Friday, April 11, 2014

AVON Instinct Eau De Parfum Launch

Let Your Instinct Take Over!

Avon introduced its new range of fragrance, Instinct Eau De Parfum at Borneo Rainforest Café, Bandar Sunway, away from the busy city and traffic where the venue was the right place to bring out the wild side in anyone.

About 100 members of the media who attended the launch were in their foxiest outfits to suit the event’s animalistic jungle theme. They had the chance to capture the wild sensuality of the scent and the intoxicating experience of undeniable chemistry. Avon Instinct De Parfum is a seductive fragrance that unleashes primal instincts and empowers to embrace the powerful force of desire.

The event was graced by the ever gorgeous, Scha Al-Yahya, Avon’s Fragrance Ambassador in Malaysia together with Carolyn Nur Amira Lee, Avon’s Managing Director, Mandy Cupper, Avon’s Head of Commercial Marketing and Marina Khong, Avon’s Head of Beauty Category.

One of the highlights of the event was the video presentation showcasing iconic beauty and a smoldering presence on screen and off – Megan Fox. Actress Megan Fox has been in the spotlight since she was a teenager. Fox then becomes a household name for her various acting in blockbuster action, thriller, comedy and independent films, e.g Jennifer’s Body, Transformers and more. Fox has worked alongside many award-winning actors, directors and producers and is currently filming a major blockbuster film, set for release in June 2014.

“When we developed Avon Instinct, we were looking for someone who could portray the essence of a wildly alluring fragrance. No one evokes magnetic attraction better than Megan, men and women alike see her as a bold, captivating beauty. She’s the perfect face for a scent that’s intensely alluring and a little bit dangerous,” said Mandy Cupper in her opening speech.

“The creation of INSTINCT has introduced another Hollywood beauty into our exclusive family of A-Listers, joining the likes of Reese Witherspoon, Olivia Wilde, Salma Hayek and Jennifer Hudson. Today, Avon is one of the world’s leading fragrance marketers.  Avon scents are so enduring, so timeless, that fragrances first introduced three decades ago continue to captivate today,” added Mandy.

Each guest went home with a bottle of Avon Instinct, a fashionable handbag and a Luna Tropical scarf. The launch ended with an acoustic band performance to entertain the guests throughout the night.  

Take a leap of faith and trust your intuition, starting by triggering your senses with Avon Instinct. It will be available starting 16 April 2014. Contact your Avon Representative or visit the nearest Avon Beauty Boutique nationwide. For inquiries, call the AVON Toll-Free Line at 1-800-22-AVON (2866), visit their Facebook page at or follow them in Instagram at @avonmy or log on to

About Avon
Avon, the company for women is a leading global beauty company with $10 billion in annual revenue. As one of the world's largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Representatives. Avon products are available in over 100 countries and the product line includes colour cosmetics, skincare, fragrance, and fashion and home products, featuring such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques, and mark. Learn more about Avon and its products at

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