Friday, August 11, 2017

The Key To Radiant Skin With Clinelle Whitenup

Today marks a new milestone for Clinelle with the launch of its new improved Clinelle Whitenup Brightening range. Clinelle is honored to invite award-winning and international icon Ella Chen, who is Clinelle brand ambassador more than 3 years to officiate the launch along with distinguished VIPs, media & guests.

Ella Chen is profoundly excited to make her first official public appearance in Malaysia since she has given birth. Speaking about the brand, Ella Chen said, “I absolutely love the newly formulated Clinelle Whitenup Brightening range. The products protect my skin from day and night, regardless of being indoor or outdoor. I am amazed by the visible results after just a few days usage, my skin looks glowing, brighter and spotless. I strongly recommend Clinelle skincare as the brand is devoted to deliver good skincare infused with skin-friendly natural ingredients yet effective. At the same time, it excludes potential harmful ingredients with its 7 No’s philosophy. Our skin is our canvas. Nothing makes a woman more beautiful than the confidence that comes from having spotless, brighter and fairer skin. The ideal skin of very woman’s dream!”.

Sunlight is the main source of UV rays causing pre-mature aging to our skin like dark spots, pigmentation, uneven skin tone and dull skin. According to a study published in the Journal of the American Academy of Dermatology, electronic devices are also capable to emit UV rays too. Electronic gadgets emit low UV rays which will cause cumulative damage to our skin over time.  In a nutshell, our skin is continuously exposed to UV rays regardless, we stay indoor or outdoor.

Clinelle incorporate innovative approach to create technology-inspired beauty and esthetics solutions, featuring Advanced Anti-Photoaging Technology with 10X more White Protect and 3x increase in Lightening Power. The breakthrough technology empowered with 3 key ingredients work synergistically and effectively to penetrate into the deepest skin layers to deliver fast, targeted and unprecedented brightening effect. Skin is beautifully transformed into unparalleled radiant, white after 2 days!

Clinelle is unveiling its remarkable formulations bottled in a total of 6 SKUs ranging from: WHITENUP BRIGHTENING Cleanser, WHITENUP BRIGHTENING Toner, WHITENUP BRIGHTENING Serum, WHITENUP BRIGHTENING Day Cream SPF20, WHITENUP BRIGHTENING Spot Corrector Essence and last but not least, WHITENUP BRIGHTENING Night Cream.

 “I never knew that electronic gadgets like mobile phone, iPad or TV are capable to release harmful UV rays to damage our skin by causing pre-mature aging. It’s inevitable to avoid the use of electronic gadgets because it has become necessary part of our lives. Unknowingly, all this while my skin is susceptible to UV damage but fortunately, Clinelle has introduced the perfect solution to address this concern. The new Clinelle WhitenUp Brightening Night Cream contains Great Mullein Flower with Advanced Anti-Photoaging Technology  to provide high protection against UV damage and also continuously absorb harmful UV radicals to transform into light that glows from skin within. I use the cream every night and awake to beautiful glowing skin. Clinelle WhitenUp Brightening Night Cream is definitely my favorite product, my skin savior! Now, I can use my mobile phone whenever I want to with a peace of mind”.

The launch received positive sentiments from public and massive shopping rush for Clinelle Whitenup Brightening range.  Aside from AEON Bukit Tinggi, Ella Chen also made her guest appearance at the following AEON Bukit Indah, Johor on the same day at 8pm. 

Clinelle Whitenup Brightening series is available at AEON Wellness / Supermarket, Caring, Guardian, Watsons & selected independent pharmacies nationwide. Join our Facebook page – Clinelle or Clinelle website at to keep abreast of Clinelle’s latest news and events.

In keeping with Clinelle’s brand promise, Clinelle Whitenup range has been proven to be safe and contains No Paraben.  Therefore, it is suitable for all skin types including sensitive skin. All Clinelle products are dermatologically tested for its tolerance and also formulated with 7 Secrets to Happy Skin which altogether excludes potential harmful ingredients: No artificial colouring, No artificial fragrances, No lanolin, No mineral oil, No SD-alcohol, No comedogenic ingredients and No paraben. Fundamentally, all Clinelle products work effectively to free skin from rapid environmental aggressions with RX3 Action, to Repair, Refine and Reshield skin for optimized skin health and clearly visible and long-term results. Clinelle Whitenup Brightening range is formulated and manufactured from USA.

About Esthetics International Group Berhad (EIG)
Clinelle skincare is distributed by EIG Pharma Asia Sdn. Bhd., the global partner of Esthetics International Group Berhad (EIG). Listed on the Main Board of Bursa Malaysia Securities Berhad since March 2004, EIG is one of the market leaders in the beauty and wellness industry in ASEAN, Hong Kong with over 33 years' experience in the industry. The Group has regional offices in Singapore, Hong Kong, Indonesia and Thailand with the headquarters located in Selangor, Malaysia.

The group’s strengths lie in its exceptional market reputation, a wide range of quality products, excellence in education and training, an extensive network distribution and a loyal customer base.

The New Water Lip Tone Up CC With A Formula That Colour, Corrects & Provides Intense Hydration

Introducing the Water Lip Tone Up CC – a lipbalm that color corrects your lip colour while it nourishes and moisturizes your lips for an intense and long-lasting moisturization. The Water Lip Tone Up CC comes in a unique formulation that has been created with three colour correcting functions. Its light texture that managed to gloss my dry lip to healthy moist lip naturally. It correct, concealing lines with colour with light colour and SPF 20PA++ protection.

CC, or color correcting concept are multi-purpose products that correct color using light-diffusing particles to give the skin a healthy look. With the invention of the Water Lip Tone Up CC, you can now enjoy the benefits of the colour-correcting function in your lip balm too! Apart from that, it also revives dull lips, enhances and restores lip colour as well as brightens the lips. Its formula is further enhanced with 3D PEARL to vividly enhance your natural lip colour, thereby improving one’s overall appearance.

The formula combines powerful nourishing ingredients such as Vitamin C derivative, Vitamin E and Vitamin E derivative to keep lips feeling soft and hydrated. It also contains Olive Oil and Jojoba Oil that nourish the lips.

Made in Japan, the Water Lip Tone Up CC comes in 2 variants namely Pure Red and Rose Pink. Its formula is fragrance free and contains SPF 20 PA++ to protect lips against UVA and UVB rays. The Water Lip Tone Up CC is priced at RM16.90 and it is available at all leading pharmacies and major supermarket outlets.

About The Mentholatum Company
The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scothland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan.

Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.

Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.

Brands under Mentholatum: LipIce, Oxy, Hada Labo, Selsun, Sunplay, Rohto C Cube, Deep Heating Rub.

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SF Coffee ‘Spills The Bean’ On Its New Look

Having served Top-of-the-Crop coffees for almost two decades SF Coffee, or San Francisco Coffee as most of us know it, has served up a freshly brewed look for its outlets that combines cool ambiance with décor that has been perked up with works by home-grown artists.   

“The rebranding of SF Coffee presents a new yet familiar name and logo that encompasses the whole corporate identity of the brand, with one of the most visible aspects being the different interior design concepts of each outlet as well as improvements of the overall ambience for the enjoyment of our customers,” said Envictus International Chairman Dato’ Jaya J.B Tan.

The new outlets are designed to act as mood modulators for customers once they step in by satisfying the five senses and creating a pleasing experience.  “Our outlets now feature a fresh look and cozy ambiance for our consumers to enjoy our great coffee, which is the one thing that remains consistent. We will never compromise on the quality of coffee that SF Coffee serves,“ said Ms. Koo Sue San, General Manager of SF Coffee Sdn. Bhd. at the unveiling of its new logo and concept store, located at The Envictus in Petaling Jaya.

Roughly 1,600 square feet in size, the outlet at The Envictus is decorated in cozy bold colours with wood elements although other refurbished SF Coffee outlets will carry their own identities depending on location. Every new outlet will also have a space to feature works by home-grown artists. This particular outlet features the work of DuDu de Doodle, a coffee loving artist who draws to spread positivity, loves to doodle and first began doing it in a café.

SF Coffee currently has 37 differently themed outlets, which are located throughout the Klang Valley, Selangor, Negeri Sembilan and Pahang and has started to explore the East Malaysian market with plans to have a presence there in 2018. “SF Coffee has been in Malaysia for almost two decades now and this transformation is to cater to the evolving needs of our customers, and the many reasons they enjoy our brand so that they can continue to treat themselves as we provide the freshest coffee, best service and an even more enjoyable experience,” said Koo.

“We source our beans from the best coffee farms around the world and look for the extraordinary. To deliver a SF Coffee experience, we roast our coffee locally to ensure the utmost freshness and train our baristas to personify our belief in excellence as we are very particular about the brewing process for every cup of coffee which begins from sourcing, roasting, and cupping the beans,” she added.

Wednesday, August 2, 2017

Italian Signature of Skin, Science & Soul - [comfort zone] Launches Hydramemory

Italian Signature of Skin, science, and Soul - [comfort zone] has launched the Hydramemory range of skincare products that recalls the importance of hydration for the skin in an advanced science-based conscious formula with the finest natural-origin active ingredients. 

I was glad I made it to the early morning beauty event to get myself updated with their insightful, wonderful beauty updates from Italy. Somewhere, somehow made me missed my Italy holiday pulak, haha. In fact, I have started using the cooling eye gel that's hydrating & soothing my eyes before I sleep. Feels so pampering, no oil seed forming (I dare not use any eye cream/eye products due to this reason) and hoping to prevent any aging signs from happening for my age in 40's now.

When it comes to healthy skin, our defender is one of the very things that make life possible - Water. The skin’s outermost layer is composed of 20% to 35% water. Together with proteins and lipids, water gives the skin its characteristics of softness, flexibility and elasticity.  Lack of water (less than 20%) causes the skin to become parched and more susceptible to the formation of wrinkles and other signs of ageing. Our skin also requires water, lipids and nutrients to act as a balanced organism of defense against assaults.

[ comfort zone ] has developed a 24-hour double hydration system for the Hydramemory range of products. The exclusive combination of natural oils and high-tech active ingredients, delivers a formula for optimal cosmetic moisturising that not only provides water, but also restructures the cutaneous barrier and distributes water inside and outside the cell evenly. Light “sorbet” textures without silicones complete the innovative mechanism of action, which delivers immediate and lasting hydration, bestowing softness, elasticity and luminosity - the visible attributes in healthy skins.

Helena Holden, [ comfort zone ] International Training and Education Manager said “Hydramemory is ideal for all skin types. The formulation can be used in a layering effect so that the level of moisture is modulated, thereby meeting different personal needs and weather conditions.”

The Active Ingredients
Natural Extracts
An exclusive blend of natural extracts delivers the mechanism of double hydration. Apple, lentil and watermelon rind are extracted as functional mo­lecules essential for the restoration of the skin’s barrier. The blend stimulates Aquaporins to facilitate the transport of water to the heart of the cell and promotes optimal diffusion of water within the different layers of the skin.
Biomimetic Fragments of Hyaluronic Acid
Biomimetic Fragments of Hyaluronic Acid replenish moisture into the dermis and epidermis layers of the skin. It also has the ability to empower the hyaluronic acid in our bodies to create effective water reserves for the skin.

Moringa Oil from Certified Fair Trade Cultivations
Moringa Oil from Certified Fair Trade Cultivations, also known as the “Miracle Tree”, is rich in omega 3, 6 and 9, Vitamin E and phytosterols. It reduces Trans Epidermal Water Loss  (TEWL) and promotes antioxidant action.

The Range
The [ comfort zone ] Hydramemory system comprises an essence, eye gel and a mask, along with a serum, cream gel and cream.

The Hydramemory Essence is a concentrated fragrance-free solution, as light as a toner but as powerful as a serum. The essence provides immediate hydrating action, inducing softness and radiance to the skin with Hydramemory’s active ingredients boosted with 11 hydrating activators in a natural base of tamarind, and the natural components of skin’s hydrating factors (NMF complex). The Hydramemory Essence retails at RM288.

The Hydramemory Eye Gel brings about relief to tired eyes and defends the eye contour against age markers. Mediterranean Apple Extract is added to reduce dark circles and puffiness. The metal applicator ensures a pleasant and functional application for a refreshing and anti-fatigue action. The Hydramemory Eye Gel retails at RM228.

The Hydramemory Mask is a leave-on gel mask. The high content of Hydramemory’s active ingredients in this mask delivers an “express” hydrating effect and brings about a profoundly quenched, revitalised and smooth skin. The “sorbet” texture of the mask allows the layering of other products. The Hydramemory Mask retails at RM218.

The Hydramemory Serum is formulated with biomimetic fragments of hyaluronic acid, macro hyaluronic acid and a blend of natural extracts, for intensive moisture. The "sorbet" texture immediately quenches skin's thirst, giving a fresh sensation and feels utlra-light on the skin making it a preference for men and women. Skin is visibly more hydrated, fresh and bright. The Hydramemory Serum retails at RM368.

The Hydramemory Cream and Cream Gel preserve the skin's water balance with a 24-hours double hydrating mechanism. The efficient action of macro hyaluronic acid, a blend of natural extracts and moringa oil from certified fair trade cultivations delivers all-day moisture, softness and smoothness to the skin. Hydramemory Cream Gel is recommended for normal and mixed skin as well as warm and humid climates, whilst Hydramemory Cream for normal to dry skins. The Hydramemory Cream Gel retails at RM298. The Hydramemory Cream retails at RM318.

Hydramemory is developed according to Comfort Zone’s rigorous product formulation policy utilizing only the finest and safest natural-origin ingredients, and the most advanced molecules and carrier systems. The principle of this approach is represented by the Comfort Zone’s SCIENCE-BASED CONSCIOUS FORMULA™ symbol, which appears on the packaging of all the products.

[ comfort zone ] is founded by Dr. Davide Bollati, who started his study on anti-aging in 1989. The pharmacist and cosmetic chemist founded [ comfort zone ] in 1996 in Italy, from his family’s cosmeceutical research laboratory and manufacturing in Parma. His mission is to promote a holistic, soulful, healthy and sustainable lifestyle, with advanced science-based conscious products, hence the tagline -  “Skin Science Soul”. SKIN is their focus, SCIENCE is their guide and SOUL is what makes their offer unique. [ comfort zone ] represents a complete system of care for the skin, body and soul.

Helena Holden, [ comfort zone ] International Training and Education Manager said “Hydramemory is ideal for all skin types. The formulation can be used in a layering effect so that the level of moisture is modulated, thereby meeting different personal needs and weather conditions.”  

The [ comfort zone ] products are available at over 20 beauty salons nationwide. For more information,you can log on to or contact Luscious Solutions at 03-2141 9928/9037 or email: view the Comfort Zone brand video, check out this link

About Comfort Zone
Founded in 1996, [ comfort zone ] is the professional cosmetic brand of the Davines Group S.p.A., with headquarters in Parma, and owned by the Bollati family. The group is now a B Corporation, a business that has a positive impact on people and the environment, as well as being an international company with a presence in over 90 countries, employing a multicultural staff of different nationalities. The company’s products are distributed in five continents and have several branches in Europe and in the United States.

Started as a research laboratory and production site of cutting-edge formulations for third parties, the business has developed into a multi-award winning company that is renowned around the world. The evolution of [ comfort zone ] is guided by the Chairman, Dr. Davide Bollati. His vision - combining sustainability, refinement and a strong scientific background as a pharmacist and cosmetic chemist - is the motivation behind the constant pursuit of excellence.

Product development takes place within the company's labs and is monitored by a Scientific Committee of physicians and researchers, whose contributions shape the scientific and cutting-edge approach. In [ comfort zone ] products, each ingredient is deliberately selected through a "conscious-based" formulation philosophy that favours the best ingredients of natural origin – constituting up to 98% of the products to guarantee the highest effectiveness, safety and sensoriality.
[ comfort zone ] products, made in Italy with electricity from renewable sources, are free of parabens and mineral oils, and silicones have been replaced with natural oils and butters. The entirely-recyclable packaging has been designed to minimise the environmental impact, reducing the use of raw materials and superfluous elements. For further information, check out

About Luscious Solution Sdn Bhd
Luscious Solution Sdn Bhd is established in 2008, initially carrying the name Firstwide Concept and started the distribution of Ingrid Millet, a caviar-based cosmetic brand. In 2013, Firstwide Concept was rebranded as Luscious Solution and ventured into hair and scalp therapy. It started the distribution of Nubea, an Italian haircare specializing in essential oils for its scalp therapy. In 2014, Luscious Solution distributed Naturys, a 100% certified organic, leading organic skin care brand from Italy, manufactured by Bema Cosmetici Research Laboratory. Besides that, [ comfort zone ] brand had also been distributed in the same year. [ comfort zone ] is a high quality, highly effective Italian skincare with diverse range of products and treatment offerings. Most of the brands had since garnered rave reviews in local print and online media. Luscious Solution is part of the Cheerful Marketing Group.

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