Isabelle Lancray’s Award-Winning Skin Science Fends Off Urban Pollution

When we live in an environment where pollutants such as toxic substances, ozone, and UV radiation, are constantly assailing our skin, we need to confront the assaults. Pollutants break down our skin’s defensive barrier, depleting moisture levels and accelerating skin aging. Isabelle Lancray’s solution to this everyday problem is the award-winning EGOSTYLE Antipollution.

The ‘EGOSTYLE Antipollution’ range consists of four new products including the Mission De-Stress Gel Crème that won the first prize in the ‘BSB Innovation Award’ 2017 (the European innovation prize for cosmetics), Mission Defense Crème 24H, Mission Fraîcheur Masque, and Mission Aqua Intense Eye Contour Gel (Gel Contour Des Yeux).

The award-winning skin technology from Isabelle Lancray includes the innovative Smart Crystals® Resveratrol and the Patented UV Caps. According to a study published in the ‘Clinical, Cosmetic and Investigational Dermatology’ journal, the sun’s UV rays are responsible for approximately 80% of visible facial aging signs, including wrinkles, hyper-pigmentation and loss of skin elasticity. Isabelle Lancray’s Patented UV Caps protect the skin against sun exposure without any allergic reactions. Isabelle Lancray’s unique carrier system guarantees a high concentration of protection filters to ensure maximum efficacy on the skin.

The Smart Crystals® Resveratrol are a highly concentrated form of crystalline resveratrol that defends our skin from free radicals and oxidative stress.  Resveratrol is a potent antioxidant found in fruits such as grapes that is emerging as a modern-day fountain of youth. The Isabelle Lancray laboratory atomizes the crystalline Resveratrol active ingredients to unprecedented levels in concentration gradient.

Isabelle Lancray's Egostyle Antipollution is the culmination of groundbreaking scientific research, as it provides exceptional defense against environmental pollutants and premature skin aging.

Isabelle Lancray Egostyle Antipollution Range of Products

Mission De-Stress Gel Crème
BSB Innovation Prize 2017. Category: “Cosmetics/Finished Products” – 1^st Prize Winner

This product consists of a light gel cream with encapsulated sun protection filters and an antipollution protection shield for maintaining healthy skin. Containing the patented Smart Crystals® Resveratrol, the cream protects our skin against free radicals and oxidative stress. The specially formulated UV Caps enhance the skin's natural defense system against sun exposure and help to promote an even skin tone. This cream also contains a unique combination of active ingredients that regulate the skin's moisture levels and fortify epidermal cellular structures to mitigate the effects of skin aging. The Mission De-Stress Gel Crème retails at RM358.00.

Mission Defense Crème 24H

This rich 24-hour cream contains hyaluronic acid; a naturally occurring compound which keeps skin plump, hydrated and youthful. The patented Smart Crystals® Resveratrol work in tandem with all-natural active ingredients such as brown algae and papaya extract. This synergistic combination promotes exfoliation, even skin tone and hydration. The antipollution protection shield functions as a defensive barrier against environmental pollutants such as fine dust, ozone and cigarette smoke. The Mission Defense Crème 24H retails at RM348.00.

Mission Fraîcheur Masque

This protective Gel Cream Mask is highly suitable for dehydrated and problematic skin. Active ingredients such as the Smart Crystals® Resveratrol and Hydractin® help to rejuvenate dry and damaged skin. The mask hydrates and maintains an optimal level of moisture while improving the skin’s complexion. Mission Fraîcheur Masque retails at RM178.00.

Mission Aqua Intense Eye Contour Gel (Gel Contour Des Yeux)

This refreshing gel is specially formulated for the eye area and provides a firming effect. It contains a potent blend of enzymes that enhances the skin’s metabolism and self-healing mechanism. The Mission Aqua Intense Eye Contour Gel (Gel Contour des Yeux) retails at RM148.00.

Isabelle Lancray products are available at 40 beauty centres nationwide. For more information, check out www.cheerful.com.my or contact Cheerful Beauteepro at tel: 03-2141 9928 or email: write2us@cheerful.com.my.

About Isabelle Lancray

Since 1945, Isabelle Lancray from Paris is the epitome of luxury, innovation and beauty expertise. Isabelle Lancray is the perfect symbiosis of advanced cosmetic care with French elegance. The brand is a guarantee for quality and service for the demanding professional cosmetics with French flair and tradition. Advanced technologies, bio-intelligent high-tech materials in unexpected concentrations and scientifically sophisticated formula concepts determine the way for the development of new care products for Isabelle Lancray.

About Cheerful Beauteepro

Cheerful Beauteepro was established in 1983 as the marketing division for the Cheerful Group trading company supplying cosmetic products and beauty equipment. Operations in Malaysia first started in Kuala Lumpur in 1988. Within a year, business flourished and another branch in Singapore was established. Today, Cheerful Beauteepro has a partnership of more than 300 Beautique Members (Beauty Centres) nationwide with expansion plans in the future. Cheerful Beauteepro is the sole distributor of Swiss line products in Malaysia. The Group has also established successful marketing and distribution lines for Isabelle Lancray, Comfort Zone, Nubea, Ingrid Millet, Dr. Rimpler, Naturys and Carole Franck beauty products.