Tuesday, March 1, 2016

PURE BEAUTY 1st Intense Treatment Essence Is Launching Exclusively At WATSONS

Pure Beauty launches its latest addition to the stable with the introduction of First Intense Treatment Essence exclusively at Watsons. Pure Beauty’s First Intense Treatment Essence contains 95.3% of Galatomyces, an enrich fermented yeast concentrate containing amino acid, vitamin and enzyme and also enriched with Bulgarian Rose for hydrating purposes.

The exclusive launch was held in partnership with CLEO, Malaysia’s leading young women’s magazine at the magnificent WOLO Penthouse in Bukit Bintang and was also attended by Caryn Loh, Chief Operating Officer, Watsons Malaysia, Danny Hoh, Head of Marketing, Watsons Malaysia, Claudia Low, Editor, CLEO and Dato Kee Hua Chee, Writer, Influencer and Watsons Celebrity Friend. 

“We call it the Amazing Essence. It is created with latest Korean technology in combination with the finest natural ingredients. We are proud to bring to our customers the luxury of skin care with an affordable price, said Danny. “The introduction of First Intense Treatment Essence by Pure Beauty is our commitment to continue to provide our valued customers innovative products at the store. As one of our leading exclusive brand, we are confident it will continue to taste success and popularity amongst consumers,” said Caryn.

Amber Chia, Malaysia’s top model, entrepreneur and Watsons Celebrity Friend was also present and shared her personal testimonial with members of the media and blogger’s community. “After a week of consistent use, my skin now feels more fresh and supple. The First Intense Treatment Essence really plumps up my skin and soothes it and my skin feels great and looks healthy. It works wonders around the eye area too. I’ve notice fewer lines and dark circles,” Amber explained.

Malaysian YouTube sensation, Charis Ow also came up to share on her experience using the essence, “I take extra care of my skin because I travel frequent. And I could spot the difference after applying The First Intense Treatment Essence as it improves hydration to my skin.” 

This treatment essence turns dull skin to luminous and clear skin within two weeks and the development of this product is inspired by the Korean everyday beauty must-do. The First Treatment Essence is being applied to the skin as the first step after using the cleanser and followed by the rest of the skin care regime repeated twice daily. The usage of First Intense Treatment Essence also comes with other benefits such as reducing fine lines, minimizing the appearance of pores, more hydrated skin, even out skin tone, smooth and soft to touch.

Pure Beauty is a brand developed and made in Korea with the promise of using the best of natural ingredients supported with the latest science & technology. First Intense Treatment Essence is available at all Watsons nationwide with selling price of RM119.90.Don’t forget to ‘Like’ their Facebook page and follow Watsons Malaysia official Instagram, WeChat and LINE accounts for more updates. 

1ST INTENSE TREATMENT ESSENCE is an extension product to the Pure Beauty family with the naked name, the Amazing Essence. Contains 95.3% of Galactomyces (enriched fermented yeast concentrate which contains amino acid, vitamin and enzyme), known to be effective for brightening & skin elasticity. Instantly, skin is brighter, smoother, and softens. After 2 weeks, skin looks luminous and firmer.

Retail Selling Price RM 119.90 

It is then enriched with Bulgarian Rose Water, to act as a multi-effect solution agent to restore the skin to its youthful flawless state. Rose Water is known to soothe mild sensitive skin and restore hydration. It is formulated WITHOUT harmful ingredients such as paraben, lanolin and alcohol.

It can be used/paired with the any skin care products too as a function to enhance the overall skin care regime performance. Suitable for all skin-types.

How to use:
1. As the 1st Intense Treatment Essence; Apply using cotton pad on skin after cleansing. Then follow by the rest of the skin care regime. It prepares, soften and treats the skin.

2. As Intense Mask; Soak a DIY mask sheet with this essence and apply it on skin for 15 – 20 minutes for the skin to absorb the essence fully. Luminous & Clear Skin in just 14 days.

About Pure Beauty
A brand developed and made in Korea with the promise of using the best of natural ingredients supported with latest science & technology.

About A.S. Watson Group
A.S. Watson Group is the largest international health & beauty retailer in Asia and Europe, with the purpose to bring more to lives of customers around the world anytime and anywhere in retail stores, online and through their mobile devices. Each week, more than 28 million and members shop with us in our over 11,600 retail stores in 24 markets. The Group has a diverse portfolio of market-leading retail brands to meet the customer needs in health & beauty, luxury perfumeries & cosmetics, food, electronics and wine. With total revenue over HKD157 billion in fiscal year 2014 and over 110,000 employees, the Group is also a member of the world-renowned multinational conglomerate CK Hutchison Holdings (CKHH), which has five core businesses - ports and related services, retail, infrastructure, energy and telecommunications in over 50 countries.

About Watsons Malaysia
Watsons Malaysia currently operates in more than 360 Watsons stores in the country serving more than 3 million customers per month. Watsons continually to set the standards in the health, wellness and beauty market, providing personalized advice and counselling in health, beauty and personal care on top of its market-leading product range, making customers LOOK GOOD, FEEL GREAT every day. Since 2009, Watsons has been the No.1 pharmacy/drugstore brand in Asia Pacific for the 7th year running*. Watsons is the flagship health and beauty brand of A.S. Watson Group.
* Campaign Asia-Pacific “Asia’s Top 1,000 Brands” survey 2015 of over 6,000 respondents.
* “Asia’s Top 1000 Brands” survey – Campaign Asia-Pacific in conjunction with TNS (2008, 2009, 2010, 2011) and Nielsen (2012, 2013, 2014, 2015)

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