Saturday, November 28, 2015

4FINGERS Crispy Chicken Lands In Malaysia

4FINGERS CRISPY CHICKEN has finally landed in Malaysia, at Mid-Valley, Kuala Lumpur. The popular fast casual chain has also opened two new stores in Singapore in just three months, bringing the number of 4FINGERS stores to seven. Less than two years ago, 4FINGERS had just one store in the country. Wishing them all the best and "Sang Yi Hing Lung" for many years to come!

Concurrent to its latest store openings, 4FINGERS has also just celebrated its sixth anniversary. When asked what the next six years may bring for 4FINGERS, Steen Puggaard, 4FINGERS CEO since 2013 said, “Consumer preferences are always evolving. In the F&B industry, consumers are increasingly gravitating towards responsible brands that offer honest, tasty and wholesome food. This is exactly what 4FINGERS stands for”. 

In alignment with the shift in consumer demand, 4FINGERS plans continued growth in Singapore and Malaysia as well as entry into mature markets like Australia, US and key European countries. The happy go lucky staffs picture momento, they're very helpful and attentive to my orders as I wanted to try a bit of everything so they try to recommend me the best choices I can divulge for my lunch that day. 

This demand has also made 4FINGERS a resounding home-grown success since the first store was opened at ION Orchard in November 2009.The brand’s core focus is quality food – they use only fresh chicken, each piece carefully brushed with their proprietary sauces, which are free of preservatives and MSG.

Customers will be spoilt for choice with their varied menu, which includes their signature Crispy Wings, Chicken Drumsticks, Burgers and Sandwiches, Rice Boxes and Salads. I've tried a few choices from the menu and I really enjoyed the Burger Combo set, salad and its Garlic and Spicy Chicken Wings combo that comes with rice too. 

Haha...In fact that day in Gardens, I met a few friends who called me out of nowhere when I was enjoying my hot coffee at Gardens Club, brief shopping trip all around Gardens Mall and had a facial treatment review, they asked me about 4FINGERS and I fully recommended them to try it for real. Really not bad that I wanted to try every menu that's available here.

They offer more than just chicken, their seafood selection is also available brushed with their signature sauces – Soy Garlic or Hot. Side orders include Skinny Kimchi Fries and KimSlaw (house-made kimchi coleslaw). Prices start from RM15.90 for their signature Crispy Wings.

Key Growth Statistics
1.  4FINGERS CRISPY CHICKEN opened their first store in 2009 at ION Orchard, Singapore, and has sincelaunched 6 stores in the country within 18 months.
2.   Between now and 2017, a new rangeof outlet stores will open nearly every two months. By 2017, 4FINGERS will have expanded by 50%, totalling 15 outlets in Singapore.
3.  By 2018, fans of the fast-casual chain can look forward to the opening of 20 4FINGERS outlets in Malaysia.

4FINGERS CRISPY CHICKEN is an original Singapore brand, launched in 2009. With superior food offerings topped off with a fresh and irreverent persona, 4FINGERS intends to disrupt the traditional Quick Service Restaurant category4FINGERS uses only fresh ingredients from reputable suppliers that are HACCP certified. The brand has seven stores in Singapore; with their newest outlet store opening in Malaysia.

No comments:

Post a Comment