Monday, June 2, 2014

Avenue K Celebrates The Fashionably AK Spring/Summer Season

Kuala Lumpur’s hottest urban hub for art and creativity, Avenue K will be holding its very first Spring/Summer fashion and beauty celebration aptly named Fashionably AK from 30th May to 1st June 2014. The trendy inaugural affair will showcase an array of the newly refurbished shopping mall’s international and Malaysian fashion brands.

To kick off the first preview of the public weekend shows, 21 brands were showcased during the afternoon launch on Friday, 30th May 2014 at 2.00pm. Avenue K’s invited guests and media enjoyed an opening celebration to kick off the weekend with entertainment by headlining DJ, Farez Khan of DANGERDISKO. MUJI, Dressing Paula, Cotton On, Kitschen and MIDI were among the participating brands, whose descriptions are as follows.

Through the careful selection of materials, streamlining manufacturing processes, and simplifying packaging, MUJI has continually introduced high quality MUJI brand products onto the market, at lower than usual prices. Presently there are more than 7,000 items sold as MUJI products worldwide. MUJI’s natural and simple design proposes rational lifestyles for today's world. MUJI products are frill and packaging free with its priority being to provide the best quality products at lower prices. Avenue K is proud to announce MUJI’s largest flagship store in Southeast Asia now open on our mezzanine floor.

Dressing Paula
Dressing Paula is the go-to brand for women who are searching for outfits that take them from work to play. Offering flattering pieces that accentuate curves, the brand is a reflection of quiet confidence. Dressing Paula allows women to be noticed for who they are, not what they’re wearing. It ushers her to the fore while playing a supporting role in her life. With a vision to accentuate a woman’s virtues, Dressing Paula’s designs allow women to subtly stand out.

Cotton On
Cotton On is an Australian retail chain known for it’s fast-fashion clothing for men, women, teenagers and children. Founded in 1991, the chain now boasts over 1000 stores worldwide. It has expanded to include intimates, sleepwear and activewear. The Cotton On outlet at Avenue K is the largest Southeast Asia and Malaysia respectively. 

When it comes to fashion, youths have a smorgasbord to choose from. They pair different brands to different styles to achieve a look that satiates their fashion taste. However, more and more fashion brands are beginning to serve the same, safe flavour while few offer a variety of style ingredients to cater to their broad palette. Enter Kitschen, a brand that carries an assortment of styles perfect events for the pickiest of youths. It is a fashion playground that encourages experimenting with mix different styles to create your own original fashion concoction. 

MIDI is an inspiring, independent label, which began online by a group of friends with a passion for fashion. It brings a refreshing range of statement necklaces, unique design choices and a bold color palate. Electric blue, hot pink and neon colors fill its display units with a tasteful selection of bags and multipurpose clutches.

There is more than plenty to see and do at the new Avenue K. Sue Wang, General Manager of Avenue K elaborates, “We are delighted to showcase the Spring Summer collections available in the mall with all of our fashion tenants. It’s our first fashion show with many more to come throughout the year.

“Come join us for Fashionably AK between 30th May to 1st June 2014 and get up close with G2000, Original Classic, Cosas United, Femme Fatale, F.O.S, I.D by Ruffey/Radioactive, Leather Avenue, Esfolar, Nichii, Leica, Modani, RedEye, Schmidt Marketing, The Mod House, Seen, Sunglass Hut and Garden of Dazzles.”

About Avenue K
Strategically situated across from Kuala Lumpur’s iconic Twin Towers, Avenue K is a modern and cosmopolitan mall that aims to be the third space between work and home. Wholly owned by City Properties Sdn. Bhd and professionally managed by Synergistic Real Estate Management & Network Pte. Ltd., it has approximately 400,000 sq.ft of leasable retail space spread across 8 levels. With the concept of “Make Friends, Create Trends”, Avenue K boldly integrates the elements of shopping, culture, entertainment and gastronomic experiences, providing the hip and aspiring, a place to enjoy the pleasures of Kuala Lumpur’s city centre. 

About Synergistic Real Estate Management & Network Pte Ltd
Synergistic Real Estate Management & Network Pte. Ltd . (SRE) is a retail and mixed-use commercial property development, investment and management consultant, as well as a Mall & Asset Manager.  Well known for its value-adding solutions and services, professionalism and performance-based approaches and management, its management track record include Marina Center (Singapore), Junction 8 (Singapore), Gurney Plaza (Malaysia), Great Eastern Mall (Malaysia), One Prime(Shanghai, China), Kai Yuan Mediterranean Mall (Shanghai, China), Raffles City (Shanghai, China), The Exchange Mall (Tianjin, China), Tai Mall (Taiwan).  SRE’s network extends globally, from retailers, real estate developers, real estate funds, real estate investment trusts to real estate investors. 

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