Magnum is
widely known as the first handheld ice cream that boasts pure luxury and pleasure
in every bite, made only with the finest ingredients. Popularly known as a
chocolate expert, Magnum is made with silky smooth vanilla ice cream and coated
with thick cracking Belgian chocolate.
As
the essence of divine indulgence in life, Magnum introduces its latest product
innovation – Magnum White Almond. This
latest addition to their range of pleasures doubles the dose of extravagance with
a rich white chocolate coat topped with crunchy almond slices over its smooth
vanilla ice cream. The Magnum White
Almond exudes the air of class, elegance, as well as pure white indulgence
and ultimate pleasure.
‘In Magnum, we aim further than
just producing the highest quality of ice creams; we also have a passion in
fulfilling our Pleasure Seekers sweet cravings with affordable luxury. This
evening in this purely exclusive Sensation in White party, Magnum proudly
presents to you the Magnum White Almond. The white chocolate coating with
crunchy toasted almond slices promise to bring you none other than pure indulgence.
This newest addition to our pleasures guarantees a taste to remember’, said
Mr Rakesh Mohan, Chairman of Unilever
(Malaysia) Holdings Sdn Bhd.
The
Magnum White Almond made its
remarkable arrival in Malaysia by throwing a truly exclusive and premium party.
The party guests were awe-stricken when super car owners made their grand
arrival, each stepped out of their luxurious cars in style to join the party.
The
party started with Stephanie Chai, the stunning master of ceremony, delivering
her warm welcome remarks followed by a speech by the Marketing Director of
Unilever Malaysia, Mr. Vincent Chong to officiate the launch. The event then continued
with a spectacular revelation of the New Magnum
White Almond through an impressive performance by aerial dancers dancing
gracefully in air with elegant motions that mesmerized the audiences.
The
heart of the Sensation in White party provided its guests with an ultimate
premium experience with its 3 experiential corners. Each of these corners
symbolizes the finest indulgence that life has to offer. The dining and
culinary corner showcased a spread of White Decadent, the beauty corner offers
white manicure and temporary white tattoo, and finally the Magnum White Almond corner which filled its guests with none other
than pure pleasure and indulgence.
The
party kicked off when countless white balloons rained from the ceiling while DJ
Joey G started showing off his turntable skills, spinning the party to life. With
the launch of Magnum White Almond,
Magnum aims to be recognized as a pioneer of luxury and premium lifestyle, not
just a purveyor of fashion.
Magnum White Almond is
now available at all leading supermarkets, hypermarkets, convenience stores and
petrol marts. They are available in impulse version (single stick) suggested
retailed price of
Launched in 1989, Magnum was the
first handheld ice cream targeted as a premium adult offering. Today, Magnum is
one of the world's leading ice cream brands, selling one billion units annually
worldwide and it is the biggest brand of Unilever Ice Cream.
About Wall’s Malaysia
Wall’s has been a
leading ice-cream brand in Malaysia for more than 44 years. Wall’s is a brand
of the reputed multinational Unilever (Malaysia) Holdings Sdn Bhd. Unilever is
a world leader in the ice-cream industry and has, over the years, launched
several successful ice cream products. Among its innovations are Selection,
Cornetto, Magnum, the Paddle Pop range and its Minis range.
About Magnum
Launched in 1989, Magnum was the first handheld
ice cream targeted as a premium adult offering. Today, Magnum is one of the
world's leading ice cream brands, selling one billion units annually worldwide
and it is the biggest brand of Unilever Ice Cream.
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