Held at Pietro Restorante Italiano, Kuala Lumpur, the exclusive dinner with Ms. Emeline Leduc, Mary Cohr’s International Distribution Director featured the upcoming plans of Mary Cohr Malaysia to actively engage with beauty salons and to provide the salons’ beauty consultants with world-class training sessions. One of Mary Cohr's key products – Vital Essence, was also introduced during the session.
Ms.
Wendy Woo, shared that “Mary Cohr has been in the global market for more than 30 years with many success stories.
Here in Malaysia,
we will be importing more product ranges that will suit Asian skin, something that
will benefit both salons and consumers alike. Mary Cohr Malaysia will be
working closely
with the local beauty salons to get consistent updates on consumers’ feedback, and
we will continuously provide training sessions to ensure that all the salon’s
beauty consultants
are able to assist and provide world-class standards of consultation and suitable
treatments to all customers and clients. Moreover, we have calibrated the
prices of
the products for the Malaysian market to ensure that they are within the means
of middle
income consumers”.
Ms
Woo also added, “Though women now know the importance of keeping good impression
with cosmetic application, many still overlook the essential care and treatment
needed to keep the skin healthy and radiant. We are committed to guide our consumers
and clients towards achieving the best results for their skin. Mary Cohr’s extensive
range of products, including the holistic healing “Vital Essence” with active ingredients
from the heart of nature, will be able to cater for the needs of every individual.
Vital Essence being one of Mary Cohr’s key products will be the primary focus of
our salons”.
“We
see great potential growth in the Malaysian beauty industry, Unlike many
products out
there in the market which focus mostly on ringing up the sales even though the products
may not be suitable for the consumers' skin conditions, Mary Cohr has a wide range
of products which are suited for Asian’s skin. It is Mary Cohr’s pledge to
provide proper
training to all the beauty consultants so that they are able to provide appropriate consultation
to consumers and clients. To strengthen Mary Cohr’s presence, we are excited
to introduce the “Mary Cohr Business Opportunity” which is a programme designed
for young entrepreneurs who have passion for beauty. The programme aims to provide
a platform and opportunity for these individuals to succeed in the beauty industry”,
said Ms Emeline Leduc.
The
broad portfolio of Mary Cohr has strong consumer appeal, allowing the brand to grow
the base and increase sales globally. The
products available in Mary Cohr Malaysia include but not limited to;
1. Vital Essences: Revolution of the beauty salon market, thanks to a patented
process
known as hydrogelification, revolutionised the application of Essentiona
Oils.
2. New Youth: A complete anti-aging product, formulated from the cellular life
concentrate
3. Pure Environment: Hydra-oxygenating cream which replenishes actions in one
single
step. Thanks to Dermo-Sculting.
4. Age Sign’s Repair: The intensive Cellular Cure with 60 cellular actives.
5. SWhite: Range of Lightening to disminish pigmentation and boost skin brightening
action.
6. Night Slimlook: It refines plump cheeks, adds shape to the cheek area, slimdown the chin and firms facial contours.
7. Hydromose-Cellualr Moisturisation Serum: Revitalises dehydrated skin using cellular moisturisation through “Osmosis” and smoothes dehydration lines and
leaves
the skin looking supple and luminous.
8. Perfect Gel Cleanser: This astounding gel perfectly cleanses and removes
make-up
from the skin. When massaged into the skin, it transforms into oil and
then
an emulsion upon contact with water.
9. Nourishment: A complete beauty care for Dry Skin to recover comfort and
radiance.
10. Epil Smart & Stick Hair: Comfortable & perfect hair removal method
with lasting
results.
About MARY COHR
The
global skin care, hair care ,make up and shower products business is worth USD 382
billion according to Forbes where the top 10 brands account for USD 60 billion. Anti
aging products with patented genetic technologies and formulas are fast gaining popularity
in the market. Also popular are products that claim to lighten skin tone because
the local perception of beauty as having whiter skin. Another recent trend in
the market
has been products that claim to give customers a spa experience at home. To find out more about Mary Cohr, you can visit www.marycohr.com.my
Mary
Cohr Laboratories are indeed one of the very few cosmetics manufacturing companies
in the world to have double certification from the international certification organisation
Bureau VERITAS: The first is ISO 22716 which lays down good manufacturing
practices which ensures high quality products. Mary Cohr laboratories has
white rooms, uses pure water which is tested on a continual basis, double
weighing checks
and procedures for enabling the traceability of each product. The second certification is ISO 14001, a standard that espouses
the principle of environmental protection through
the control of the impact of the company’s activity.
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