Saturday, May 16, 2015

BiO-LiFE® Launches Astaxanthin 4mg

Red-iscover your youth with BiO-LiFE®’s Astaxanthin 4mg! BiO-LiFE® shares Mother Nature’s benefits with the launch of BiO-LiFE® Astaxanthin 4mg, a dietary supplement of pure anti-oxidant to address aging skin. A capsule of Astaxanthin a day helps to reduce age spots, pigmentation, fine lines and wrinkles, and helps to improve skin moisture, texture, and elasticity.

The ‘superstar ingredient’ Astaxanthin is a red pigment renowned in scientific circles as an anti-oxidant, with various additional benefits that would be right at home with those who regularly walk on along red carpets. Women who lead active lifestyles and, who are always on-the-go are more exposed to ultra-violet (UV) light which causes skin damage.

UV light and air pollution creates free radicals, which in turn damages collagen, the main structural protein of connective tissue in the body and the key substance that gives skin its firmness and elasticity. In our youth, skin remain plump and smooth because the body generates plenty of collagen, but as we age, production slows, and existing collagen is damaged by oxidative stress caused by these free radicals resulting in wrinkles and sagging skin.

“This product is among the excellent anti-oxidant agents made available for the Malaysian market,” said John Goebel, General Manager of BiO-LiFE®. “BiO-LiFE® Astaxanthin 4mg is derived from Haematococcus pluvialis, marine micro-algae which is rich in this substance. It contains a high oxygen radical absorbance capacity (ORAC).”

Dr.Lim in his presentation on maintaining skin health said, “Astaxanthin is a compound from the carotenoid family with naturally occurring pigments that are well-known for their anti-oxidative properties. Studies have shown that people consuming diets rich in carotenoids, which can be found in super foods such as selected fruits and vegetables, are generally less likely to suffer from illnesses.”

“The keto-carotenoid, Astaxanthin, found in wild salmon, krill and shrimps, is among the most efficacious of these carotenoids. As oxidative stress is believed to be a principal mechanism of aging, and other conditions associated with aging, Astaxanthin is a standout star when it comes to modulating aging.” The Red Carpet Affair was graced by Malaysian celebrities including Joanne Yew, Atilia Haron, Nadia Heng and Ee Fee. 

In conjunction with the product launch, beauty blogger Patricia Lim, owner of, was awarded the Astaxanthin Star Blogger Award. Ten bloggers were shortlisted to participate in the Award to vie for the title and products worth RM1000. Patricia Lim was selected from a panel of judges including members of the BiO-LiFE® Astaxanthin 4mg team and the guest celebrities. 

The participants had to sample the product over a period of one month, snap a ‘before’ and ‘after’ close-up photograph of their face without make-up, and summit a photo entry dressed in their most glamorous red attire. Winners were judged based on their skin improvement and the overall ‘glow’ effect, and their commitment to educating their readers with sound beauty advice through their blogs. BiO-LiFE® Astaxanthin 4mg comes in the form of vegetable capsules. Each bottle contains 30 capsules and retails at RM 95 at both chain and independent pharmacies nationwide.

About BiO-LiFE Marketing Sdn Bhd
BiO-LiFE Marketing is a growing healthcare subsidiary within DKSH, one of the leading Market Expansion Services providers with a focus on Asia. BiO-LiFE, with 25 years of experience and counting in the natural healthcare industry has a team that includes nutritionist, food technologists and microbiologists. Since 1990 in Malaysia, they are synonymous with quality, safe and efficacious health supplements from Australia and United Kingdom. As one of the leaders in natural healthcare and holistic therapies, they represent a range of nutritional supplements and herbal remedies based on scientific evidence and built on a strong foundation of quality, safety and efficacy. The products are specially formulated to meet the needs and expectations of today’s modern lifestyle.


  1. It was a beautifully set up red event.:D

    1. Red Carpet Glamour that's for sure! :D

  2. I bought one bottle and will try it today . Hopefully I will see changes.

  3. I bought one bottle and will try it today . Hopefully I will see changes.