Ayam Brand™, famed
for its wide range of healthy and convenient, preservative-free canned products
will be providing 280,000 healthy tuna meals for charity this year via its
annual corporate social responsibility program that was held here. The
nationwide Ayam Brand™Charity Campaign is now in its eighth year, and has
benefitted more than 14,800 people from 312 charity
organizations!
Besides the much-needed contribution of its food
products, the annual
corporate social responsibility program added new activities every year to keep
children engaged, educated and involved to cultivate healthy eating habits and
creativity. Among the activities for children conducted via the program include
cooking demonstrations, cooking competitions as well as art competitions.
This year,
48 charity homes from across the nation will receive Ayam Brand™tuna, mackerel,
kernel corn, processed peas, peach slices and baked beans sufficient for daily
meals for all residents for two months. More than 1,600 children, disabled,
single mothers and old folks will benefit from this sustained aid.
In Kuala Lumpur and Selangor, the recipients
include Rumah Kebajikan Nurul Hasanah, House of
Joy, RumahAman, Home of Peace, Pusat Jagaan Rumah Juara Petaling Jaya,
Rumah Kasih Harmoni, Rumah Sayangan, Rumah Impian Petaling Jaya and
Pusat Jagaan Kanak-kanak Sayang.
The children had the opportunity to experience
being chefs for one day at the professional kitchens of the Starhill Culinary
Studio. The brand has proven that quality canned
food can be part of a healthier diet through its work in promoting healthy
eating habits among children and adults with professional bodies, schools,
charities and edutainment centers.
Its newly
introduced ‘Kids Can Cook’ campaign saw children from participating charity
homes learning how to cook simple, well-balanced, nutritious meals under the
guidance of celebrity Chef Loke from T-Garden Cooking School. The
campaign is in-line with the Ministry of Health Malaysia’s efforts to fight
obesity by educating and encouraging children to make informed food choices.
The children
learnt how to prepare three Ayam
Brand™ Tuna dishes in
a fun and interactive session that was specially developed to suit people of
different ages and abilities; namely Tuna Puff, Tuna Sandwich and Tuna Pizza. The
Ayam Brand™ team created these recipes with a focus on nutrition, simplicity
and convenience.
Ayam Brand™emphasizes
the contribution of its tuna products as many charity homes lack regular access
to a good source of Omega-3, which is an essential fatty acid that our body cannot
produce. Omega-3 may help to prevent coronary heart disease, promote healthy
nerve activity, improve vitamin absorption, maintain a healthy immune system
and promote cell development. Omega 3 is also important in the development of
vision and brain among children.
According
to Ayam Brand Chairman, Tunku
Dato’ Mu’tamir bin Tunku Tan Sri Mohamed the brand believes that the Kids Can Cook campaign is an ideal platform for children to gain exposure to
culinary skills that can help to build their self-confidence and make them more
independent.
“Ayam Brand™
would like to equip children with the knowledge and skills to make not just
better food choice but to make their own healthy meals. The good habits and
skills they learn at this age will last them a lifetime. Fast food will not be
their first option if they can make their own tasty and quick meals. The early
exposure to good food can even inspire them to make cooking their career,” he
said.
“Involving
children in cooking has many benefits from learning basic maths like counting
eggs for example, or learning how to measure volume and weight of ingredients.
Cooking promotes literacy by introducing new words andconcepts to young
children. And it is a good time to bond with a ‘I Can Do It’ spirit,” added Tunku
Dato’ Mu’tamir.
Due to current economic conditions some charity
homes have been facing shortages as donations from corporations and individuals
have fallen. AyamBrand™’s continued
support is timely to tide them over during this time.
Ms Justine Morais, representative from Home of Peace who spoke on behalf of all the
recipient homes in Kuala Lumpur and Selangor said that the contribution from Ayam Brand™was valuable as it extended the variety of the
residents’ regular diet, and was fast and convenient to prepare.
“Donations and
contributions are not as high as last year making AyamBrand™’s contribution a
lifesaver for us. The children enjoy the tuna as it is something different from
our usual diet, and we are happy that we are able to provide a healthy option
to our usual fare. After these cooking classes we expect that they will enjoy
making tuna sushi and pizza,” said Ms Justine.
“We hope with their
culinary skills developed from Kids
Can Cook campaign today,
our children will be more independent and ease our burden by helping our
kitchen staff to serve other children at home.” said Ms Justine.
For more information on Ayam Brand™, you can visit www.ayambrand.com.my or https://www.facebook.com/AyamBrand.Recipes .
About Ayam Brand
Ayam
Brand, a household name in Malaysia and Asia for 120 years, is famed for its
wide range of quality and healthy canned food. Ayam
Brand is today placed fifth as Malaysia’s most chosen FMCG brand ranking list
according to Kantar Worldpanel’s 2014 Brand Footprint Study.
In
2009, Ayam Brand was awarded “The Brand Laureate Awards 2008-2009” (the World’s
Best Brands in the Asia Pacific). For
two consecutive years 2006 & 2007, Ayam Brand was ranked top Asian brand of
canned food category in a consumer survey by Synovate Research (Asia’s Top 1000
Brands) commissioned by Media Magazine Hong Kong.
No comments:
Post a Comment