Wednesday, October 14, 2015

NEW Systema 3D Clean With Multi-Cleaning Bristles Reaches Every Part of Your Teeth For A Total 3D Clean

A daily routine of tooth brushing is often taken for granted as many people overlook the importance of getting this  simple cleaning act done correctly. It is not only important to brush correctly, but it is crucial that you use the right toothbrush in order to takcare of your teeth and gums without damaging them.

Toothbrushes are just as important as toothpaste. Most may think that toothbrushes are me
rely tools to help transfer the toothpaste to teeth during brushing but its function goes beyond
that as it is the tool that removes decay causing plaque, the soft biofilm of bacteria on teeth.

Nowadays, we easily find ourselves spoilt for choice in the vast array of toothbrushes stocked on shelves.  Did  you  know  that  there  is  a  staggering 1types  of  available toothbrushes?  The bewildering choices are likely to be a cause of confusion when consumers attempt to select the best toothbrush, but not all toothbrushes are the same. 

One of the most important factors to consider when choosing toothbrush would be to understand how we use our pearly whites daily. What do our teeth endure? For Malaysians there’s one thing which we are all ‘guilty’ of and that is putting our teeth through the toughest job because of our passion for food. Malaysians can be found eating at any time of the day and the diverse flavours as well as unimaginable texture. Food that gets lodged in between tooth, food that stains, food that  leaves a  coating on  gumlines;  all  these  which plaque  feeds on  and  eats away  at  the enamel, causing cavities and decay.

SYSTEMA  the number 1 selling toothbrush in Japan was first launched in 1993 by Lion Corporation Japan (hereafter “Lion Japan”). It was a quantum leap in the prevention of periodontal disease as it introduced the first patented 0.02mm tapered toothbrush that penetrates deeper into the hard to reach areas of in between teeth and gum-lines with the ability to clean the gum pockets, without traumatizing the teeth and gum lines.

In comparison to normal toothbrushes, the tapered bristles have the ability to clean 9 times
better,  meanwhile  reducing  brushing  pressure  by  66%.  It  is  also  more  flexible  leading  to  an effective yet comfortable clean.

SYSTEMA’s history in the development of oral care products dates back to 1896 where the
founder of LION Corporation, Tomijiro Kobayashi began manufacturing soap and toothpaste.
Over the years, our team has grown and in 1914 we launched the first toothbrush, which was
developed together with the guidance from the Tokyo College of Dentistry that is now known as the Tokyo Dental College,” said Mr Takashi Ohno, Director of International Product Innovation Department, Lion Japan.

“Lion Japan believes the most important part of a toothbrush is the bristles. For healthy teeth and gums, a toothbrush must clean beyond just tooth surfaces but effectively all parts of the teeth especially the difficult to reach gum lines, back teeth and between teeth, yet is gentle on the gums and teeth,” Mr Ohno added.

Brushing need not be hard as plaque is naturally soft; the most important is the effective brushing of interdental areas and using a toothbrush that is tapered to be able to also reach between narrow gum lines and between teeth. A healthy smile is an asset”, added Dr Sean Paul, Director of LivingWell Healthcare.

The dental experts Dr. Sean Paul and Dr. Naoshi Kanamaru, Ph.D., Researcher of Oral Care
Research Laboratories, Lion Japan were present to share their opinions on the importance of
choosing the right toothbrush, and how good oral care contributes to improving quality of life. 
As  a  result  of  100  years  in  working  with  dental  professionals  and  having  their  own  team  of scientists,  Lion  Japan  is  no  doubt  the  pioneering  company  in  the  innovation  of  tapered toothbrush.

Today, the tapered experts are introducing yet anot her innovative invention in toothbrushes –
SYSTEMA 3D CLEAN. It is the first ever advanced tapered bristle toothbrush with 0.02mm Multi-Cleaning 3D bristles and a tongue cleaner that designed to fit and better clean every part of your mouth including the tough to reach areas. So no matter what you eat giving you cleaner teeth, healthier gums, and fresher breath. 

The SYSTEMA 3D CLEAN have 5 multi-cleaning ability for a total 3D clean 
1. Spiral Power Tip Bristles
@ Power tip to reach back teeth better to scrape away more plaque 

2. Shorter Center Bristles
@ To clean tooth surface and chewing surface better

3. Longer Spiral Middle Bristles
@ penetrate better in between teeth to remove stuck food pieces 

4. Longer Outer Bristles
@ Penetrate deeper into gum-lines to remove 9X more plaque 

5. Tongue Cleaner
@ To remove food coating and bad breath causing bacteria from tongue SYSTEMA 3D 

CLEAN  was tested amongst key toothbrush brand users and 86% of them found it to have better brushing performance than their current  brand. With 80% preferring it vs their current
brand due to; 
@ Softness of bristles (77%), 
@ Clean in-between teeth (81%), 
@ Clean tooth surface (78%), 
@ Clean along gum line (81%) and better ability to 
@ Clean back teeth (75%).
Source: Insight Asia Research Group– Project Blanco (2014)

These results are further supported by scientific laboratory test that shows SYSTEMA 3D CLEAN has excellent cleaning power in its ability to effectively clean all parts of the teeth such as the gum line, between teeth and tooth surface for a better overall clean. 
Source: Oral Care Research Laboratories, R&D HQ, Lion Corporation, 2014

Held in conjunction with the launch of the SYSTEMA 3D Clean is the SYSTEMA “Start Right Brush Right – Healthy Teeth for Life” campaign. With the first roadshow at One Utama Ground Floor concourse on the 30th Sep to 4th Oct in collaboration with AEON.  The campaign is SYSTEMA’s continuos effort in encouraging Malaysians to cultivate better oral care habits as part of their daily routine by providing them with accurate information and knowledge about oral hygiene beginning with 2 simple steps and that is to choose the right toothbrush as well as adopting the right brushing techniques and habits recommended by dental professionals. 

SYSTEMA 3D CLEAN is now available in all leading stores and pharmacies nationwide at RM11.50 (GST incl). For more information on about SYSTEMA 3D CLEAN, you can visit and its official Facebook page

About Southern Lion Sdn Bhd 
Southern Lion Sdn Bhd is a joint venture company between LION CORPORATION Japan and Lam Soon (M) Bhd. It started its operations in April 1987 and grown to today’s position as the No.1 Detergent Manufacturer in Malaysia with many leading brands like TOP, Bio Zip, Shokubutsu, Systema, Fresh & White and Kodomo. Southern Lion strives to continuously improve the quality of life of consumers by offering them products of innovative concepts at affordable prices.

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