Garfield
fans can rejoice as Guardian Malaysia jog memories with cartoonist Jim Davis’
iconic fat cat,which has been known for its hilarious daily adventures since its
debut in 1978. The
Garfield On-the-Go merchandise redemption programme was launched by PeterDove,
CEO of Guardian Health and Beauty Sdn Bhd at its annual dinner with trade
partners today.
When
unveiling the programme, he said: “In addition to meeting customers’
evolvingneeds, Guardian Malaysia continuously looks for creative ways to rewardits
loyal customers, which consists of Malaysians of all walks of life,”
“The
iconic cat Garfield not only brings back fond memories for many adults,itis
also much-loved by teenagers and young children. Guardian’s Garfield On-the-Goseries
of bags and luggage offers something for everyone in the family, lighting up
their journey wherever they go,” he added.
In his welcome address, Dove shared Guardian
Malaysia’s plans to grow its business further, focusing on the following;
1. Rollout of
SRD (Space/ Range / Display)
Guardian will continue
to shape and align its operations to focus on improving shoppers’ in-store experience
through re-layout, renovation and upgrading of the brand as well as stores nationwide
(200 stores in 2016)
2. Implementation
of systems
Guardian Malaysia will
invest in the implementation of systems that include Saturn, SAP Fico and SAP
Retail, to smoothen internal work processes, creating higher efficiency for the
benefit of customers.
3. Improve
working relationships
Another of Guardian’spriority
is to improve working relationships with both internal and external
partners.Guardian Malaysia believes a harmonious and strong working
relationship, especially with business partners, would enable their efforts to
improve shoppers’ experience gain further traction.
“With Guardian Malaysia, being part of the Dairy Farm
family, the largest Pan Asian retailing Group, you can be assured that there is
no shortage of confidence and energy towards the business in Malaysia. The
commitment and interest to grow the business is strong, and if there is a need
for us to invest further in the business, we will. We will strive to maintain
our leading position by being the best in the industry and the best retailer
that you can work with,” Dove added.
Details Of The GARFIELD ON-THE-GO Redemption Programme;
Consumers only
need to make a purchaseof RM20 to receive one stamp. Once they havecollected 20
stamps,they can redeem Garfield merchandises at discounted prices.Consumers can
also gainextra stamps by purchasing star-buy items.
Stamps
will be issued at all participating Guardian stores nationwide;
- From 19 November
2015 to 29 February 2016 for Peninsular Malaysia
- From 3 December
2015 to 29 February 2016 for East Malaysia
Once
they have collected 20 stamps, consumers can;
Redeem a Garfield
overnighter at RM29 (retail price RM79)
Redeem a Garfield
backpack at RM39 (retail price RM99)
Redeem a Garfield
school trolley bag at RM69 (retail price RM199)
Redeem a Garfield
18” wheeled luggage at RM129 (retail price RM399)
Redemption
can be made from 19 November 2015 to 14 March 2016.
Consumers can also purchase a set of
two multiple usage travel organiser for RM19, with every purchase of RM20. That’s not all,consumers can further
stand a chance to win a Vespa. For more information, you can visit www.guardian.com.my
All they need to do is purchase RM30 of Guardian
corporate brand products and follow Guardian Malaysia’s LINE official account.
Nine Vespa scooters, Guardian vouchers, LINE dolls and a host of other prizes
are up for grabs so don’t miss out. Check it out quick if you're a fan like me!
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