chicken And #PaySameOrLess Campaign

As a company that constantly innovates to offer exciting new menus to its customers, Domino’s Pizza recently unveiled a range of its latest offerings, the Golden Chicken. Along with scrumptious pizzas, customers can now complement their orders with delicious oven-baked chicken tenders with a delicious combination of toppings, sauces and 100% mozzarella cheese.

The new range of Golden Chicken comes in four delicious varieties, the Golden Mediterranean Chicken, Golden Italiano Chicken, Golden Outback Chicken and Golden Mexican Chicken. Oven-baked to perfection and topped with lip-smacking toppings, customers will find themselves spoilt for choice with Domino’s latest product.

Customers who prefer a refreshingly sweet and tangy flavour can opt to order the Napolitana-topped Golden Mediterranean Chicken while BBQ-sauce lovers will be delighted to know that Golden Outback Chicken will appeal to their taste-buds with just the right balance of smoky, savoury flavour and a tease of spiciness.

In addition, customers who have a penchant for spicy flavours will certainly enjoy the Golden Italiano Chicken and Golden Mexican Chicken. The Golden Italiano Chicken, topped with Pesto sauce offers a delicious well-rounded, mildly spicy and buttery flavour that will surely leave you desiring for more. On the other hand, the Golden Mexican Chicken will appeal to salsa-lovers as it is topped with salsa sauce, pineapple, and offers just the right balance of sweet and spicy, with a dash of chilli flakes.

Shamsul Amree, General Manager, Operations, Domino’s Pizza Malaysia and Singapore said, “We are launching Golden Chicken together with our latest offer of #PaySameOrLess. As a company that truly cares for our customers, this campaign is a way of reassuring our customers that they will be paying the same, or even less. This is all the more relevant given customers are more thrifty and cautious with the rise in living costs, especially with the upcoming GST implementation.”

Shamsul elaborated, “To emphasise our transparency, customers are welcome to view our Price Checker which compares prices before and after the #PaySameOrLess campaign. The new prices will show the nett amount inclusive of tax. Before April 1, customers pay government tax while after April 1, customers will pay GST. The amount inclusive of tax is the same or lower than what you paid before. Thus, what you see is what you pay. What’s more, this offer began on March 16 and is our way of offering savings even prior to April 1, when GST takes into effect.”

“We are very excited about our latest product the Golden Chicken, and we are certain that our customers will enjoy it. I strongly believe that with this latest product, together with our #PaySameOrLess Campaign, customers will continue to enjoy great taste and great value from Domino’s Pizza. Even with great savings, customers can continue to expect quality products and services as Domino’s Pizza will not compromise on the quality and taste of our products,” added Shamsul.

Golden Chicken is priced at an introductory price of RM10.50, and this price is valid for a limited time only. Known for its value-for-money meal sets, Domino’s also offers Golden Chicken where with every purchase of 2 Pizza Deals, customers can enjoy Golden Chicken at 50% off, offering customers savings of up to RM22.85. This offer is available for deliveries, take-away and dine-in at all outlets.

All orders can be made seven days in advance with a variety of payment options available from cash, Domino’s debit and also credit cards. On top of that, ordering from Domino’s is also made easy via many different platforms including online orders, phone orders, and over-the-counter orders. Learn more about Domino’s Pizza Malaysia, Golden Chicken and the #PaySameOrLess Campaign at http://www.dominos.com.my/ today.

About Domino’s Pizza

Globally, Domino’s Pizza, Inc. operates a network of over 10,000 owned and franchised stores throughout the U.S. and international markets. Domino’s is the world’s leading pizza delivery company committed to leading the industry in product quality and operational excellence.

Domino’s Pizza Malaysia is the award winner of the 2009, 2010, 2011 & 2012 Gold Franny Award, a distinguished Achievement Award of the International Franchise Association at the Worldwide Rally Las Vegas in May. Domino’s Pizza Malaysia and Singapore also received ‘HR Asia Best Companies to Work for in Asia 2013’ award by HR Asia. This prestigious award recognises corporations with significant levels of employee engagement and excellent workplace culture. In a show of confidence by Malaysian consumers, Domino’s Pizza won Bronze in the “Restaurant & Fast Food" category of the prestigious Putra Brand Awards 2014.

In Malaysia, Domino’s Pizza is managed by master franchise holder, Dommal Food Services Sdn Bhd. To date, there are 128 Domino’s Pizza stores in the country. Customers can call Domino’s at 1-300-888-333 or log on to its website at www.dominos.com.my to place their orders.

The unique ordering platforms offered by Domino’s Pizza, which also includes Domino’s iPhone app, provide customers with convenient ordering options. Up-to-date information on offers and promotions is also available on Domino’s Facebook page at http://www.facebook.com/DominosMY. Now customers can even track the progress of their pizzas live using Domino’s Great Pizza Service (GPS) tracker from the moment their order is placed until it reaches their door. Domino’s WeChat account: DominosMY