Brands promising
solutions for hair-loss are aplenty, however not many can claim to have a
clinically-tested and proven record, along with the expertise of a European
pharmaceutical leader that’s over a century old! Making its debut in Malaysia, Tricovel®
is here to grant Malaysian men and women thicker, healthier and stronger
hair.
Formulated
to reduce hair loss while simultaneously improving hair structure, Tricovel®
was developed by Giuliani, an Italian pharmaceutical company founded in 1889
that is an established leader in anti-hair loss research. The company developed
specific and patented active ingredients, and even Biogenina®, an
innovative complex that protects and encourages the functionality of the
hair-bulb cells, promoting hair growth and counteracting hair loss.
Furthermore, clinical studies prove that Biogenina® reduces hair
loss while also giving strength and nourishment to hair, improving hair
structure and prolonging hair life.
As
a rule, about 80 to 100 hairs fall out every day. Temporary and/or excessive hair
loss whereby more than 100 hairs per day fall out and are not replaced, commonly known as Telogen Effluvium can be caused by physical and emotional
stress such as childbirth and trauma, an inadequate diet, usage of certain
drugs and habitual and environmental factors such as smoking, exposure to the
sun and overuse of styling and heating products. A person suffering from temporary
hair loss would require intervention. Giuliani’s Tricological Research
developed Tricovel®’s anti-hair loss range that works as a complete
hair system to counteract hair loss.
Among
the products available locally are vials, developed uniquely in
different formulas for men and women. Tricovel® vials contain
Biogenina® and use the innovative and exclusive Triactive3®
Technology that releases a triple concentration of active ingredients when
applied onto the scalp, allowing a gradual release over 3 days and penetrating
deep into the hair follicle so that it isn’t removed by following washes. Unlike
many hair products that leave a greasy residue that seems to sit on the surface
of the skin without getting absorbed, Tricovel®’s ‘suitable for all
hair types’-formula doesn’t limp or weigh hair down as it is non-greasy and
dries quickly. Best of all, Tricovel®’s effectiveness conveniently requires
only a single vial application once every three days thanks to the built-in
gradual release technology.
A
double-blind, placebo-controlled clinical study with 90 subjects suffering from
Telogen Effluvium was conducted in Italy over a 3-month period. Within the
study, 3 hair tests were carried out: the ‘Wash test’ monitoring hair loss
during hair wash; the ‘Pull test’ that tested hair’s resistance to traction;
and the Tricogram which measured hair shaft diameter, and number of hairs in
the active growth
phase of hair follicles (known as the anagen phase) whereby the root of the
hair is dividing rapidly, adding to the hair shaft. With a once in 3-days
application, subjects of the study showed an impressive mean result including
an astounding 63 percent reduction of hair loss, with an increased
hair strength of 80 percent and a whopping 87 percent of patients with fuller-bodied
hair.
The
Fortifying Shampoo can be used in complement with the vials, as it
contains not only Biogenina® but also additional nutrients including
wheat proteins, silk amino acids and Pro-vitamin B5 that act as a scalp
antioxidant. These active ingredients nourish, hydrate and repair hair fibers
while also protecting from chemical and styling stresses (such as heated hair drying).
Furthermore, the Triactive3® Technology in the shampoo enables Biogenina®
to resist rinsing. The shampoo has been dermatologically tested to be safe for
daily usage.
Present at the Kuala Lumpur launch of Tricovel® was Ms. Chiara
Marchese, International Sales & Marketing Director of principal company
Giuliani S.p.A. based in Milan, Italy. Delivering her presentation titled “Tricovel®: The Clinically Proven Anti-Hair Loss
Innovation”, Chiara explained: “Tricovel® vials are unique in terms of formulation thanks to
Biogenina®, the
patented compound developed by Giuliani. Our product is proven effective
against temporary hair loss backed by placebo-controlled clinical trials, and
is also convenient thanks to the patented Triactive3® technology that with a progressive
release of the actives requires only one application every 3 days. Tricovel® shampoo with Biogenina® with its delicate action, is the ideal
complementary product to the treatment with the vials".
Officiating the event was Trade Promotion Attaché at the Italian Embassy in
Malaysia, Dr Andrea Ambra, who was escorted to the signing ceremony by Aileen
Chan, CEO of LiveLife Sdn Bhd as distributor of Tricovel® in Malaysia.
Tricovel® is priced at RM348 for vials packed in a month’s supply in box of 10, RM69 for the Fortifying Shampoo(200ml). Available
at selected pharmacies as well as via www.plincco.com,
http://jacinta.plincco.com/, Tricovel® products will also be carried on popular shopping sites www.hishop.my and www.lazada.com.my . For more information about Tricovel®, browse over to www.tricovel.com
http://jacinta.plincco.com/, Tricovel® products will also be carried on popular shopping sites www.hishop.my and www.lazada.com.my . For more information about Tricovel®, browse over to www.tricovel.com
About LiveLife
LiveLife International (2002) Pte Ltd is a distributor
and marketer of specially selected health and beauty products that are
evidence-based product claims, supported by proof from international
standard clinical trials. LiveLife is known for its innovative,
award-winning and best-selling health and beauty products like Rilax Zzz, Mireica
and TruDtox developed by LiveLife Biosciences AG of Switzerland.
No comments:
Post a Comment