Wednesday, August 8, 2018

Malaysia Supports Clean Water Project With Hydramemory Range

[ comfort zone ] has launched a global Corporate Social Responsibility (CSR) campaign themed “Water Changes Everything” to bring water access to communities in the world who are lacking water facilities.

The skincare brand from Italy has launched the [ comfort zone ] Hydramemory range to the global market with a project to bring clean water to families in Cambodia and has extended the global campaign to Malaysia.

Luscious Solution Sdn Bhd, the sole distributor of [ comfort zone ] in Malaysia, has collaborated with Hopes Malaysia Welfare Association to contribute 5% of the [ comfort zone ] Hydramemory range sales, to fund water project in Kampung Takulung, Sabah.

This CSR effort has made it possible for 91% Dusun Kadazan community in Kampung Takulung with 514 villagers and 44 families, to have accessibility to clean water. The funds have contributed to the construction of 3.5 kilometers of water piping system and 4 units of water tanks providing 400 gallons of water to the community.

Samuel Cheang, Marketing Director of Luscious Solution Sdn Bhd said “Water is essential for our daily needs and it is vital for the correct functioning of our skin, body and health. There are 700 million people in the world who still have no access to clean water, resulting in huge economic and social consequences.”

Samuel Cheang added, We are honoured to be representing [ comfort zone ] in Malaysia, as the brand is not only practising ethical beauty from product development, ingredient sourcing to production and packaging; the parent company, Davines Group also contributes to United Nations Sustainable Development Goals.  We have extended this with a vision that the beauty industry can do a part in inspiring people to take care of their surroundings, beginning with themselves, and promoting a more livable and sustainable world.”

Water is essential to mankind. It is also a vital ingredient for skin care. The  [ comfort zone ] Hydramemory Mask fosters an intensive hydration with optimal distribution of water throughout the skin layers, revitalising and strengthening the skin barrier function. Hydramemory range is developed by [ comfort zone ] following the brand’s ethos of Skin, Science and Soul.
About [ comfort zone ] Hydramemory Mask

[comfort zone ] Hydramemory Mask is formulated by 97% natural origin ingredients which include active ingredients such as macro hyaluronic acid & fair-trade moringa oil. It is a refreshing gel leave-on mask with intense hydrating power. 3 minutes are more than enough to give an instant glow to the skin whilst provide an instant moisturized, smooth & soft skin.

About The Davines Group
The [ comfort zone ] brand was conceived and launched in 1996 as the skincare division of the Davines Group, which was founded in Parma, Italy, in 1983 by the Bollati family. The foundation of the brand sits soundly upon the scientific background of Dr. Davide Bollati, who has always valued extensive research and utilization of nature’s most efficacious ingredients in the development of [ comfort zone ] proprietary formulations.

Reforestation projects initiated by the company have the effect of offsetting the environmental impact related to the production of [ comfort zone ] products and packaging. The company’s Carta Etica manifesto, composed in 2006 with contributions from all employees of The Davines Group, outlines the values promoted by the company in order to foster a benevolent and collaborative professional environment. The project was inspired in part by the concept of beauty found within an ancient philosophy that unmistakably likens “beautiful” with “good”.

The Davines Group has branches in New York, Paris, London, Mexico City, Netherlands, Germany and Belgium. Total turnover is now 70M Euros. The brand had recognitions in haircare (Davines) and skin care [ comfort zone ].

About [ comfort zone ]
Founded in 1996, [ comfort zone ] is the professional cosmetic brand of the Davines Group S.p.A., with headquarters in Parma, and owned by the Bollati family. The group is now a B Corporation, a business that has a positive impact on people and the environment, as well as being an international company with a presence in over 90 countries, employing a multicultural staff of different nationalities. The company’s products are distributed in five continents and have several branches in Europe and in the United States.

Started as a research laboratory and production site of cutting-edge formulations for third parties, the business has developed into a multi-award-winning company that is renowned around the world. The evolution of [ comfort zone ] is guided by the Chairman, Dr. Davide Bollati. His vision - combining sustainability, refinement and a strong scientific background as a pharmacist and cosmetic chemist - is the motivation behind the constant pursuit of excellence.

Product development takes place within the company's labs and is monitored by a Scientific Committee of physicians and researchers, whose contributions shape the scientific and cutting-edge approach. In [ comfort zone ] products, each ingredient is deliberately selected through a "conscious-based" formulation philosophy that favours the best ingredients of natural origin – constituting up to 98% of the products - to guarantee the highest effectiveness, safety and sensoriality. 
[ comfort zone ] products, made in Italy with electricity from renewable sources, are free of parabens and mineral oils, and silicones have been replaced with natural oils and butters. The entirely-recyclable packaging has been designed to minimise the environmental impact, reducing the use of raw materials and superfluous elements.
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Luscious Solution Sdn Bhd is established in 2008, initially carrying the name Firstwide Concept and started the distribution of Ingrid Millet, a caviar-based cosmetic brand. In 2013, Firstwide Concept was rebranded as Luscious Solution and ventured into hair and scalp therapy. It started the distribution of Nubea, an Italian haircare product specializing in essential oils for its scalp therapy. In 2014, Luscious Solution distributed Naturys, a 100% certified organic, leading organic skin care brand from Italy, manufactured by Bema Cosmetici Research Laboratory. Besides that, [ comfort zone ] brand had also been distributed during the same year. [ comfort zone ] is a high quality, highly effective Italian skincare with diverse range of products and treatment offerings. Most of the brands had since garnered rave reviews in local print and online media. Luscious Solution is part of the Cheerful Marketing Group.