Britain’s most
colourful cosmetic brand, COLLECTION is finally making its debut in Malaysia
with a range of trend-led products for young women to create a look that says
“this is me, and I love it.”
With more than 25 years
of experience, this brand finds its following among fashion-forward and
experimental women who are keen to play with colours to create their look of
the day. With its brand essence “Work the Colours”, COLLECTION has been
offering quality cosmetic inspired by high street trends.
‘Own it, work it,
love it’ – that is COLLECTION’s encouragement to women to not be afraid in
bringing out their fun and fashionable side with bright, shimmery colours. No
matter what your unique preferences and styles are, COLLECTION gives you the
confidence to flaunt it and love yourselves for who you are,” explained Mario Salvatori,
Executive Vice President at LF Asia which markets COLLECTION in the Asia
Pacific region in his speech during the official launch in Kuala Lumpur.
Salvatori also
announced Malaysian starlet Nelydia Senrose as COLLECTION’s brand ambassador
for Malaysia market. With her fresh and
friendly personality, Nelydia is no doubt a source of inspiration of how young
women can have fun with fashion by being creative with colours,” said
Salvatori.
Nelydia, who was also
present during the launch, expressed her excitement for being the face of
COLLECTION. “I am a firm believer that there should be no
rules when it comes to make-up, and I am so happy to represent an international
cosmetic brand that encourages women to experiment and be playful in creating
their own signature look. I think make-up should bring out one’s uniqueness,
not hide it, and stylishly mixing and matching my eye and lip colour is a fun
way to express my personality,” said Nelydia.
The bright-eyed
actress was surprised at how affordable the COLLECTION cosmetics are, which she
said is great news to some of her peers in university and colleges who would
like to look trendy during classes and outings with friends as well.
According to
Salvatori, COLLECTION is available at unbeatable prices to enable women “to own
as many dazzling colours from the COLLECTION range as they fancy, work the
colours according to their preferred look and fall in love with the stunning
results without breaking the bank”.
The affordable prices
do not mean that COLLECTION skimps on quality. “Although the COLLECTION
brand is fashion-driven, we also inject inventiveness into each of our products
so as to fulfill the needs of women today. We are especially proud of our ten
star products for the eyes, skin and lips that are not only at the forefront of
style, but also innovation,” said Salvatori.
To accentuate the windows to the soul, look no
further than the COLLECTION Glam Crystals Dazzling Gel Liner, Does It All
Mascara, Smokey Eye Palette and Work The Colour Eyeshadow Pencil.
With tiny glitter particles suspended in clear gel,
the Glam Crystals Dazzling Gel Liner comes in six shades that dress up the eyes
with a quick-drying formula. Simply apply over the lashline as eyeliner, or on
top of mascara to add some glamourous sparkle in any look. The Does It All
Mascara is also a favourite among women who likes to have it all – lashes that
are waterproof, lastingly volumised, curled, lengthened and cared for.
If you are going for an enigmatic look, the Smokey
Eye Palette comes in nine dashing shades and a “how-to-use” guide available on
the reverse pack. Work the Colour Eyeshadow Pencil is great for perking up the
gaze with six waterproof and blendable shades. It can also double as a kohl
eyeliner pencil.
For flawlessly
glowing skin, the Cover & Go Foundation and Concealer Duo is an ingenious,
dual-purpose combination of liquid foundation and cream concealer – it has
built-in mirror for easy application of the foundation and concealer, great for
a quick fix.
The Bright and Glow Brightening BB Cream and Compact Foundation both
boast of UV coverage of SPF 30 and 20 respectively, and are moisturiser and
foundation rolled into one. Other than that, the Lasting Perfection Concealer
provides up to 16 hours of coverage, while the Shimmer Shades creates contours
and an all-over glow on the face.
Lips are in for a
luscious treat as well. Pucker up with the shimmery Hotlights Lipgloss that is
available in six shades, and features built-in light and mirror and non-sticky
pigment. If you are looking for a brighter lippie, the soft and smooth Lasting
Colour Lipstick comes in 10 shades that last all day.
“We at COLLECTION are
indeed thrilled to make our debut in Malaysia. With our playful and functional
range of star products, we hope to encourage sassy and spirited women like you
to “own it, work it, love it” without high investment for every occasion,” said
Salvatori.
Have fun discovering
all the possible looks you can create with COLLECTION’s wide-range of colours
today! COLLECTION is available at selected Watsons and fashion label F Block stores
in Sunway Giza Mall, Setia Walk Puchong, Fahrenheit 88, Cheras Leisure Mall,
Bandar Baru Sri Petaling, Kuchai Lama, and Bangsar Baru.
When Jane called me that afternoon and invited me for the makeover, she told me it's great to see me again and I told her the same, it was great to meet her again+having so much fun getting up close with this colourful transformation. I love all the colours that I got that day, it was my lucky day with a complete makeup set of fair Ivory Foundation colour to suit my skin tone to the Hot Lights Lipgloss, one of the most-advanced packaging I've seen till today. I love this makeover to the max that somewhere, somehow I felt young and vibrant to look pretty all over again.
That's what makeup is all about, it's about fun, work it out to look outstanding with a sincere smile and own it like your very own signature beauty. Beauty personify your personality, it's every woman's right to look good and feel good about it! For more exciting news and update from Collection Cosmetics Malaysia, like them at www.facebook.com/CollectionCosmeticsMY and follow them on their Instagram at www.instagram.com/collectionmalaysia
That's what makeup is all about, it's about fun, work it out to look outstanding with a sincere smile and own it like your very own signature beauty. Beauty personify your personality, it's every woman's right to look good and feel good about it! For more exciting news and update from Collection Cosmetics Malaysia, like them at www.facebook.com/CollectionCosmeticsMY and follow them on their Instagram at www.instagram.com/collectionmalaysia
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