Thursday, May 15, 2014

COLLECTION, UK’s Most Colourful Cosmetic Comes To Town

Britain’s most colourful cosmetic brand, COLLECTION is finally making its debut in Malaysia with a range of trend-led products for young women to create a look that says “this is me, and I love it.”

With more than 25 years of experience, this brand finds its following among fashion-forward and experimental women who are keen to play with colours to create their look of the day. With its brand essence “Work the Colours”, COLLECTION has been offering quality cosmetic inspired by high street trends.

‘Own it, work it, love it’ – that is COLLECTION’s encouragement to women to not be afraid in bringing out their fun and fashionable side with bright, shimmery colours. No matter what your unique preferences and styles are, COLLECTION gives you the confidence to flaunt it and love yourselves for who you are,” explained Mario Salvatori, Executive Vice President at LF Asia which markets COLLECTION in the Asia Pacific region in his speech during the official launch in Kuala Lumpur.

Salvatori also announced Malaysian starlet Nelydia Senrose as COLLECTION’s brand ambassador for Malaysia market. With her fresh and friendly personality, Nelydia is no doubt a source of inspiration of how young women can have fun with fashion by being creative with colours,” said Salvatori.

Nelydia, who was also present during the launch, expressed her excitement for being the face of COLLECTION. “I am a firm believer that there should be no rules when it comes to make-up, and I am so happy to represent an international cosmetic brand that encourages women to experiment and be playful in creating their own signature look. I think make-up should bring out one’s uniqueness, not hide it, and stylishly mixing and matching my eye and lip colour is a fun way to express my personality,” said Nelydia.

The bright-eyed actress was surprised at how affordable the COLLECTION cosmetics are, which she said is great news to some of her peers in university and colleges who would like to look trendy during classes and outings with friends as well.

According to Salvatori, COLLECTION is available at unbeatable prices to enable women “to own as many dazzling colours from the COLLECTION range as they fancy, work the colours according to their preferred look and fall in love with the stunning results without breaking the bank”.

The affordable prices do not mean that COLLECTION skimps on quality. “Although the COLLECTION brand is fashion-driven, we also inject inventiveness into each of our products so as to fulfill the needs of women today. We are especially proud of our ten star products for the eyes, skin and lips that are not only at the forefront of style, but also innovation,” said Salvatori.

To accentuate the windows to the soul, look no further than the COLLECTION Glam Crystals Dazzling Gel Liner, Does It All Mascara, Smokey Eye Palette and Work The Colour Eyeshadow Pencil.

With tiny glitter particles suspended in clear gel, the Glam Crystals Dazzling Gel Liner comes in six shades that dress up the eyes with a quick-drying formula. Simply apply over the lashline as eyeliner, or on top of mascara to add some glamourous sparkle in any look. The Does It All Mascara is also a favourite among women who likes to have it all – lashes that are waterproof, lastingly volumised, curled, lengthened and cared for.

If you are going for an enigmatic look, the Smokey Eye Palette comes in nine dashing shades and a “how-to-use” guide available on the reverse pack. Work the Colour Eyeshadow Pencil is great for perking up the gaze with six waterproof and blendable shades. It can also double as a kohl eyeliner pencil.

For flawlessly glowing skin, the Cover & Go Foundation and Concealer Duo is an ingenious, dual-purpose combination of liquid foundation and cream concealer – it has built-in mirror for easy application of the foundation and concealer, great for a quick fix. 

The Bright and Glow Brightening BB Cream and Compact Foundation both boast of UV coverage of SPF 30 and 20 respectively, and are moisturiser and foundation rolled into one. Other than that, the Lasting Perfection Concealer provides up to 16 hours of coverage, while the Shimmer Shades creates contours and an all-over glow on the face.

Lips are in for a luscious treat as well. Pucker up with the shimmery Hotlights Lipgloss that is available in six shades, and features built-in light and mirror and non-sticky pigment. If you are looking for a brighter lippie, the soft and smooth Lasting Colour Lipstick comes in 10 shades that last all day.

“We at COLLECTION are indeed thrilled to make our debut in Malaysia. With our playful and functional range of star products, we hope to encourage sassy and spirited women like you to “own it, work it, love it” without high investment for every occasion,” said Salvatori.

Have fun discovering all the possible looks you can create with COLLECTION’s wide-range of colours today! COLLECTION is available at selected Watsons and fashion label F Block stores in Sunway Giza Mall, Setia Walk Puchong, Fahrenheit 88, Cheras Leisure Mall, Bandar Baru Sri Petaling, Kuchai Lama, and Bangsar Baru.

When Jane called me that afternoon and invited me for the makeover, she told me it's great to see me again and I told her the same, it was great to meet her again+having so much fun getting up close with this colourful transformation. I love all the colours that I got that day, it was my lucky day with a complete makeup set of fair Ivory Foundation colour to suit my skin tone to the Hot Lights Lipgloss, one of the most-advanced packaging I've seen till today. I love this makeover to the max that somewhere, somehow I felt young and vibrant to look pretty all over again. 

That's what makeup is all about, it's about fun, work it out to look outstanding with a sincere smile and own it like your very own signature beauty. Beauty personify your personality, it's every woman's right to look good and feel good about it! For more exciting news and update from Collection Cosmetics Malaysia, like them at and follow them on their Instagram at  

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