Friday, May 30, 2014

IMEDEEN® Revealed Christy Turlington As The Global Brand Ambassador And 90 Days Journey With Joanne Yew

From left: Azwar Kamarudin (Director, Corporate Affairs, Pfizer), Darlene Tan (Head of 
Sales, Pfizer), Ivy Tan (Product Manager, Consumer Health Group - Marketing), 
Joanne Yew (Actress), Huang Juan Juan (Head of Marketing, Pfizer), Irene Chan 
(General Manager, Consumer Health and Specialty Group of Healthcare Business 
Unit, DKSH Malaysia) and Wai Ling Lui (Head of Marketing, DKSH Malaysia).

IMEDEEN@ beauty supplement reveals model and maternal health advocate Christy Turlington Burns as its new global brand ambassador.  Undoubtedly one of the world’s most iconic models, Christy’s natural beauty and belief that health and beauty begins from the inside makes her the perfect spokesperson for the brand.

A genuine advocate of the award winning beauty tablets, Christy credits IMEDEEN@ plus as one of her secrets to beautiful, younger looking skin. Known to reduce the appearance of fine lines and wrinkles and improve radiance, two daily tablets help Christy keep her skin looking its best from the inside, nourishing the deep dermal layer where skin creams cannot reach. 

Christy comments: “It’s very important for me to maintain great looking skin – not only as a model, but as a woman with lots of demands and many roles to fill each day. Now more than ever it’s important that I nourish myself in every way possible to take care of my health and well-being. Caring for my skin on the inside is just as important as how I care for the outside and I can count on IMEDEEN@ to deliver deep down nourishment where it matters most”.

90-Day Journey with IMEDEEN®
In conjunction with the announcement of Christy Turlington Burns as its new global brand ambassador, IMEDEEN® introduced its 90-Day Journey with IMEDEEN®, a journey that helps Malaysian consumers understand the importance of stimulating their own body to improve skin health naturally.  To participate, consumers only need to purchase a box of IMEDEEN®, send them an SMS with a code, continue with 2nd and 3rd box and then SMS to them again with the same code at the end of the 90-day journey to tell them about your experience.  Selected participants with proof of purchase, will be contacted to receive a token of appreciation.

IMEDEEN® is proud to have local celebrity Joanne Yew Hong Im lead the IMEDEEN® 90-Day Journey.  Joanne was in a memorable journey of her own, as she starred in the film ‘The Journey’ that broke local box office sales records recently. The much-acclaimed and well-loved film is now the highest grossing Malaysian film of all time. Joanne, a former 2007 Miss Astro Chinese International, made this stunning comeback to the entertainment industry after completing her studies in South Korea. She is still reeling from the huge success and fame that the film has brought. And now she has chosen to participate in IMEDEEN®’s 90-Day Journey to enhance and maintain her youthful looking complexion in her hectic lifestyle.

 I am very excited to participate in the IMEDEEN® 90-Day Journey.  IMEDEEN® is a trusted brand worldwide, and women in more than 50 countries have been taking this internal beauty supplement since 1991 so I have no doubt of its safety and efficacy,” said Joanne.

The benefits of IMEDEEN® skincare tablets can be seen within 90 days because our body needs to be stimulated to produce our own collagen.  Due to a combination of age as well as our body’s increasing laziness to rejuvenate with increasing dependence on beauty products, I am completely convinced that I need my own body to take charge of my beauty from the inside,” added Joanne.

 It is indeed a great honour for me to join Christy Turlington Burns, the global ambassador to IMEDEEN®, in this journey.  Christy has already embarked on this journey for more than 90 days, so I pledge to complete the journey just like her.  Growing up, I looked up to Christy as a role model.  She is one of the greatest supermodels of all time and a devoted mother; and yet, in spite of her busy schedule, she remains so beautiful and youthful.”

Huang Juan Juan, Head of Marketing, IMEDEEN®, said:  “We are very pleased that Joanne is participating in the 90-Day Journey with IMEDEEN®.  Joanne is an individual who is beautiful inside and out that all Malaysian women can relate to.” Let IMEDEEN® return the lustre and luminescence to your skin with IMEDEEN®. Sign up for the Journey today and your skin will be thankful that you did. 

IMEDEEN@ supplements have been a global leader in skincare from within since 1991.  Developed in Scandinavia by a team of research scientists, IMEDEEN@ skincare tablets offer a targeted solution to the challenges facing skin on a daily basis.

About IMEDEEN® Plus
Two tablets daily are known to help reduce signs of aging right where it begins, in the deep dermal layer where traditional creams and lotions cannot reach. Collagen-rich Marine Complex and US Patented antioxidant-rich LycoPhenceGS® Forte are combined into one groundbreaking beauty supplement to stimulate collagen production and renewal of skin cells in the skin’s supportive structure for positive results inside and out.

IMEDEEN® plus is available at all leading chain and independent pharmacies.
It is priced at RM248 per box of 60 tablets.

About Christy Turlington and Every Mother Counts
Christy Turlington Burns is the founder of Every Mother Counts, a campaign to end preventable deaths caused by pregnancy and childbirth around the world. Every Mother Counts informs, engages, and mobilizes new audiences to take action to improve the health and well-being of girls and women worldwide. Christy is also an avid yogi and merged her love of the practice and writing to author her first book, Living Yoga: Creating A Life Practice (Hyperion 2002). She also founded two successful lifestyle brands; Sundãri, an Ayurvedic skincare line and nuala, a yoga inspired apparel and accessories line. Christy has a BA from NYU’s Gallatin School of Individualized Studies and is currently pursuing a MPH at Columbia University’s Mailman School of Public Health in New York City, where she lives with her husband, a filmmaker Edward Burns and their two children.

This is the IMEDEEN UltraSound Skin Collagen Test Result which I have scored 62 marks, that's exceptionally high for my age group. She told me "OMG, you have the highest score here besides another guy who's 31 years old." Haha...I only managed to laugh and wondering if this test result is accurate or not as the average result for others are between 20-45 score. How could it strike up to 62% I was thinking. But then she told me I have very nice, smooth skin and when she test my skin, she can feel that my skin is very firm indeed. She said no wonder I didn't put on any makeup or foundation. 

She asked me what's my secret is? Well, I really believe taking collagen supplements helps to slow down the ageing process as I have gone through the 90 Days Journey myself and really experiencing the result slowly from 30 days, 60 days to 90 days itself. When I share my test result with Huang Juan Juan and Ivy, we further talk about the benefits of taking IMEDEEN in the long run. Juan Juan said I should share my points of view with the media but then I replied her, "Maybe next time!"

No comments:

Post a Comment