BRAND'S HaHa CNY Campaign Launch

Huan Huan and Xi Xi special appearance with singers Michael Wong, Danny One, 
Kah Jun, Yu Heng and Orange Tan.

Huan Huan and Xi Xi are featured alongside popular artistes from the local Chinese entertainment industry in BRAND’S^® star-studded advertising campaign. For the first time ever, singers Michael Wong, Danny One, Kah Jun, Yu Heng and Orange Tan team up for a musical TV commercial in an elaborate set.

With the Lunar Year just around the corner coming February 2013, essential preparations will soon be underway and the Chinese community will be busy bustling around to welcome in the New Year with friends and loved ones. 

For generations, an important element of the celebration has been BRAND’S^® and the annual tradition of spreading festive cheer and joy returns once again with special edition hampers, gift packs and promotional offers.

BRAND’S^® HAPPY HAMPERS, full of nutritious goodness.

This year, BRAND’S^® has designed nine exciting festive hampers and gift packs ranging from RM69.90-RM268 to match everyone’s taste and budget, attractively presented in lacquered woven baskets with several combinations of BRAND’S^® popular products.

There’s even a lighthearted advertising campaign this time to remind everyone that Chinese New Year traditions are not complete without visiting family and friends, especially when you can bring a smile to their faces when bearing a BRAND’S^® hamper full of nutritious goodness.

Your loved ones will know how much they mean to you with the Preciously Love hamper that contains BRAND’S^® Essence of Chicken 10 x 70g and BRAND’S^® Bird’s Nest with Rock Sugar 8 x 70g (RM238).

Health is wealth, so bring winds of fortune their way with Heavenly Harvest which contains 20 x 70g BRAND’S^® Essence of Chicken or Auspicious Fortune which offers a nutritious combination of 10 x 70g BRAND’S^® Essence of Chicken and 10 x 70g BRAND’S^® Essence of Chicken with Cordyceps. Both hampers retail at RM138.

Or delight them with the Joyous Radiance hamper which contains a combination of BRAND’S^® Essence of Chicken 10 x 70g and the fruity goodness of BRAND’S^® InnerShine Prune Plus 12 x 42g at only RM128.

Good fortune and health comes in the form of the auspicious bright red BRAND’S^® Essence of Chicken Octagon 12 x 70g gift box (RM69.90) or splurge a bit more with the Premium Octagon 17 x 70g gift box (RM88.80).

For an indulgent treat, the goodness of pure bird’s nest comes with the BRAND’S^® Bird’s Nest  6 x 70g gift packs priced at RM108 each, which comes with an option of Rock Sugar or Sugar Free. 

For the ultimate royal treat, give them the premium BRAND’S^® Royal Superior Bird’s Nest hamper 10 x 70g which retails at RM268.

The special edition Chinese New Year BRAND’S^® hampers and gift packs are available while stocks last in selected pharmacies, supermarkets, hypermarkets and traditional Chinese medical halls nationwide so hurry now to pick up that perfect gift hamper for visiting friends and family.

 BRAND’S^® Huan Huan and Xi Xi mascots.

Spreading the festive cheer even further are BRAND’S^® Huan Huan and Xi Xi mascots, a pair of happiness ambassadors on a mission to delight Malaysians. Consumers can catch the story of the endearingly cute boy and girl on YouTube, and collect angpow packets and premiums with their characters with the purchase of the special edition BRAND’S^® products.

Early 'CNY Lou Sang' at Sunway Resort Hotel & Spa and my lucky hamper won from the campaign. 
Hope this luck would bring me more prosperity in this coming New Year 2013.

“Chinese New Year is a major celebration for the Chinese community and BRAND’S^® is honoured to be part of that celebration. We hope that consumers will enjoy our newly designed hampers and gift packs which contains our trusted food supplements while being entertained by our advertisements featuring popular Malaysian celebrities,” said Cerebos Malaysia’s Vice President and General Manager, Mr. Koh Joo Siang.

Cerebos Malaysia’s VP and General Manager, Mr. Koh Joo Siang and Carmen Liew launching the 'GIFTS OF LOVE FROM BRAND’S®.'

In keeping with another long standing tradition of another kind, BRAND’S^® annual charity initiative, “Gift of Love”, will see a portion of the proceeds from the sale of the festive BRAND’S^® gift sets channeled to Beautiful Gate Foundation for the Disabled, Pertubuhan Keluarga Orang-Orang Bermasalah Pembelajaran (PERKOBP) and the Educare programme initiated by Yayasan Maha Karuna. This year’s “Gift of Love” program will further extend its aid to World Vision Malaysia.

For more information on the list of retailers, visit BRAND’S^® Smart Living on Facebook at https://www.facebook.com/BrandsSmartLiving?fref=ts or call BRAND’S^® Customer Care Line at 1-300-228-300.