Wednesday, June 21, 2017

Fenghuang Ancient City, Hunan China

Avon True Color Perfectly Matte Lipstick Launch 2017

Madly in love with its latest Matte Lipstick Launch held
grandly at Le' Meridien Hotel Kuala Lumpur, Malaysia. I
was glad I came for the fabulous launch and tried out their
latest lipstick launch of the year.  

Avon's range of quality and lovely makeup on parade.
They also presented us the media members a full set of
Avon's True Color Makeup and its latest sexy lipsticks.

Avon True Color Perfectly Matte Lipsticks is professional's preferred luxury brands with
12 shades for you to pick and choose, be it for day or night glamorous makeover of the day.
4 Avon Lipsticks are sold in every 1 second worldwide. No doubt about it as every time I wear Avon's lipstick
with either a gloss over it, matte or gold ones, there must be beauty aficionados who would asked me and I
proudly answered it's Avon including my mom. Check out Avon at for more infos or updates!  

Mamonde Malaysia Expnads Market Presence Through Online Partnership With 11Street

Mamonde Malaysia, a cosmetic brand under Amorepacific Malaysia has expanded its market presence online through a partnership with 11street (, one of Malaysia’s largest online marketplaces.

With the launch of Mamonde on 11street, shoppers are spoilt for choice with 57 Mamonde skincare, makeup and optional care items that are available for online purchase. Apart from that, shoppers can expect to see some exclusive online items which are only available online such as Rose Water Toner 500ml, AC Balance Spot Serum 15ml, AC Balance Spot Patch (12 patches) and the Colour Tone Up Base 30ml (01-Green & 02-Purple).

In conjunction with the official launch of Mamonde on 11street, Mamonde Malaysia is offering special online deals in June. Among deals in June include Basic Skincare Set at RM49 (savings 49%), First Energy Serum Set at RM119 (savings 20%), Highlight Lip Tint Set at RM50 (Gifts with Purchase), Mascara (Volume) Set at RM59 (Gifts with Purchase), Complimentary Cushion Case with every purchase of Cover Powder Cushion No.21 or No.23 (Gifts with Purchase). Great deals will continue in the second half of 2017 with an exclusive Mamonde makeup workshop for 11street customers.

On top of its 5 beauty counters in AEON 1 Utama and AEON Mid Valley in the Klang Valley, AEON Bukit Indah and AEON Tebrau City in Johor and AEON Queensbay Mall in Penang now, Mamonde Malaysia launched the sale of its products on 11street for the convenience of customers who prefer online shopping. With the expansion of Mamonde Malaysia’s sales channel that covers online sales, the brand expects its sales to increase by 50% in the next 6 months.

“Mamonde Malaysia currently has limited number of counters nationwide and we see the opportunity of reaching out to more customers through online presence. Apart from that, I think there is a need to cater to shoppers who prefer online shopping,” said Celine Diong, Brand General Manager of Mamonde Malaysia.

“Based on our recent campaign, we find that Korean products are one of the most shopped products on our platform. With health and beauty products being one of the most popular online shopping items, we are delighted to partner with Mamonde Malaysia, a South Korean beauty care brand inspired by flowers. This partnership reflects our commitment to extend our product offerings while giving our shoppers confidence in purchasing authentic products from international brands," said Bruce Lim, Vice President of Merchandising, 11street.

Shoppers on 11street are advised to look out for deals by Mamonde Malaysia to enjoy not only the convenience of online shopping but also value purchases, quality assurance, exclusive gifts and workshop opportunities. Be sure to look for products listed under Mamonde Malaysia (with the logo below to ensure authenticity) when ordering your Mamonde products.

Mamonde is the first cosmetic brand of its kind that uses only flowers as its key ingredient coupled with other natural ingredients in its formulation. AmorePacific has invested a great deal in R&D to ensure the efficacy of Mamonde products and that these products are gentle on the skin just like the characteristics of a flower.

The 5 Key Flowers of MAMONDE
1. Honeysuckle (Revitalizing)

The Honeysuckle has amazing vitalizing properties that maintain skin health. The Honeysuckle is an absorbent plant with the ability to absorb nutrients from barren soil to effectively deliver nutrients to vital parts of the plant.
2. Hibiscus (Moisturizing)

The Hibiscus contains natural hydrators that offers flawless hydration.
3. Narcissus (Hydration)

Narcissus offers soothing effect and therefore benefits tired skin.
4. Lotus Flower (Cleansing)

The Lotus Flower has the ability to cleanse while providing anti-oxidant protection.
5. Camellia (Anti-Aging)

The Camellia contains therapeutic properties that help to protect the skin from free radical damage and helps to reduce the signs of aging for youthful-looking skin. Apart from its country of origin South Korea, Mamonde has also been launched in U.S, China, Thailand and Malaysia.

About Mamonde
Mamonde is a brand that inspires feminine beauty with flowers. It brings women’s beauty into a bloom by instilling the wisdom of nature found in the flowers’ vitality into their products. Inspired by flowers, Mamonde devotes to deliver the zenith of flower energy to bloom the beauty inside you. Mamonde aspires to provide skincare solutions for every woman so that they may radiate in blossoming beauty.

About 11street (
11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Indonesia, known as n11 and elevenia, respectively. For more information, you can visit

Thursday, June 15, 2017

The New Swiss line Cell Shock Eye Zone Lifting Complex II & Swiss line Cell Shock Face Lifting Complex II


Swiss line Cell Shock products have stood the test of time to become cosmetic classics over two decades. Two of Swiss line’s best-loved classics are now fortified to fight urban stress. They offer the best mix of active ingredients in innovative forms to tackle the physical manifestations of aging skin.

Swiss line has been “reversing time since 1989”. Staying ahead of the market, Swiss line has been working on the concept of combining antipollution with the classic Cell Shock products. Now, re-invented, the Swiss line Cell Shock Face Lifting Complex II and the Cell Shock Eye Zone Lifting Complex II are revealed.

Living in the  21st century, we are swooned by the digital revolution, and confronted by climatic change while Millennials come of age, along with urbanization. According to the World Health Organization, 54% of today’s global population is urbanized (compared to just 34% in 1960). By 2050, two-thirds of the world will be living in cities. The most urban environments are found in the East and therefore it is no surprise that skincare trend is evolving in Asia towards tackling urban stress.

Urban skin is attacked daily by gas pollution such as sulphur dioxide, nitrogen dioxide and carbon dioxide. These cytotoxic gases generate free radicals that damage cellular membranes. While micro-particles created during the combustion of oil and fuel, as well as home and industrial dust cause skin dullness, dryness, fine lines and over-pigmentation, leading over time to a loss of tone and firmness.

Cell Shock has improved its “best” Lifting formulas for the face and the eye by taking them to the next frontier. While retaining their original actives, these formulas now incorporate botanical biotech ingredients to provide effective shielding from pollution and environmental toxicity.

Swiss line Urban Detox Complex
The complex for the 21st century developed by Swiss line for skin stress defence contains Moringa seeds from the exotic tree that grows in tropical and sub-tropical areas. Locals have crushed its seeds for centuries to release their remarkable capacity to purify water. Scientific research has identified that a micro-protein present in the seeds is responsible for this purifying competence and, once isolated for cosmetic use, grants an entirely original ability to protecting skin against particle pollution. This new ingredient facilitates the removal of asphyxiating micro-particles from the environment. This means that particles landing on the skin, no longer “glue” to the surface, making them easily removable during traditional facial cleansing routines. The newfound ingredient becomes a shield from environmental pollution for the skin.

The complex also contains Nasturtium stem extract that mimics in skin how the plant metabolizes protein to seal plant wounds and generate plant tissue regeneration, while supplying oxygen to the skin to aid tissue recovery. The newly engineered Urban Detox Complex is now combined with Swiss line’s classic formula renowned for its high concentration of plant boosters offering tightening and restructuring properties, leaving no stone unturned in the quest for youthful looking skin.

Swiss line’s signature skin-revitalizing ingredient Cellactel 2 Complex, repairs essential skin functions, lifts and regenerates the skin. White Unispheres is a new generation of concoction that releases vitamin E upon contact with the skin. Polylift® and Raffermine® are botanical tensors (polymerized sweet almond oil and proteins) that form an elastic film on the surface of the skin to improve micro-relief and reduce fine lines and wrinkles. Blended together with soybean membranes and hyaluronic acid, they impact in a very noticeable lifting effect with the Hydrolyzed Lupine Protein synthesizing protein and preventing dehydration.

Skincare Products for Today’s Era
Re-invented while not compromising on its original efficacy which Swiss Cell Shock is renowned for, the Swiss line Cell Shock Face Lifting Complex II provides a noticeable “face lift” within minutes, visibly reducing wrinkles to leave the skin looking younger and feeling more toned. True, after 3 weeks of pampering it on my face religiously and faithfully to my Swiss favourite brand of skincare, I couldn't see the stubborn laughing lines or the wrinkles of my forehead between the eyebrows anymore. One of the most powerful anti-aging serum I had ever used in my life and I cannot live without it now. Haha...It's the latest magic potion I swear I must have in my 40's now to keep my skin beautiful and youthful for many years to come. 

After deep cleansing my face thoroughly, I apply toner and pampered only one pump of this miraculous Swiss line Cell Shock Face Lifting Complex II all over my face and neck thoroughly. The crystal-clear gel may look very rich at 1st but after massaging it gently on my aging skin, it actually absorbed into my skin real easily and I can feel that my skin is moisturised instantly. My skin also looked radiantly healthy, not only on the surface of my skin but from deep inside real fantastically. And I didn't even consume any health beauty drink at all in the past 3 weeks(out of stocks). How amazing and convenient it is for me as I only need a magical potion to keep the wrinkles far, far away from me. Thanks to Swiss line for this wonderful skincare review of my life, I really appreciates that they remember me vividly & I'm very honoured indeed.

The Swiss line Cell Shock Face Lifting Complex II is retailed at RM698 in a 30ml glass bottle which is totally worthy for its superb value of its perfect end result to maintain healthy beautiful, youthful skin. The Swiss line products are available at over 50 Cheerful Beautique member beauty salons nationwide in Malaysia including Energy Day Spa at Great Eastern Mall (Ampang). For the full list of Beautique member locations, check out

The Swiss line Cell Shock Eye Zone Lifting Complex II retains its refreshing moisture-retaining and tissue tightening properties, now fortified with the Urban Detox Complex. The eye zone is immediately lifted and its tone is increased over time, diminishing the appearance of wrinkles. The ideal intervention for intensive lifting and repairing creates a mini “eye lift” effect. The Swiss line Cell Shock Eye Zone Lifting Complex II is retailed at RM438 in a 15ml glass bottle, 

About Cell Shock
Swiss line’s Cell Shock range of paramedical skincare products is acclaimed for its anti-aging efficacy and clinical heritage.

The star ingredient of Cell Shock range is the Cellactel 2 Complex. This Swiss line’s exclusive ingredient is a breakthrough in medical science and is considered as one of the most effective natural skin regenerators and anti-aging ingredient.

Swiss line of Dermalab S.A. based in Zurich, Switzerland works with the most reputable Swiss clinics and laboratories to produce a serious, "problem-solution" line for the discerning woman who expects concrete results. It has launched an extensive collection of CELL SHOCK products, each with a specific de-aging action.

“The difference between Cell Shock and other anti-aging skin treatments is the fact that our products contain more active ingredients than most competitive products,” says Prince MichaĆ«l Massalsky, founder and CEO of Swiss Line by Dermalab.

About Swiss line
Swiss line, a revolutionary, anti-aging Swiss skincare brand with both a consumer and professional range, combines a proud heritage in the field of cellular therapy, a paramedical approach to beauty and a penchant for innovation. Behind the Swiss line name lies a heritage of the highest standards in cosmetic treatment.

Swiss line has established its global anti-aging science and product strength in the market with star lines of products such as the CELL SHOCK range; the CELL SHOCK WHITE range; the FORCE VITALE range; the WATER SHOCK range and the AGELESS PURITY range.

Swiss line is founded by Prince Michael Massalsky in Switzerland more than 25 years ago. Extensive, ongoing research involving top Swiss skincare specialists leads to the advanced formulas based on botanical ingredients. Rigorous product development and formulation techniques guarantee that only those products delivering remarkable immediate and medium-term results carry the Swiss line name.

All Swiss line by Dermalab products are developed and manufactured in Switzerland in accordance with the highest Swiss quality standards. All treatment products are dermatologically and safety tested non comedogenic (do not block pores or cause acne) and screened for potential sensitizers and irritants. For more information on Swiss line,check out

About Cheerful Beauteepro
Cheerful Beauteepro was established in 1983 as the marketing division for the Cheerful Group trading company supplying cosmetic products and beauty equipment. Operations in Malaysia first started in Kuala Lumpur in 1988. Within a year, business flourished and another branch in Singapore was established. Today, Cheerful Beauteepro has a partnership of more than 300 Beautique Members (Beauty Centres) nationwide with expansion plans in the future. Cheerful Beauteepro is the sole distributor of Swiss line products in Malaysia. The company has also established a successful marketing and distribution line for Carole Franck, Dr. Rimpler and Isabelle Lancray beauty products.

Monday, June 5, 2017

DR.WU Introduces NEW Daily Renewal Serum With Mandelic Acid 18%

The new Daily Renewal Serum with Mandelic Acid together with DR.WU’s top selling Intensive Renewal Serum with Mandelic Acid 18% is designed to gently renew skin on a daily basis to combat dullness, uneven skin tones and accumulation of dead skin cells which results in thickened skin that makes it unable to absorb skincare nutrients among other problems. Radiant clear skin that is smooth and soft to the touch is now attainable with the evolution of DR.WU’s award winning serum with Mandelic Acid for skin rejuvenation.

A key ingredient to DR.WU’s skin renewal serums, Mandelic Acid is extracted from bitter almonds is a mild and multi-functional alpha-hydroxy acid (AHA) with high molecular weight. It can brighten skin tones, improve fine lines and wrinkles, decongest pores, gently boost skin metabolic cycles, and eliminate dead skin cells to achieve skin renewal effects, while gently exfoliating the surface deposits of old and dead skin cells to enhance the rapid renewal of epidermis. It's important to renew our dry, dull skin with Renewal Serum from time to time due to dead skin cells that stayed on the surface of our skin just like doing detox for our bodies. I would recommend to do it every 3 months once for crystal clear, healthy radiant skin.

The launch also marked the DR.WU partnership with Watsons Malaysia where the range of products are sold at selected stores and Watsons online. Present at the event was Watsons Malaysia’s General Manager and Country Head, Caryn Loh, who shared insights on the evolving skincare trends in Malaysia. 

Despite the influx of acid-based skincare products saturating the market, continual research proves that mild Mandelic Acid, with its high lipophilic properties and low potential for irritation, remains the best choice for skin renewal treatments at home. 

Speaking at the launch event, Sam Wong the General Manager of Vast Diversified Sdn Bhd, the exclusive distributor of DR.WU in Malaysia, said, “Created for Asian skin needs by one of Asia’s leading dermatologists, it is without doubt that DR.WU products are of uncompromising quality and suitable for even the most sensitive skin.

Designed for dry, sensitive skin the new Daily Renewal Serum with Mandelic Acid 15ml (RM109) features the breakthrough “Three Acids in Golden Ratio” is a gentle formula combining Three Acids in the perfect 5:2:1 Golden Ratio of Mandelic Acid, Salicylic Acid and Pyruvic Acid to penetrate deeper and faster for immediate skin regeneration. This breakthrough mild formula targets all epidermal layers with precision to eliminate skin troubles in one simple step, effectively eliminating acne, blackheads, enlarged pores and rough dullness to restore flawless and smooth skin. 

The new serum joins the brand’s top-seller, the highly concentrated Intensive Renewal Serum with Mandelic Acid 18% 15ml (RM149) which is suitable for normal, combination or oily skin, to cleanse and purify pores and thoroughly eliminate blackheads. This intensive renewal serum contains 18% Mandelic Acid to penetrate the deepest layers of skin, to effectively activate five major skin renewal affects – cell metabolism, pore cleansing, blackhead removal, whitening & brightening, anti-wrinkle lifting & tightening.

The skin renewal serums complement the DR.WU range of skincare products. The comprehensive offering by Taiwan’s NO.1 clinical skincare brand includes Hyalucomplex Hydrating System for dehydrated and sensitive skin; Mandelik Renewal System for rough and sensitive skin; Vitamin C+ Whitening System for dull and sensitive skin; Ageversal Repairing System for damaged and aged skin; and Acnecure Anti-Acne System for oily and acne prone skin. Completing the DR.WU skincare systems are the Mineral Make- up and capsule mask series.

Founded by the renowned dermatologist Dr. Ying-Chin Wu and his son Eric Wu, the strength of the DR.WU brand lies in the founder’s 40 years of clinical experience and extensive research on the Asian skin structure. The result – a technologically-advanced skincare line of high potency products based on doctor’s prescription that one can conveniently apply in the comfort of home. 

The brand founder who is also known as “The Father of Cosmetic Medicine” shared a few valuable tips during his recent visit to Kuala Lumpur in conjunction with the introduction of the innovative serum. “To attain a clear and flawless complexion, basic cleansing is necessary followed by a gentle renewal skincare that can remove dead and old cells while improving cell metabolism. Otherwise the accumulation of old and dead skin cells will make skin look dull, while causing acne and blackheads form. Also the thickened layer of old and dead skin cells will not allow skin to effectively absorb any skincare products you apply, no matter how much you apply or how good they are,” said Dr. Ying-Chin Wu.

Debunking the common misconception that only dry skin requires hydration and not oily skin, Dr. Wu clarified, “With much of the human body made up of water, dehydration of the skin or body will cause problems. Therefore hydration is the fundamental of healthy skin and is a very important concept regardless of skin type. In the case where oily skin is caused by the imbalance of oil and moisture where externally skin is oily but dry inside, hydration through the use of moisturiser is still needed.” 

Every 2 days once after deep cleansing my face, I apply toner and gently apply it all over my face and neck esp. on my devilish scars for a change of new baby born skin. You'll love the end result at the end of the day just like I did. In fact, I have seen the obvious improvements not only for me but for other beauty aficionados as well. I had tried both the old and this new formula of the 'Renewal Serum With Mandelic Acid 18%' recently, I can assured you that it worked like a miracle esp. it helped to lighten those stubborn pimple scars that have been haunting me crazily, affecting my perfect beauty journey like a beauty magic show. I may not like the acidic smell of this serum but it's effective enough to diminish those devil scars. It's a heaven-sent angel serum with deep hydration power for me and it's gentle, safe to use even for my occasional sensitive skin. For more information about DR. WU, check out