COSME DECORTE introduces the all-new Liposome Treatment Liquid, a ‘super lotion’ that harnesses the power of liposomes to immediately change the skin, bringing about instant, tangible effects.
A liposome is a product of encapsulation technology that was developed out of the study of cell biology. The structure of liposomes is similar to that of biomembranes. Composed of phospholipids (the main component of cell membranes), liposomes measure at 0.1 to 0.2 microns, and are much smaller than skin cells. Thanks to their capsule form, liposomes can deliver active agents to targeted sites, and then release them at a designated timing. In addition, liposomes also have moisturising properties, giving them a two-pronged benefit to the skin.
In 1986, the COSME DECORTE launched the first product which contained liposome technology. This year, it offers a new product to achieve an unprecedented level of skin beauty.
The Liposome Treatment Liquid is a high-performance lotion that addresses roughness, dryness and dullness, as well as the irregular texture caused by the weakening of the stratum corneum(the outermost layer of the epidermis). Designed to awaken the potential of every single skin cell, Liposome Treatment Liquid instantly penetrates deep into skin, allowing it to stay moisturised for hours. As a result, the skin’s texture is refined, the T-zone is shine free, and there are no visible pores or blemishes. With frequent use, expect to notice improved clarity and hydration.
Dr.Noboru Naito, Executive Director and Director of Research & Development Division in KOSÉ Corporation, explained further on the rationale behind the creation of Liposome Treatment Liquid. “We have managed to define a condition whereby the skin’s functions are compromised due to a weakened stratum corneum. This is primarily caused by environmental and mental stress, smoking and free radical exposure. There’s always the question: “Why does the skin of some young women look aged, while that of some older women look youthful?” The answer lies in the condition of the stratum corneum.”
“We’ve also discovered that there’s a substance between the layers of the stratum corneum, known as ‘skin capacitors’. This is the mechanism that allows skin to retain moisture. Skin with larger ‘skin capacitors’ are therefore able to absorb and retain more nutrients, improving the barrier function and in turn, maintaining its healthy, beautiful condition,” said Dr. Naito.
The technology behind Liposome Treatment Liquid is no less impressive, featuring a first in the beauty industry – the multi-layered liposome lotion is developed by applying two types of phospholipids suited to a lotion form. The newly-developed Potential Maximizer (PMZ) expands the ‘skin capacitors’ to enhance their cell repair function and cellular response. It does so with the help of two key ingredients: Eriobotrya Japonica Leaf extract and RuscusAculeatus Root extract. The former possesses strong anti-oxidation and anti-inflammatory properties, and also boosts cell activity. The latter stimulates the production of filaggrin, a natural moisturising factor. It also increases the production of aquaporin, thus promoting the formation of a healthy keratin layer.
Paraben-free and oil-free, Liposome Treatment Lotion is formulated with a herbal-floral scent that soothes and heals the senses. It also comes enriched with Theanine (to moisturise), Poria Cocos extract (to activate cells) and TremellaFuciformis extract (to hydrate). The usage instructions are also simple: saturate a cotton pad with a 50-sen amount of Liposome Treatment Lotion, then pat all over face and neck.
Experience this beauty evolution today by requesting a complimentary COSME DECORTE Liposome Treatment Liquid sample at bit.ly/decorteltl. You can choose to pick up your sample at COSME DECORTE counters in Isetan KLCC, Isetan Gardens, Parkson Gurney Plaza and Parkson Pavilion (opening in November).
While sampling, you can also join a simple contest --#MYLIPOSOMEMOMENT, and stand to win a COSME DECORTE Hamper worth RM550.00. Just share your experience of using Liposome Treatment Liquid on COSME DECORTE Malaysia Facebook. A total of 16 winners’ hamper sets await you when you participate in this contest. Winners will be announced on their Facebook page.
About COSME DECORTE
Founded in 1970 by Japanese cosmetic and skincare leader KOSÉ, COSME DECORTE is a premium cosmetics line that incorporates the latest dermatological advancements with innovative technologies. Its name is a combination of two French words: ‘cosmetique’ and ‘décoration’, aptly summarising its aim of providing the highest-quality cosmetics and first-rate hospitality to women around the world who seek refined elegance.
It can be said that COSME DECORTE is always ahead of its time, even during the 1970s, with its premium positioning that sets the brand apart from all other cosmetic brands. In 1992, COSME DECORTE Moisture Liposome became the world’s first cosmetic product to incorporate the use of multi-layered liposomes, a highly-advanced delivery technology. Since then, more than 3 million bottles have been sold.
COSME DECORTE is also known for its collaboration with world-renowned designer Marcel Wanders, who helms the brand as art director. His work can be seen in the AQ MW skincare collection, as well as in the designs that adorn collector-favourite limited edition pieces.