Thursday, August 2, 2012

Sony Cyber-shot DSC-RX100 - "Power In Your Pocket"

Sony (Malaysia) Sdn Bhd began operations in Malaysia on 31 October 1973. The company specialises in marketing, sales and service for a wide range of consumer electronics products as well as broadcast & professional products and solutions. There are 2 Sony stores and 68 Sony Centre outlets nationwide, offering consumers the latest Sony products and services. 
MySony program was created to maximize Sony experience for both product owners (Premier Member) and non-product owners (Savvy Member). MySony members get to enjoy interesting photography workshops, get exclusive invites, win cool prizes, get latest news and many more. To become a MySony member, join for free at

Sony Cyber-shot DSC-RX100 is a truly compact camera that delivers supreme light sensitivity, gorgeous   background defocusing, high image accuracy and SLResque operation which empower me to express myself  in bolder and broader perspective in every shots I have taken( photos shown below).I had the privilege to see and experience the product at the Sony Event invited by Rouge Communications last Thursday.

The theme "Power In Your Pocket" speaks by itself with the first and foremost result proven is the clarity shown here.I'm using the auto-mode function with big sensor and bright lens for better pictures in a pocket-sized body from Sony with world's first 1.0 type20.2 effective megapixel sensor and bright F1.8 lens.  

The enormous 1.0 type Exmor CMOS Sensor captures more light from the scene and reproduces every stunning detail with greater fidelity.Sony's blazing-fast BIONZ imaging engine employs powerful algorithms to transform data captured by the CMOS sensor into sophisticated images with accurate colour, rich tonal gradations and minimal noise.

Sony Cyber-shot DSC-RX100 capture every detail in virtually any lighting.The background was dark when I took this photo but it achieved amazing clarity in dim lighting with Multi Frame NR.This feature that enables high-sensitivity shooting up to an equivalent of ISO 25600 by seamlessly superimposing six images.

Just like a DSLR camera, there's a choice of auto and manual (MF Assist) modes that magnifies the image to simplify fine adjustments, not forgetting a convenient Peaking function that highlights sharply-focused areas of the image on screen.  

This photo was the last photo taken with my 'Team 3' using the Sony Cyber-shot DSC-RX100 where there's not much of effort taken (only auto-mode but the background lightings & scenes were captured perfectly) and time-saving (it only take a few seconds) for a perfect picture.And that's what I meant by 'The Power Your Pocket" by Sony Cyber-shot DSC-RX100 which is available in the market for RM2499.Cool Sony I wish to own now...Haha!   

                        Specifications Sheet
DSC-RX100 digital still camera
Image Sensor
1.0 type (13.2 x 8.8mm) "Exmor" CMOS sensor, aspect ratio 3:2
(Effective resolution) Approx. 20.2 megapixels
(Gross resolution) Approx. 20.9 megapixels
Carl Zeiss Vario-Sonnar T*, with 7 elements in 6 groups (4 aspheric elements including AA lens); F1.8 (Wide) - 4.9 (Tele); focal length = 10.4-37.1mm; 35mm effective focal length (Still Image 3:2) = 28-100mm 
Zoom range
Optical: 3.6x; Clear Image Zoom 7.2x
7.5cm (3.0type) (4:3) / 1,229,000 dots / Xtra Fine / TruBlack / TFT LCD
Image stabilisation
(Still image) Optical SteadyShot
(Movie) Optical SteadyShot Active Mode with electronic compensation (anti-rolling)
Focus modes
Single-shot AF (AF-S) / Continuous AF (AF-C) / Direct Manual Focus (DMF) / Manual Focus
Focus area
Multi point AF (25 points) / Centre weighted AF / Flexible spot / Flexible spot (tracking focus) / Flexible spot (face tracking) Digital Zoom: approx. 4x (still images / movies)
Sensitivity (still image)
Auto(ISO125-6400, selectable with upper/lower limit), 125/200/400/800/1600/3200/6400 (Expandable to ISO 80/100) Multi Frame NR: Auto (ISO125-25600) equivalent, 200/400/800/1600/3200/
6400/12800/25600 equivalent
NB: ISO 12800 and higher settings are achieved through combining Multi Frame Noise Reduction and By Pixel Super Resolution technology.
Continuous shooting
Speed Priority Continuous Mode: Approx.10 fps
Continuous mode: 2.5 fps (AF-S)
Shooting modes
Superior Auto, Intelligent Auto, Program Auto (Program shift available), Shutter Priority, Aperture Priority, Manual, Scene Selection, Movie, Sweep shooting
Picture Effect modes
Toy Camera, Pop Colour, Posterisation, Retro Photo, Soft High-key, Partial Colour, High Contrast Monochrome, Soft Focus, HDR Painting, Rich-tone Monochrome, Miniature, Watercolour, Illustration
Other Shooting functions
Face Detection, Face Registration, Smile Shutter, Dual Rec, Grid Line, Digital Level Gauge (pitch and roll), MR (memory recall), Exposure Bracketing, White Balance Bracketing, Peaking, MF Assist, Auto Portrait Framing, Photo Creativity, Shooting Tips
Movie record
AVCHD: 28M PS (1920x1080, 50p) / 24M FX (1920x1080, 50i ) / 17M FH (1920x1080, 50i)
MP4: 12M (1440x1080, 25 fps) / 3M VGA (640x480 25 fps)
Battery life
(Still Image) Approx. 330 / Approx. 165 min. (CIPA standard)
(Movie) Approx. 80 min.( AVCHD, MP4, shooting in factory preset mode)
Dimensions (WxHxD)
Approx. 101.6 x 58.1 x 35.9mm  (CIPA compliant)
Approx. 213g (body only)
Approx. 240g (with battery and Memory Stick Duo)
Supplied accessories
Rechargeable Battery Pack NP-BX1, AC Adaptor AC-UD10, Micro USB cable, Wrist Strap, Shoulder Strap Adaptor, Instruction Manual

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