Wednesday, April 1, 2015

When Cinderella meets KOSÉ Sekkisei, Wishes Come True

In the world of Disney, Cinderella is an ageless icon that has captured the hearts of women, both young and old for many generations. She is kind to everyone and everything around her, and she maintains hope through her dreams. She believes ‘where there is kindness, there is goodness. And where there is goodness, there is magic’. It is this belief that has inspired and motivated girls and women around the world to face everything in life with a positive spirit and to have faith that their dreams will come true one day, like Cinderella.

To celebrate its 30th anniversary this year, KOSÉ Sekkisei is presenting its customers a limited edition of two of its bestselling products, with designs inspired by Disney’s remake of the classic fairy tale, Cinderella. Like how Cinderella’s dreams of meeting a prince came true, Sekkisei hopes to bestow clear complexions upon its customers, making their wishes of having flawless skin come true.

Managing Director of KOSÉ Malaysia Mr. Masaaki Hara shared, “At Sekkisei, we’ve always been about encouraging women to embrace positive changes. For the past 30 years, Sekkisei has been helping women around the world achieve beautiful translucent skin. We believe that there’s a Cinderella in every woman, just waiting for the opportunity to shine. With these beautiful collector’s items, I’m confident that even more Malaysian women will start to fall in love with Sekkisei.”

To help the modern-day princesses’ wishes of a flawless complexion come true, Sekkisei’s 30th anniversary collectors’ products include Sekkisei Lotion and Sekkisei BB Cream Kit Cinderella Limited Design.

Sekkisei Lotion Cinderella Limited Design 200ml, RM170* (*price stated exclusive of 6% GST)
Featuring an illustration of Cinderella’s glass slipper on the bottle, together with glittering stars on the cap, Sekkisei’s most famous lotion gets a fairy-tale makeover. This Sekkisei lotion gives you fine-textured, hydrated and beautifully-translucent skin with the power of oriental plant extracts such as Coix Seed extract, Angelica extract, Melothria extract andDipotassium Glycyrrhizate. These ingredients were carefully-selected out of approximately 100 types of oriental plants to create Sekkisei’s proprietary ‘translucency recipe’.

Just like melting snow, the cloudy white lotion blends instantly into the skin, leaving behind a delicate scent with top notes of rose and jasmine, and a hint of relaxing chamomile. Instantly, skin feels silky-smooth and hydrated.

Sekkisei Lotion balances out skin’s moisture levels, prevents dullness caused by dryness, smoothes out rough patches and reduces reddening caused by sunburn. It can be used on the face, neck and body. Over time, notice beautiful, translucent skin with a cushiony texture that appears pore less.

SekkiseiWhite BB Cream Kit Cinderella Limited Design, RM110*(*price stated exclusive of 6% GST)
Fans of the new Cinderella movie will be enthralled with this BB Cream kit, which contains one full-sized Sekkisei White BB Cream SPF40/ PA+++ (30g) as well as a travel-sized Clear Cleansing Oil (35ml). With two skin-friendly shades to choose from, you can now care for your skin while naturally-covering blemishes and dullness.

Sekkisei White BB Cream provides six benefits in one bottle with essence, emulsion, cream, sunscreen, base makeup and foundation. To be applied after lotion, the BB Cream effectively covers blemishes, freckles and dullness to create a complexion that’s as smooth and fine-textured as snow. Snow Crystal Powder gives skin a soft-focus lustre that seems to glow from within, while oriental plant extracts like Coix Seed extract, Angelica extract, Melothria extract, Shell Ginger Leaf extract and Safflower extract replenish skin with moisture throughout the day.

Sekkisei BB Cream goes on evenly to instantly correct skin tone and improve the appearance of pores, and with SPF40/PA+++ protection, skin is shielded from UV damage, blemishes and freckles. Apply the BB Cream during the day, and at night, cleanse away the day’s makeup and grime with the Clear Cleansing Oil.

To commemorate Sekkisei’s 30th anniversary, KOSÉ has planned a series of campaigns and contests with the theme “Wishes Come True”, especially for you! From 9 March to 31 March, join the Cinderella “Wishes Come True” contest to win prizes worth a total of RM30,000 and more at

Find out more about Sekkisei’s anniversary celebration or check out the Sekkisei Cinderella Limited Design products, you can drop by any of the Cinderella “Wishes Come True” roadshows at the following locations and duration;
1.  Aeon Bukit Tinggi : 10 March – 15 March 2015
 2. Aeon Mid Valley : 16 March – 22 March 2015
 3. Aeon Bandaraya Melaka : 24 March – 29 March 2015

Also, watch out for the Cinderella “Wishes Come True” mobile truck from 24 March to 20 April 2015. The truck will be making its way around Klang Valley, Ipoh, Penang and Johor in major shopping malls and colleges. Activities such as lucky draw, voucher giveaway and contest will be conducted.

Sekkisei Cinderella limited edition products are available at KOSÉ counters, “Wishes Come True” roadshows and also from the “Wishes Come True” mobile truck. Products are limited to 2,000 bottles of Sekkisei Lotion and 1,500 Sekkisei White BB Cream Kits only. Besides, lucky fans will also receive an exclusive Cinderella glass slipper phone plug while stocks last.

Now, with Sekkisei, every woman can be as fair and beautiful as Cinderella. For more information, you can visit and

About Sekkisei 
Sekkisei, which originated from Japan has been trusted and adored by a great number of women since its release in 1985.As a pioneer in whitening skincare, Sekkisei is committed to help women attain bright and translucent skin with glowing radiance,just like fresh snow.

Sekkisei products are designed and created for skin translucency. They harnesses the power of Oriental Herbextracts, which are carefully-selected from about 100 different herbs. Much research had been conducted to develop Sekkisei, and to achieve the fine balance between oil and water content to result in its fine-textured lotion. Its fine texture, hydrated “snow-white” skin effect has made it KOSÉ’s best-selling product, with more than 48 million bottles of Sekkisei Lotion sold since its release 30 years ago.

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