Wednesday, August 2, 2017

Italian Signature of Skin, Science & Soul - [comfort zone] Launches Hydramemory

Italian Signature of Skin, science, and Soul - [comfort zone] has launched the Hydramemory range of skincare products that recalls the importance of hydration for the skin in an advanced science-based conscious formula with the finest natural-origin active ingredients. 

I was glad I made it to the early morning beauty event to get myself updated with their insightful, wonderful beauty updates from Italy. Somewhere, somehow made me missed my Italy holiday pulak, haha. In fact, I have started using the cooling eye gel that's hydrating & soothing my eyes before I sleep. Feels so pampering, no oil seed forming (I dare not use any eye cream/eye products due to this reason) and hoping to prevent any aging signs from happening for my age in 40's now.

When it comes to healthy skin, our defender is one of the very things that make life possible - Water. The skin’s outermost layer is composed of 20% to 35% water. Together with proteins and lipids, water gives the skin its characteristics of softness, flexibility and elasticity.  Lack of water (less than 20%) causes the skin to become parched and more susceptible to the formation of wrinkles and other signs of ageing. Our skin also requires water, lipids and nutrients to act as a balanced organism of defense against assaults.

[ comfort zone ] has developed a 24-hour double hydration system for the Hydramemory range of products. The exclusive combination of natural oils and high-tech active ingredients, delivers a formula for optimal cosmetic moisturising that not only provides water, but also restructures the cutaneous barrier and distributes water inside and outside the cell evenly. Light “sorbet” textures without silicones complete the innovative mechanism of action, which delivers immediate and lasting hydration, bestowing softness, elasticity and luminosity - the visible attributes in healthy skins.

Helena Holden, [ comfort zone ] International Training and Education Manager said “Hydramemory is ideal for all skin types. The formulation can be used in a layering effect so that the level of moisture is modulated, thereby meeting different personal needs and weather conditions.”

The Active Ingredients
Natural Extracts
An exclusive blend of natural extracts delivers the mechanism of double hydration. Apple, lentil and watermelon rind are extracted as functional mo­lecules essential for the restoration of the skin’s barrier. The blend stimulates Aquaporins to facilitate the transport of water to the heart of the cell and promotes optimal diffusion of water within the different layers of the skin.
Biomimetic Fragments of Hyaluronic Acid
Biomimetic Fragments of Hyaluronic Acid replenish moisture into the dermis and epidermis layers of the skin. It also has the ability to empower the hyaluronic acid in our bodies to create effective water reserves for the skin.

Moringa Oil from Certified Fair Trade Cultivations
Moringa Oil from Certified Fair Trade Cultivations, also known as the “Miracle Tree”, is rich in omega 3, 6 and 9, Vitamin E and phytosterols. It reduces Trans Epidermal Water Loss  (TEWL) and promotes antioxidant action.

The Range
The [ comfort zone ] Hydramemory system comprises an essence, eye gel and a mask, along with a serum, cream gel and cream.

The Hydramemory Essence is a concentrated fragrance-free solution, as light as a toner but as powerful as a serum. The essence provides immediate hydrating action, inducing softness and radiance to the skin with Hydramemory’s active ingredients boosted with 11 hydrating activators in a natural base of tamarind, and the natural components of skin’s hydrating factors (NMF complex). The Hydramemory Essence retails at RM288.

The Hydramemory Eye Gel brings about relief to tired eyes and defends the eye contour against age markers. Mediterranean Apple Extract is added to reduce dark circles and puffiness. The metal applicator ensures a pleasant and functional application for a refreshing and anti-fatigue action. The Hydramemory Eye Gel retails at RM228.

The Hydramemory Mask is a leave-on gel mask. The high content of Hydramemory’s active ingredients in this mask delivers an “express” hydrating effect and brings about a profoundly quenched, revitalised and smooth skin. The “sorbet” texture of the mask allows the layering of other products. The Hydramemory Mask retails at RM218.

The Hydramemory Serum is formulated with biomimetic fragments of hyaluronic acid, macro hyaluronic acid and a blend of natural extracts, for intensive moisture. The "sorbet" texture immediately quenches skin's thirst, giving a fresh sensation and feels utlra-light on the skin making it a preference for men and women. Skin is visibly more hydrated, fresh and bright. The Hydramemory Serum retails at RM368.

The Hydramemory Cream and Cream Gel preserve the skin's water balance with a 24-hours double hydrating mechanism. The efficient action of macro hyaluronic acid, a blend of natural extracts and moringa oil from certified fair trade cultivations delivers all-day moisture, softness and smoothness to the skin. Hydramemory Cream Gel is recommended for normal and mixed skin as well as warm and humid climates, whilst Hydramemory Cream for normal to dry skins. The Hydramemory Cream Gel retails at RM298. The Hydramemory Cream retails at RM318.

Hydramemory is developed according to Comfort Zone’s rigorous product formulation policy utilizing only the finest and safest natural-origin ingredients, and the most advanced molecules and carrier systems. The principle of this approach is represented by the Comfort Zone’s SCIENCE-BASED CONSCIOUS FORMULA™ symbol, which appears on the packaging of all the products.

[ comfort zone ] is founded by Dr. Davide Bollati, who started his study on anti-aging in 1989. The pharmacist and cosmetic chemist founded [ comfort zone ] in 1996 in Italy, from his family’s cosmeceutical research laboratory and manufacturing in Parma. His mission is to promote a holistic, soulful, healthy and sustainable lifestyle, with advanced science-based conscious products, hence the tagline -  “Skin Science Soul”. SKIN is their focus, SCIENCE is their guide and SOUL is what makes their offer unique. [ comfort zone ] represents a complete system of care for the skin, body and soul.

Helena Holden, [ comfort zone ] International Training and Education Manager said “Hydramemory is ideal for all skin types. The formulation can be used in a layering effect so that the level of moisture is modulated, thereby meeting different personal needs and weather conditions.”  

The [ comfort zone ] products are available at over 20 beauty salons nationwide. For more information,you can log on to or contact Luscious Solutions at 03-2141 9928/9037 or email: view the Comfort Zone brand video, check out this link

About Comfort Zone
Founded in 1996, [ comfort zone ] is the professional cosmetic brand of the Davines Group S.p.A., with headquarters in Parma, and owned by the Bollati family. The group is now a B Corporation, a business that has a positive impact on people and the environment, as well as being an international company with a presence in over 90 countries, employing a multicultural staff of different nationalities. The company’s products are distributed in five continents and have several branches in Europe and in the United States.

Started as a research laboratory and production site of cutting-edge formulations for third parties, the business has developed into a multi-award winning company that is renowned around the world. The evolution of [ comfort zone ] is guided by the Chairman, Dr. Davide Bollati. His vision - combining sustainability, refinement and a strong scientific background as a pharmacist and cosmetic chemist - is the motivation behind the constant pursuit of excellence.

Product development takes place within the company's labs and is monitored by a Scientific Committee of physicians and researchers, whose contributions shape the scientific and cutting-edge approach. In [ comfort zone ] products, each ingredient is deliberately selected through a "conscious-based" formulation philosophy that favours the best ingredients of natural origin – constituting up to 98% of the products to guarantee the highest effectiveness, safety and sensoriality.
[ comfort zone ] products, made in Italy with electricity from renewable sources, are free of parabens and mineral oils, and silicones have been replaced with natural oils and butters. The entirely-recyclable packaging has been designed to minimise the environmental impact, reducing the use of raw materials and superfluous elements. For further information, check out

About Luscious Solution Sdn Bhd
Luscious Solution Sdn Bhd is established in 2008, initially carrying the name Firstwide Concept and started the distribution of Ingrid Millet, a caviar-based cosmetic brand. In 2013, Firstwide Concept was rebranded as Luscious Solution and ventured into hair and scalp therapy. It started the distribution of Nubea, an Italian haircare specializing in essential oils for its scalp therapy. In 2014, Luscious Solution distributed Naturys, a 100% certified organic, leading organic skin care brand from Italy, manufactured by Bema Cosmetici Research Laboratory. Besides that, [ comfort zone ] brand had also been distributed in the same year. [ comfort zone ] is a high quality, highly effective Italian skincare with diverse range of products and treatment offerings. Most of the brands had since garnered rave reviews in local print and online media. Luscious Solution is part of the Cheerful Marketing Group.

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