Fabric furniture, like couches, curtains and
carpets, can often act as a reservoir for house dust, particularly when they
are carried into the home by family members, guests, and pets. When you sit on
the couch, walk on the carpet or fluff up the pillows, you often
release the house dust that has settled onto the fabric into the air you
breathe. AmbiPur & Febreze
First Defence™ House Dust
Reducer
features a unique technology that acts as a net that flexes over allergen
particles, trapping them on the fabric until they can be removed through
routine cleaning and vacuuming.
“In
Malaysia, our most common allergens in the air that we breathe at home are house
dust mites and various animal dander. These allergens may trigger asthmatics symptoms
and can force an allergic person to miss work, school and other important
activities. Even if the home looks clean on the surface, it’s important to make
sure that anything that can release allergens into the air are cleaned
regularly”, said Dr.
Amir HamzahDato’ Abdul Latiff, President of the Malaysian Society of Allergy
and Immunology (MSAI).
The
new AmbiPur & Febreze First Defense™ House Dust Reducer helps reduce
up to 95% of inanimate allergensfrom pollen, pet dander, and dust mite matter
that can become airborne from fabrics. Simply squeeze the easy-to-use trigger
and spray on fabrics and carpets until slightly damp. Spray soft surfaces all
around your home. The formula uses a unique technology to help keep house dust
from becoming airborne and eliminate odours, leaving a fresh scent.
“While it’s easy to wash the dust that can
accumulate on your clothing, it’s hard to tackle the daily dust from pet
dander, and dust mites that become airborne in the home from tough-to-wash
fabrics. AmbiPur&Febreze First Defense™House Dust Reducer was developed to address this issue, to help
consumers achieve a deeper clean and healthy living environment”said Goh Seng
Jone, Communications Manager, P&G Malaysia.
Famous personality and protective mother Belinda
Chee shared her experience using the new product, “When I’m not working, my
daughter and I spend most of our time cuddling at home, so it’s only natural
that I want my house to be clean, safe and healthy. Sometimes, she would jump
excitedly on the couch when she sees a new toy or her favourite cartoon on TV.
Knowing that this product is trapping house dust from flying into the air gives
me a sense of relief. It feels good to know you’re giving the best protection
to your child and family.”
First
Defence™ House Dust Reducer is available in both FebrezeFabric Refresher and AmbiPurAir Effects. AmbiPur Air Effects House Dust
Reducer is available in two light scents, Clean Zest and Clean Splash, at a
suggested retail price of RM 17.50. Febreze Fabric Refresher House Dust Reducer
comes in Unscented and Pure Refreshment, at a suggested retail price of RM 11.90.
Products are available at all leading retail stores.
About
Procter & Gamble
P&G
serves approximately 4.6 billion people around the world with its brands. The
Company has one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®,
Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®,
Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®,
Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community
includes operations in approximately 75 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.
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