Malaysia’s leading germ protection brand, Dettol, introduced new improved Dettol Body Wash range with pH-balanced formulation in a media launch at Connexion @ Nexus, Bangsar South. The media launch was attended by Dr. Steven Chow, Senior Consultant Dermatologist, celebrity mum Scha Alyahya and corporate partners. With the launch of new Dettol pH-Balanced Body Wash, Malaysian families can now be 100% sure of protection from germs and bacteria while maintaining healthy, moisturised skin.
In hot and humid climate in
Malaysia, we constantly expose our skin to external elements and the threat of
germs and dryness. Environmental factors such as pollution,change in
temperature, diet and even harsh household products can strip away the
essential lipids on the skin’s outer layer. When these natural oils, which act
as a protective barrier, become compromised, it makes us susceptible to germs and
potentially-harmful pathogens.
Dettol, Malaysia’s #1 Germ
Protection Brand**, understands the importance of caring for your
skin while keeping it well-protected. Trusted by families and medical
professionals for generations, Dettol aims to build healthier lives and happier
homes by providing the best protection against germs and bacteria.
With a
newly-improved formulation, Dettol pH-Balanced Body Wash is the ideal body
wash for every Malaysian family. Dettol’s signature anti-bacterial properties not
only protect your skin from germs and bacteria, its improved pH-balanced formula
also helps retain skin’s moisture, thus preserving your skin’s natural barrier leaving
it healthy and moisturised.
Hina
Nagarajan, General Manager of RB Malaysia and Singapore,
emphasized that maintaining the health of Malaysian families is Dettol’s
mission. “Since 1932, Dettol has been at the forefront to protect the health of
our consumers by regularly launching new product innovations and improvements
to meet the evolving needs of our consumers. We understand that healthy skin is
the starting point of beautiful skin and are pleased to offer the trusted
protection of Dettol in a new pH formula so that our consumers can now enjoy germ
free, healthy and beautiful skin.”
During the event, Senior Consultant Dermatologist, Dr. Steven
Chow, talked about the importance of maintaining healthy skin in an
increasingly harsh environment. He said, “Many of us tend to take our skin for
granted. Hygiene is an important factor in ensuring skin health and preventing
body odour, especially in a hot tropical country like Malaysia; where pollution
and haze are on the rise. Body washes with anti-bacterial properties are
helpful in fighting the germs on a daily basis. At the same time,it is
important to use products that are compatible to your skin’s natural pH level
cleanse your skin without stripping away its natural lipid layer, maintaining
the skin’s moisture and ensuring truly healthy skin.”
The pH balance property for Dettol’s
new pH-Balanced Body Wash was demonstrated live to the audience with the help
of a pH pen. A healthy skin’s pH level lies between 4 and 6, which matches
Dettol’s pH-balanced formulation- ensuring the skin’s moisture to remains
intact. On the other hand, other body washes and skin products could be acidic
pH level (between pH 1 and 3) - causing redness, sensitivity and inflammation,or
too alkaline pH level (above pH 8) - causing extreme dryness and premature
aging. Dettol pH-Balanced Body Wash is available in 6 variants at retail stores nationwide and is suitable for use by the entire family.
About Dettol
Dettol has been a trusted antiseptic brand since 1932 and is the world's leading brand of antiseptics and a trusted champion of family health. Dettol products offer a high standard of germ kill and are recommended by healthcare professionals for their proven ability to keep families healthy. The brand has stayed contemporary through the launch of new products and offered consumers a breadth of products across categories that can help protect them from germs. These include shower gels, bar soaps, hand sanitizers, liquid hand washes and antibacterial wet wipes.
Dettol has been a trusted antiseptic brand since 1932 and is the world's leading brand of antiseptics and a trusted champion of family health. Dettol products offer a high standard of germ kill and are recommended by healthcare professionals for their proven ability to keep families healthy. The brand has stayed contemporary through the launch of new products and offered consumers a breadth of products across categories that can help protect them from germs. These include shower gels, bar soaps, hand sanitizers, liquid hand washes and antibacterial wet wipes.
With 100% protection from germs*,
it’s no wonder that Dettol is a trusted brand among mothers to keep her family
members protected all day long. *Kills
99.9% of germs, **As
of Nielsen MAT Data, Aug 2014.
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