Monday, November 2, 2015

Ayam Brand™ Provides 280,000 Healthy Tuna Meals For Charity Via Its Annual CSR Program and Introduces the ‘Kids Can Cook’ Campaign

Ayam Brand™, famed for its wide range of healthy and convenient, preservative-free canned products will be providing 280,000 healthy tuna meals for charity this year via its annual corporate social responsibility program that was held here. The nationwide Ayam Brand™Charity Campaign is now in its eighth year, and has benefitted more than 14,800 people from 312 charity organizations!

Besides the much-needed contribution of its food products, the annual corporate social responsibility program added new activities every year to keep children engaged, educated and involved to cultivate healthy eating habits and creativity. Among the activities for children conducted via the program include cooking demonstrations, cooking competitions as well as art competitions.

This year, 48 charity homes from across the nation will receive Ayam Brand™tuna, mackerel, kernel corn, processed peas, peach slices and baked beans sufficient for daily meals for all residents for two months. More than 1,600 children, disabled, single mothers and old folks will benefit from this sustained aid.

In Kuala Lumpur and Selangor, the recipients include Rumah Kebajikan Nurul Hasanah, House of Joy, RumahAman, Home of Peace, Pusat Jagaan Rumah Juara Petaling Jaya, Rumah Kasih Harmoni, Rumah Sayangan, Rumah Impian Petaling Jaya and Pusat Jagaan Kanak-kanak Sayang.

The children had the opportunity to experience being chefs for one day at the professional kitchens of the Starhill Culinary Studio. The brand has proven that quality canned food can be part of a healthier diet through its work in promoting healthy eating habits among children and adults with professional bodies, schools, charities and edutainment centers.

Its newly introduced ‘Kids Can Cook’ campaign saw children from participating charity homes learning how to cook simple, well-balanced, nutritious meals under the guidance of celebrity Chef Loke from T-Garden Cooking School. The campaign is in-line with the Ministry of Health Malaysia’s efforts to fight obesity by educating and encouraging children to make informed food choices.

The children learnt how to prepare three Ayam Brand™ Tuna dishes in a fun and interactive session that was specially developed to suit people of different ages and abilities; namely Tuna Puff, Tuna Sandwich and Tuna Pizza. The Ayam Brand™ team created these recipes with a focus on nutrition, simplicity and convenience. 

Ayam Brand™emphasizes the contribution of its tuna products as many charity homes lack regular access to a good source of Omega-3, which is an essential fatty acid that our body cannot produce. Omega-3 may help to prevent coronary heart disease, promote healthy nerve activity, improve vitamin absorption, maintain a healthy immune system and promote cell development. Omega 3 is also important in the development of vision and brain among children.

According to Ayam Brand Chairman, Tunku Dato’ Mu’tamir bin Tunku Tan Sri Mohamed the brand believes that the Kids Can Cook campaign is an ideal platform for children to gain exposure to culinary skills that can help to build their self-confidence and make them more independent.

“Ayam Brand™ would like to equip children with the knowledge and skills to make not just better food choice but to make their own healthy meals. The good habits and skills they learn at this age will last them a lifetime. Fast food will not be their first option if they can make their own tasty and quick meals. The early exposure to good food can even inspire them to make cooking their career,” he said.

 “Involving children in cooking has many benefits from learning basic maths like counting eggs for example, or learning how to measure volume and weight of ingredients. Cooking promotes literacy by introducing new words andconcepts to young children. And it is a good time to bond with a ‘I Can Do It’ spirit,” added Tunku Dato’ Mu’tamir.

Due to current economic conditions some charity homes have been facing shortages as donations from corporations and individuals have fallen.  AyamBrand™’s continued support is timely to tide them over during this time.

Ms Justine Morais, representative from Home of Peace who spoke on behalf of all the recipient homes in Kuala Lumpur and Selangor said that the contribution from Ayam Brand™was valuable as it extended the variety of the residents’ regular diet, and was fast and convenient to prepare.

“Donations and contributions are not as high as last year making AyamBrand™’s contribution a lifesaver for us. The children enjoy the tuna as it is something different from our usual diet, and we are happy that we are able to provide a healthy option to our usual fare. After these cooking classes we expect that they will enjoy making tuna sushi and pizza,” said Ms Justine.

“We hope with their culinary skills developed from Kids Can Cook campaign today, our children will be more independent and ease our burden by helping our kitchen staff to serve other children at home.” said Ms Justine.

For more information on Ayam Brand™, you can visit or .

About Ayam Brand
Ayam Brand, a household name in Malaysia and Asia for 120 years, is famed for its wide range of quality and healthy canned food. Ayam Brand is today placed fifth as Malaysia’s most chosen FMCG brand ranking list according to Kantar Worldpanel’s 2014 Brand Footprint Study.

In 2009, Ayam Brand was awarded “The Brand Laureate Awards 2008-2009” (the World’s Best Brands in the Asia Pacific). For two consecutive years 2006 & 2007, Ayam Brand was ranked top Asian brand of canned food category in a consumer survey by Synovate Research (Asia’s Top 1000 Brands) commissioned by Media Magazine Hong Kong.  

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