Following the introduction
of a pH-balanced formula last October, Malaysia’s #1 Germ Protection Brand*, Dettol,
launched its newly-improved Dettol Healthy Fresh Body Wash range today at Capri
by Fraser, Bangsar South.The New Dettol Healthy Fresh range now comes with
12-hour odour protection and longer lasting freshness. Everything looked so green and serene that morning, I felt a sense of calmness all over me.
The new launch reiterates Dettol’s understanding of consumer needs and the
importance of good personal hygiene to provide the best protection against
germs and bacteria. With Dettol’s signature anti-bacterial properties and
newly-improved formulation, Dettol’s latest new variant, Dettol Lasting Fresh
protects you from odour-causing germs for up to 12 hours.
On top, the range now comes in a brand-new transparent PET bottles packaging that not only has an eye-catching look to it, but also carries a premium quality look. Trusted by families and medical professionals for generations, Dettol Healthy Fresh Body Wash is the ideal body wash for every Malaysian family so they can be 100% sure of protection from germs and bacteria** while feeling fresh all day long.
On top, the range now comes in a brand-new transparent PET bottles packaging that not only has an eye-catching look to it, but also carries a premium quality look. Trusted by families and medical professionals for generations, Dettol Healthy Fresh Body Wash is the ideal body wash for every Malaysian family so they can be 100% sure of protection from germs and bacteria** while feeling fresh all day long.
Rakesh Kumar Singh, Marketing Manager of Dettol, RB Malaysia and Singapore, stated “Dettol as the trusted leader in disinfection
and hygiene has been at the forefront to protect the health of our consumers
since 1932. We are committed to providing bettersolutions by regularly
launching new product innovations. We are especially proud to launch the new
Dettol Lasting Fresh variant, which has been conceptualized and tested among
Malaysian consumers and is now being launched across the globe.It is a variant
which is especially relevant for Malaysians as our market survey revealed that
up to 83% of them loved the product. As a result, we believe that Dettol
Lasting Fresh Body Wash is the perfect addition to every household to enjoy
protection and freshness that lasts up to 12 hours.”
Speaking at the launch of Dettol Healthy Fresh range, Dr. Steven Chow,
Senior Consultant Dermatologist talked about the importance of personal hygiene
in a hot and humid environment like Malaysia. “Perspiring and body odour are
common issues among Malaysians. Despite what many people think, perspiration
(or sweat) is actually odourless. However, when perspiration stays on the skin’s
surface and interacts with bacteria on the body, the bacteria breaks down the perspiration
into fatty acids, which produces an unpleasant odour. Good personal hygiene,
especially with anti-bacterial body washes can help fight germs and prevent
body odour” he advised.
Also at the launch was celebrity, host and mother-of-two, Nana Mahazan. For
her, keeping her family protected is one of the most important roles as a mother
and wife. “As a family, we live a very active lifestyle and we love outdoor
activities. I really want to encourage my kids to go out there and explore,
instead of just sitting at home playing games on gadgets. So, I want to ensure
that my family is well-protected and still smell good when we are out and
about.With Dettol Healthy Fresh Body Wash, I can stop worrying about bacteria
and germs! I really love the new Dettol Lasting Fresh Body Wash, the soothing cucumber scent makes me feel like I have just stepped out of a spa."
The New improved Dettol Healthy Fresh Body Wash range is available in the
following four (4) variants. The range continues to be pH-balanced to keep the skin moisture intact;
1. Dettol Lasting
Fresh Body Wash (NEW!)
Enriched with cucumber extract, amazing scent and its unique long-lasting
fresh technology always leaves you with that just showered feeling of freshness
every time.
2. Dettol Cool Body
Wash
Cool, crisp menthol revives your senses, leaving you with a refreshingly
cool tingle after each shower.
3. Dettol Fresh Body
Wash
Scented with refreshing citrus that leaves you with the fresh feeling.
4. Dettol Re-energize
Body Wash
Dettol Healthy Fresh Body Wash is available in 250ml (RM6.90), 500ml (RM11.90),
950ml (RM17.90) and 900ml refill (RM15.25), and can be found in all retail
stores nationwide and is suitable for use by the entire family. True, I have been using Dettol Fresh Body Wash for many years already to keep my skin moisturised, smooth and refreshingly feel good feeling all day long. Definitely one of my favourite brand in town!
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