Watsons Malaysia once again embarks on a special Hari Raya
campaign in conjunction with the Malaysia Mega Sale today. The leading health
and beauty retail brand has collaborated with Media Prima, TV3 on their
exclusive Raya Ni Mesti Kahwin drama
series as part of the campaign.
The campaign encourages Malaysians to
watch the drama Raya Ni Mesti Kahwin at
TV3, shop at Watsons’ outlets and get a chance to meet the lead casts – Nina
Iskandar, Amar Asyraf and Azlee Khairi as well as win exciting prizes. In
addition, Watsons has initiated Raya Mega Sales from 24th June to 6th
August with discount up to 50% to help customer look good, feel great this Raya.
Speaking during the Chit Chat session at the launch event, Marketing
and Development Director of Watsons Malaysia, Jessica Ng said, “In every year
that we have initiated Watsons Raya campaigns, we have received overwhelming
response. Last year when we launched Azam
Raya Bersama Watsons with Faizal Tahir, we composed a special Raya song
which hit more than 130,000 views in less than a month. Knowing our customers
truly appreciate the value-added services we provide, this year we are
emphasising on an experience to offer and connect Malaysians in this joyful
Hari Raya celebration with Watsons. We believe this campaign will make Hari
Raya for many Malaysians a very memorable one.”
By spending RM80 and above during the
campaign period, first 1,000 customers who RSVP will stand a chance to meet and
shop with casts of Raya Ni Mesti Kahwin at
three selected stores. During the meet and greet, three lucky winners each store
will win RM200 shopping voucher to shop with the casts. Watsons Malaysia’s Managing Director, Kulvinder Birring, GM Trading, Caryn Loh and Marketing Controller, Danny Hoh joined Jessica and the casts Nina Iskandar, Amar Asyraf and Azlee Khairi on stage for the campaign poster signing ceremony.
There will also be a digital contest
aptly titled #watsonssiapanakkahwin
on Facebook and Instagram, where One (1) grand prize winner will win a 3D2N
stay at Holiday Villa Cherating and beauty packages for two by posting their
couple photo to Watsons Malaysia Facebook or Instagram with the #watsonssiapanakkahwin. At the launch event, lead actors of Raya Ni Mesti Kahwin Nina Iskandar, Amar
Asyraf and Azlee Khairi were present to share their involvement in this
exciting campaign with Watsons.
“Raya Ni
Mesti Kahwin, has a fascinating
story line that will surely interest our fans. I’m playing the lead role as
Nana who is in dilemma when both of her housemates are engaged and set to be
married three weeks after Raya. So Nana makes a promise to herself to find the
man of her life and get married this Raya. The suspense of the story is as we
reveal who Nana falls in love with in her journey of finding true love,” expressed Nina. The first episode of the drama series will be aired on TV3, this Sunday,
29 June at 9.30pm.
To raise
awareness about the campaign, Watsons has designed Four (4) one-minute capsules in between the drama
which will run throughout the drama period on TV3. The capsules incorporate
beauty, skincare, health & personal care for both men and women and will
include important elements to Look Good,
Feel Great during Hari Raya.
“We wanted to develop a meaningful
partnership and dedicate a campaign for our customers and with Raya Ni Mesti Kahwin, we have seen the
opportunity through which we all can relate to our customers especially during
festive gathering be it with friends or family whereby the question ‘Bila akan
kahwin?’ is unavoidable. We believe viewers will be eager to know how to
conquer this phrase and find out what happened at the end” added
Jessica.
Watsons
Malaysia’s Managing Director, Kulvinder Birring, GM Trading, Caryn Loh and
Marketing Controller, Danny Hoh joined Jessica and the casts Nina Iskandar, Amar Asyraf and Azlee
Khairi on stage for
the campaign poster signing ceremony. On top of that, customers
who purchase RM30 and above at Watsons will receive exclusive Raya packets for
free.
The participating brands for the
campaign include Blackmores, Brand’s Innershine, Colgate, Dove, Enchanteur,
Garnier Men, Garnier, Gatsby, Gilette, Johnson’s Baby, Himalaya, In2it, KATE
Tokyo, Lipice, Maybelline, Nano White, Neutrogena, Nivea, Nur Kasih, Olay,
Orang Kampung, Salonpas, Safi, Scott’s, Sendayu Tinggi, Silky Girl, Simplysiti,
Syahirah, Vaseline and ZA.
For more information, check out Watsons Facebook www.facebook.com/watsonsmalaysia or Watsons official website www.watsons.com.my. Yummy desserts served here at Bijan Restaurant Jalan Ceylon, KL. Happy Ramadan to all my muslim friends and I'm so eager to welcome the Ramadan season this coming Sunday as I really enjoyed indulging malay food so much. It's like part of my life for the past 38 years and I'm still counting the years to come...Haha!
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