Avon introduced its new range
of fragrance, Instinct Eau De Parfum at Borneo Rainforest Café, Bandar Sunway, away from
the busy city and traffic where the venue was the right place to bring out the
wild side in anyone.
About 100 members of the media who attended the launch were in their foxiest outfits to suit the event’s animalistic jungle theme. They had the chance to capture the wild sensuality of the scent and the intoxicating experience of undeniable chemistry. Avon Instinct De Parfum is a seductive fragrance that unleashes primal instincts and empowers to embrace the powerful force of desire.
About 100 members of the media who attended the launch were in their foxiest outfits to suit the event’s animalistic jungle theme. They had the chance to capture the wild sensuality of the scent and the intoxicating experience of undeniable chemistry. Avon Instinct De Parfum is a seductive fragrance that unleashes primal instincts and empowers to embrace the powerful force of desire.
The event was graced by the ever
gorgeous, Scha Al-Yahya, Avon’s Fragrance
Ambassador in Malaysia together with Carolyn Nur Amira Lee, Avon’s Managing
Director, Mandy Cupper, Avon’s Head of Commercial
Marketing and Marina
Khong, Avon’s Head of Beauty Category.
One of the highlights of the
event was the video presentation showcasing iconic beauty and a smoldering
presence on screen and off – Megan Fox. Actress Megan Fox has been in the spotlight since she was a teenager. Fox then becomes a household name for her various acting in blockbuster action, thriller, comedy and independent films, e.g Jennifer’s Body, Transformers and more. Fox has worked alongside many award-winning actors, directors and producers and is currently filming a major blockbuster film, set for release in June 2014.
“When we developed Avon
Instinct, we were looking for someone who could portray the essence of a wildly
alluring fragrance. No one evokes magnetic attraction better than Megan, men and
women alike see her as a bold, captivating beauty. She’s the perfect face for a
scent that’s intensely alluring and a little bit dangerous,” said Mandy Cupper
in her opening speech.
“The creation of INSTINCT has introduced another
Hollywood beauty into our exclusive family of A-Listers, joining the likes of
Reese Witherspoon, Olivia Wilde, Salma Hayek and Jennifer Hudson. Today, Avon is one of the world’s leading fragrance
marketers. Avon scents are so enduring,
so timeless, that fragrances first introduced three decades ago continue to
captivate today,” added Mandy.
Each guest went home with a bottle of Avon Instinct,
a fashionable handbag and a Luna Tropical scarf. The launch ended with an
acoustic band performance to entertain the guests throughout the night.
Take
a leap of faith and trust your intuition, starting by triggering your senses
with Avon Instinct. It will be available starting 16 April 2014. Contact your Avon
Representative or visit the nearest Avon Beauty Boutique nationwide. For
inquiries, call the AVON Toll-Free Line at 1-800-22-AVON (2866), visit their Facebook page at facebook.com/AvonMy or follow them in Instagram at @avonmy or log
on to http://www.my.avon.com
About Avon
Avon, the company for women is a leading global beauty company with $10 billion in annual revenue. As one of the world's largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Representatives. Avon products are available in over 100 countries and the product line includes colour cosmetics, skincare, fragrance, and fashion and home products, featuring such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques, and mark. Learn more about Avon and its products at www.avoncompany.com.
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