Wednesday, August 8, 2018

Malaysia Supports Clean Water Project With Hydramemory Range

[ comfort zone ] has launched a global Corporate Social Responsibility (CSR) campaign themed “Water Changes Everything” to bring water access to communities in the world who are lacking water facilities.

The skincare brand from Italy has launched the [ comfort zone ] Hydramemory range to the global market with a project to bring clean water to families in Cambodia and has extended the global campaign to Malaysia.

Luscious Solution Sdn Bhd, the sole distributor of [ comfort zone ] in Malaysia, has collaborated with Hopes Malaysia Welfare Association to contribute 5% of the [ comfort zone ] Hydramemory range sales, to fund water project in Kampung Takulung, Sabah.

This CSR effort has made it possible for 91% Dusun Kadazan community in Kampung Takulung with 514 villagers and 44 families, to have accessibility to clean water. The funds have contributed to the construction of 3.5 kilometers of water piping system and 4 units of water tanks providing 400 gallons of water to the community.

Samuel Cheang, Marketing Director of Luscious Solution Sdn Bhd said “Water is essential for our daily needs and it is vital for the correct functioning of our skin, body and health. There are 700 million people in the world who still have no access to clean water, resulting in huge economic and social consequences.”

Samuel Cheang added, We are honoured to be representing [ comfort zone ] in Malaysia, as the brand is not only practising ethical beauty from product development, ingredient sourcing to production and packaging; the parent company, Davines Group also contributes to United Nations Sustainable Development Goals.  We have extended this with a vision that the beauty industry can do a part in inspiring people to take care of their surroundings, beginning with themselves, and promoting a more livable and sustainable world.”

Water is essential to mankind. It is also a vital ingredient for skin care. The  [ comfort zone ] Hydramemory Mask fosters an intensive hydration with optimal distribution of water throughout the skin layers, revitalising and strengthening the skin barrier function. Hydramemory range is developed by [ comfort zone ] following the brand’s ethos of Skin, Science and Soul.
About [ comfort zone ] Hydramemory Mask

[comfort zone ] Hydramemory Mask is formulated by 97% natural origin ingredients which include active ingredients such as macro hyaluronic acid & fair-trade moringa oil. It is a refreshing gel leave-on mask with intense hydrating power. 3 minutes are more than enough to give an instant glow to the skin whilst provide an instant moisturized, smooth & soft skin.

About The Davines Group
The [ comfort zone ] brand was conceived and launched in 1996 as the skincare division of the Davines Group, which was founded in Parma, Italy, in 1983 by the Bollati family. The foundation of the brand sits soundly upon the scientific background of Dr. Davide Bollati, who has always valued extensive research and utilization of nature’s most efficacious ingredients in the development of [ comfort zone ] proprietary formulations.

Reforestation projects initiated by the company have the effect of offsetting the environmental impact related to the production of [ comfort zone ] products and packaging. The company’s Carta Etica manifesto, composed in 2006 with contributions from all employees of The Davines Group, outlines the values promoted by the company in order to foster a benevolent and collaborative professional environment. The project was inspired in part by the concept of beauty found within an ancient philosophy that unmistakably likens “beautiful” with “good”.

The Davines Group has branches in New York, Paris, London, Mexico City, Netherlands, Germany and Belgium. Total turnover is now 70M Euros. The brand had recognitions in haircare (Davines) and skin care [ comfort zone ].

About [ comfort zone ]
Founded in 1996, [ comfort zone ] is the professional cosmetic brand of the Davines Group S.p.A., with headquarters in Parma, and owned by the Bollati family. The group is now a B Corporation, a business that has a positive impact on people and the environment, as well as being an international company with a presence in over 90 countries, employing a multicultural staff of different nationalities. The company’s products are distributed in five continents and have several branches in Europe and in the United States.

Started as a research laboratory and production site of cutting-edge formulations for third parties, the business has developed into a multi-award-winning company that is renowned around the world. The evolution of [ comfort zone ] is guided by the Chairman, Dr. Davide Bollati. His vision - combining sustainability, refinement and a strong scientific background as a pharmacist and cosmetic chemist - is the motivation behind the constant pursuit of excellence.

Product development takes place within the company's labs and is monitored by a Scientific Committee of physicians and researchers, whose contributions shape the scientific and cutting-edge approach. In [ comfort zone ] products, each ingredient is deliberately selected through a "conscious-based" formulation philosophy that favours the best ingredients of natural origin – constituting up to 98% of the products - to guarantee the highest effectiveness, safety and sensoriality. 
[ comfort zone ] products, made in Italy with electricity from renewable sources, are free of parabens and mineral oils, and silicones have been replaced with natural oils and butters. The entirely-recyclable packaging has been designed to minimise the environmental impact, reducing the use of raw materials and superfluous elements.
For further information, check out

Luscious Solution Sdn Bhd is established in 2008, initially carrying the name Firstwide Concept and started the distribution of Ingrid Millet, a caviar-based cosmetic brand. In 2013, Firstwide Concept was rebranded as Luscious Solution and ventured into hair and scalp therapy. It started the distribution of Nubea, an Italian haircare product specializing in essential oils for its scalp therapy. In 2014, Luscious Solution distributed Naturys, a 100% certified organic, leading organic skin care brand from Italy, manufactured by Bema Cosmetici Research Laboratory. Besides that, [ comfort zone ] brand had also been distributed during the same year. [ comfort zone ] is a high quality, highly effective Italian skincare with diverse range of products and treatment offerings. Most of the brands had since garnered rave reviews in local print and online media. Luscious Solution is part of the Cheerful Marketing Group.

Tuesday, July 10, 2018

Korea's No.1 Natural Beauty Brand Arrives in Malaysia KLIA Airport

 innisfree, a renowned Korean beauty brand, today opened its doors at the KLIA, making it the brand’s first duty-free store in Malaysia. Heralded as the much-loved Asian natural skincare and beauty range, the KLIA innisfree store is set up by Amorepacific Global Travel Retail in partnership with Dimensi Eksklusif (M) Sdn Bhd. You can easily see it from the lobby Level 5 Departure Hall, check it out!

Congratulations, I managed to visit the lovely green innisfree beauty store on my way to take China Airlines flight for my Summer Holiday at KLIA. Thanks for the wonderful gift packed nicely in a box for me, I was feeling ecstatically happy to receive my favourite skincare that day. Nowadays, I tend to buy skincare from airport or shopping on air whenever I go travel holiday for fuss-free travel. In fact, it's my hubby Rambo Lim's idea to shop from airport rather than to pack it for my travel overseas. Haha...He bought a lot for me also most of the time.  
innisfree, which in Korean means “pure island”, pursues the philosophy of bringing healthy beauty to the body and mind with its pure ingredients sourced from the clean island of Jeju, Korea. Jeju is a volcanic island situated off the southern coast of the Korea Peninsula. It is considered as one of the most pristine locations to visit in Korea due to its fresh air, warm sunlight, healthy soil and pure water.

Amorepacific Global Travel Retail senior vice president David Park said: “innisfree is one of the fastest-growing brands in the Amorepacific Group and Korea’s number one natural beauty brand. “Apart from Singapore Changi International Airport and Hong Kong International Airport, KLIA is our latest innisfree airport store outside of Korea. We look forward to great success of the brand at this wonderful airport,” he said at the official opening of the innisfree KLIA store.
Dimensi Eksklusif Managing Director, Tan Sri Zainul Azman said: “Dimensi is a leading travel retailer of perfumes and cosmetics at KLIA.  We strive to be the best amongst the global players and constantly on the look-out for trending brands. Dimensi is delighted to partner with Amorepacific in trending top Korean brands for KLIA.  Amorepacific is the largest cosmetics company in Korea and innisfree cosmetics is a very popular brand and has many free-standing shops.”

Malaysia Airports senior general manager for commercial services Nazli Aziz said sales of perfumes and cosmetics are expected to continue to grow on the back of an increase in choices of product brands available at the KLIA and the foreseeable rise in passengers’ arrivals, especially from China.

“In the first quarter of this year, sales of products under the perfumes and cosmetics category grew by 29 per cent against the figures recorded in the corresponding period of last year,” he added, noting that innisfree’s presence at KLIA will provide travellers with the convenience of shopping for their beauty and personal grooming needs especially to loyal fans of branded products like Innisfree.

“We welcome innisfree to KLIA as we look forward to offering many more world-renowned brands to our travellers. Our strategy of collaborating with famous brands like innisfree is part of an ongoing initiative to enhance the total airport experience of travellers at our airports. “We hope all the activities and campaigns which we have undertaken and those we are planning to implement will eventually lead to the infusion of a sense of place among travellers, making KLIA an ideal and joyful place to shop,” he said.

Nazli added that innisfree and several other global brands are expected to further entice the shopping appetite of travellers in the coming weeks, more so when the ever-popular annual Malaysia Airports Shopping Campaign is scheduled to kick-off in July.

The Bond between innisfree and Jeju
The bond between innisfree and Jeju dates back to 1979 when innisfree first began to transform what was then a rocky wasteland on Jeju into the pesticide-free green tea farm we see there today. Having started out by releasing the ‘Green Tea Pure’ line in 2008 using Jeju green tea, innisfree has by far re-imagined a total of 10 Jeju ingredients as cosmetic products, such as green tea, sea mustard, volcanic scoria, tangerine peel, green soy beans, canola, camellia, Jejubija (nutmeg), Gotjawal phytoncide, and green barley.

As the #1 beauty brand in Korea* and one of the fastest-growing brands in the Amorepacific Group, innisfree caters to consumers’ ever-changing interests, thanks to a fast-paced innovation process, providing exciting new products, textures and routines as the consumer demands. innisfree makes beauty personal, with customisable offerings that strive to keep their stores engaging through immersive sensorial experiences.

innisfree offers innovative beauty solutions powered by the finest ingredients found on Korea’s pristine Jeju Island. Thanks to its volcanic origins, this fertile oasis has a unique ecosystem of powerful ingredients to nurture beautiful skin. With the wonders of nature at the heart of innisfree, they take great care to preserve and protect the environment in all that they do, practising green living and supporting causes that give back to the Earth and the community.

Customers will be invited to discover some of innisfree’s most-loved products around the world, including the Green Tea Seed Serum, Orchid Enriched Cream, Super Volcanic Clay Mousse Mask and My Real Squeeze Masks.

*Total Cosmetic, Korean Female aged 15-65, Last 2 years(MATQ4/15~16), Kantarworldpanel Korea.

About innisfree new Green Tea line
innisfree Green Tea line is a series of moisturizing products formulated with 100% green tea water extracted from its signature ingredient, organic Jeju green tea. It is one of innisfree’s best skincare lines that has been loved for a long time by customers around the world.

2018 Renewed Green Tea Line shows new world of moisture by having green tea variety 'Beauty Green Tea' as an ingredient which was created after long research. ‘Beauty Green Tea’ is beauty-specialized ingredient containing rich amino acids compared to the previous green tea boasting outstanding moisturizing ability. It is only cultivated in Jeju Island being innisfree's distinct green tea variety. Harvested Beauty Green Tea undergoes two times of extraction by 'Double Squeeze Method' to obtain the maximum amount of active ingredients. It is recreated to Fresh Green Tea Water 2.0™ which is 3.5 times more enriched than the original with 16 kinds of amino acids.

innisfree's best seller item 'Green Tea Seed Serum' which was sold over 10 million since its first launch, contains 100% of green tea water 2.0™ extracted from Beauty Green Tea. With upgraded ingredient, it fills skin with moisture and keeps skin hydrated for a long time.

Wednesday, June 27, 2018

ID.AZ Dermastic Clay Masks Review

Thanks for sending me 4 of the effective ID.AZ Dermastic Clay Masks for beauty review. Before I agreed to review for it, I googled about ID. AZ 1st and found out that the company to be quite impressive having a beauty hospital focusing beauty care from anti-aging facilities, facial to body breast care too. That is why I want to give it a try on the facial mask and check out what is so special about it. As a summary after trying out the masks, I'm satisfied with the results and I think it is worthy for the price to pay for the effective mask. 

The 4 Masks that I have received are 150g big tubes, retailing at RM59. So big tube, I believe it can last me for a year pampering as I only use about 50 cents size of the mask, sufficient enough to cover my face and neck liao. I used to be a fan of clay mask crazily since my 20's, bought many of them from Korea, Taiwan and Japan during my travel holidays there.

Those days I need to apply and wait for 20 to 30 minutes for it to dry before cleansing my face. But now that the beauty technology has revolved to advance level liao, 5 minutes will do. Haha...That's why we need to adapt to the latest science and technology everyday to keep up with the modern technology now, or we'll get lost in touch with the world real blindly.

This ID.AZ Dermastic Moroccan Lava Clay Mask is my favourite among the 4 masks that I have tried and tested for 2 weeks already. The reason is it smells good and soothing enough to calm my overall senses to perfection. My skin is hydrated with deep moisture, very clean and it managed to calm my skin back to normal skin condition. 

I only apply it for 5 minutes every week for 2 times, I can see that my skin is moisturise and smooth enough to apply my moisturiser real easily. Haha...Saves a lot of my precious time, I lazy to wait long for mask to dry nowadays. You can cleanse it with warm water thoroughly or use face cleanser after that also can, up to your preference. I prefer to wash it with warm water and cleanse it with gentle cleanser after that.

Back in my 30's beauty journey those days, I have the 'Hing Zit' great efforts making my own DIY Brightening Mask using Lemon, mixed with clay that I bought from beauty shop and beautify myself for an hour pampering. When I was young, I really have the inspiration and determination to explore all about beauty, experimenting and creating my own mask as part of my passion hobby in my beauty journey.

Haha...Now I'm too busy and lazy for this kinda DIY beauty mask concoction, lucky I can beautify and brighten up my skin by just applying this ID.AZ Dermastic Brightening Clay Mask for 5 minutes pampering. After I cleanse my face and neck, I can see that my skin is clean, radiant and moisturised enough, fine lines also gone. Hmmm...not bad actually. Really worth to pamper my skin for 5 minutes to see such obvious and superb results. Guarantee you bright and healthy-looking skin for sure, haha! 

My hubby said I looked scary like a ghost here after applying the 4 masks together on my face and neck. Haha...Lucky I only use the grey-black ID.AZ Dermastic Pore Clean Clay Mask on my neck and 2 sides of my cheek area, not the whole face. If not, I think he'll be scared to death. The effect is good where I can see that both of my cheeks pore are clean, tight and firm up too. Not bad, rest assured your open pores will be close up prettily. I apply the ID.AZ Dermastic Moroccan Lava Clay Mask on my T-zone area because the wrinkles tend to crawl around these 2 areas quite stubbornly. 

And last but not least, I also apply the ID.AZ Dermastic Brightening Clay Mask below my mouth area to brighten up my uneven skin around this area. After I cleanse my face and neck thoroughly, I can see that my skin looked radiant, clean and moisturised. Haha...Quite fun to put on the 4 masks altogether on my face and neck, a real beauty journey exploration while checking my daily accounts at work. Multi-tasking my work and having fun applying masks at the same time.

As my skin is not oily at all, I need to plead my hubby Rambo Lim to be my model for the ID.AZ Dermastic Oil Control Clay Mask review. My T zone can be oily a bit if I tend to eat oily food everyday but recently I stopped eating oily food for good health reason so I can't review this mask at all. Initially he didn't want to be my model for this mask but I need to say Please, pleading him to help me as I said I need to give an honest review about this mask for Evergreen Love Blog only he agreed to do it for me.

Haha...When he's back from work with oily skin, I quickly asked him to apply the mask for 5 minutes only. After 5 minutes, he cleanses his face and neck, I checked on his skin and very satisfied with his clean, hydrated and brighter-looking skin. I told him from now on, the mask belongs to him and he must use it every 3 days once while he's studying for his Japanese at home. He promised me he would especially after I said that he looked handsome liao with clean, healthy skin now. For those having oily, stressed and dull-looking skin, I fully recommended you to use this 3 times a week for cleaner, healthier skin. You can get the masks from Watsons Store in Malaysia, check it out!