Wednesday, April 23, 2014

Breathe Cleaner Air with AmbiPur & Febreze First Defense™ House Dust Reducer

Fabric furniture, like couches, curtains and carpets, can often act as a reservoir for house dust, particularly when they are carried into the home by family members, guests, and pets. When you sit on the couch, walk on the carpet or fluff up the pillows, you often release the house dust that has settled onto the fabric into the air you breathe. AmbiPur & Febreze First Defence House Dust Reducer features a unique technology that acts as a net that flexes over allergen particles, trapping them on the fabric until they can be removed through routine cleaning and vacuuming.

“In Malaysia, our most common allergens in the air that we breathe at home are house dust mites and various animal dander. These allergens may trigger asthmatics symptoms and can force an allergic person to miss work, school and other important activities. Even if the home looks clean on the surface, it’s important to make sure that anything that can release allergens into the air are cleaned regularly”, said Dr. Amir HamzahDato’ Abdul Latiff, President of the Malaysian Society of Allergy and Immunology (MSAI).

The new AmbiPur & Febreze First Defense House Dust Reducer helps reduce up to 95% of inanimate allergensfrom pollen, pet dander, and dust mite matter that can become airborne from fabrics. Simply squeeze the easy-to-use trigger and spray on fabrics and carpets until slightly damp. Spray soft surfaces all around your home. The formula uses a unique technology to help keep house dust from becoming airborne and eliminate odours, leaving a fresh scent.

“While it’s easy to wash the dust that can accumulate on your clothing, it’s hard to tackle the daily dust from pet dander, and dust mites that become airborne in the home from tough-to-wash fabrics. AmbiPur&Febreze First DefenseHouse Dust Reducer was developed to address this issue, to help consumers achieve a deeper clean and healthy living environment”said Goh Seng Jone, Communications Manager, P&G Malaysia.

Famous personality and protective mother Belinda Chee shared her experience using the new product, “When I’m not working, my daughter and I spend most of our time cuddling at home, so it’s only natural that I want my house to be clean, safe and healthy. Sometimes, she would jump excitedly on the couch when she sees a new toy or her favourite cartoon on TV. Knowing that this product is trapping house dust from flying into the air gives me a sense of relief. It feels good to know you’re giving the best protection to your child and family.”

First Defence House Dust Reducer is available in both FebrezeFabric Refresher and AmbiPurAir Effects. AmbiPur Air Effects House Dust Reducer is available in two light scents, Clean Zest and Clean Splash, at a suggested retail price of RM 17.50. Febreze Fabric Refresher House Dust Reducer comes in Unscented and Pure Refreshment, at a suggested retail price of RM 11.90. Products are available at all leading retail stores.

About Procter & Gamble 
P&G serves approximately 4.6 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in approximately 75 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.

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