Monday, November 23, 2015

GUARDIAN Brings Back Nostalgia With GARFIELD On-The-Go During Their Year End Annual Dinner

Garfield fans can rejoice as Guardian Malaysia jog memories with cartoonist Jim Davis’ iconic fat cat,which has been known for its hilarious daily adventures since its debut in 1978. The Garfield On-the-Go merchandise redemption programme was launched by PeterDove, CEO of Guardian Health and Beauty Sdn Bhd at its annual dinner with trade partners today.

In fact, I grew up wearing Garfield Purple, Pink and White T-shirt with big Garfield covering my chest to tummy, using cute Garfield Pencil Box, Garfield Bags, Garfield Slipper and sleeping with Garfield Fluffy Pillows too. Haha...those great memories down the memory lane is sweet and memorable for me that's for sure. 

When unveiling the programme, he said: “In addition to meeting customers’ evolvingneeds, Guardian Malaysia continuously looks for creative ways to rewardits loyal customers, which consists of Malaysians of all walks of life,”

“The iconic cat Garfield not only brings back fond memories for many adults,itis also much-loved by teenagers and young children. Guardian’s Garfield On-the-Goseries of bags and luggage offers something for everyone in the family, lighting up their journey wherever they go,” he added.

In his welcome address, Dove shared Guardian Malaysia’s plans to grow its business further, focusing on the following; 
                   1. Rollout of SRD (Space/ Range / Display)
Guardian will continue to shape and align its operations to focus on improving shoppers’ in-store experience through re-layout, renovation and upgrading of the brand as well as stores nationwide (200 stores in 2016) 

2.  Implementation of systems
Guardian Malaysia will invest in the implementation of systems that include Saturn, SAP Fico and SAP Retail, to smoothen internal work processes, creating higher efficiency for the benefit of customers.

       3.  Improve working relationships
Another of Guardian’spriority is to improve working relationships with both internal and external partners.Guardian Malaysia believes a harmonious and strong working relationship, especially with business partners, would enable their efforts to improve shoppers’ experience gain further traction. 

“With Guardian Malaysia, being part of the Dairy Farm family, the largest Pan Asian retailing Group, you can be assured that there is no shortage of confidence and energy towards the business in Malaysia. The commitment and interest to grow the business is strong, and if there is a need for us to invest further in the business, we will. We will strive to maintain our leading position by being the best in the industry and the best retailer that you can work with,” Dove added.

Details Of The GARFIELD ON-THE-GO Redemption Programme;
Consumers only need to make a purchaseof RM20 to receive one stamp. Once they havecollected 20 stamps,they can redeem Garfield merchandises at discounted prices.Consumers can also gainextra stamps by purchasing star-buy items.

Stamps will be issued at all participating Guardian stores nationwide;  
-         From 19 November 2015 to 29 February 2016 for Peninsular Malaysia
-         From 3 December 2015 to 29 February 2016 for East Malaysia

Once they have collected 20 stamps, consumers can;
Redeem a Garfield overnighter at RM29 (retail price RM79)
Redeem a Garfield backpack at RM39 (retail price RM99) 
Redeem a Garfield school trolley bag at RM69 (retail price RM199) 
Redeem a Garfield 18” wheeled luggage at RM129 (retail price RM399)
Redemption can be made from 19 November 2015 to 14 March 2016. 

Consumers can also purchase a set of two multiple usage travel organiser for RM19, with every purchase of RM20.  That’s not all,consumers can further stand a chance to win a Vespa. For more information, you can visit

All they need to do is purchase RM30 of Guardian corporate brand products and follow Guardian Malaysia’s LINE official account. Nine Vespa scooters, Guardian vouchers, LINE dolls and a host of other prizes are up for grabs so don’t miss out. Check it out quick if you're a fan like me!  

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