Monday, October 24, 2016

XIXILI Stand Up For Pink Breast Cancer Awareness Campaign 2016

In conjunction with the Pink Ribbon month of October, also internationally known as Breast Cancer Awareness Month, XIXILI hosted its 11th annual XIXILI Breast Cancer Awareness Campaign Event themed ‘XIXILI Stand Up For Pink’ at the Mid Valley Megamall, South Court Ground Floor from 28th September till 2nd October 2016. I was glad I came to render my full support for XIXILI and BCWA Pinktober event that Saturday afternoon.

As a leading Malaysian lingerie brand, XIXILI proudly teamed up with other brand partners who share similar objectives to raise breast cancer awareness and to fund raise for the Breast Cancer Welfare Association (BCWA) of Malaysia. The 5-days event saw an influx of positive engagement from shoppers of all ages as they pledged their support for PINK and took part in the interactive on-ground activities. We walked in a circle together and took many pictures here.

1 in 20 women have a chance of developing breast cancer in their lifetime and breast cancer is the most common form of cancer affecting Malaysian women across all ethnic groups. As XIXILI’s valued customers are primarily women, the message to be more breast aware and to take charge of one’s own breast health is both profound and close to our hearts. Consultation booths with silicone breast dummies, manned by breast cancer survivors themselves and a team of nurses were set up at the event to educate shoppers on the methods of performing the monthly Breast Self- Examination (BSE). All female shoppers were also encouraged to take the opportunity to undergo a complimentary Clinical Breast Examination (CBE) by the on-site certified professional nurses of BCWA.

A private room for Clinical Breast Examinations (CBE) service by the certified professional nurses, and silicon breast dummies on display for Breast Self-Examination (BSE) demonstrations. Dr. Evelyn Ho, a practicing Consultant Clinical Radiologist from Ramsay Sime Darby Park City Medical Centre, also paid them a visit to host a public talk on breast cancer myths and to provide medical advice on breast health care to shoppers.

With the strong dedication and efforts of the BCWA Team, we are proud to announce that a remarkable record 662 shoppers were educated on Breast Self-Examination (BSE), whilst 601 female visitors undertook the Clinical Breast Examination (CBE). Over RM10,000 was raised from public donations, Pink Merchandise sales and Charity Dry Hair Cuts. A Pink Ribbon art sculpture made of entwined yarn was erected to signify the communal bond and support for and amongst women diagnosed with breast cancer.

The Pink Ribbon is an international symbol of breast cancer awareness and the colour pink in general, identifies the wearer who expresses his/her moral support for women with breast cancer. The yarn was also strung within the 4 arches of the main structure, and guests were encouraged to tie their pledge cards along the string to add to the artwork and to imply the deepening bond of the community.

Guests also enthusiastically took part in Shu uemura’s Kiss & Pledge, by donning their favourite shade of pink lip balm, kissing on a heart-shaped pink card and tying it to any one of the 4 string-walls to pledge their support for pink. Haha...Tammy with her sexy lip trying out the Pink lipstick colour, I actually chose the same colour and tried out other sexy colours too. 

Through this shu uemura Kiss & Pledge Lip Service initiative to launch their newest tint in balm, we were encouraged to kiss Pink Pledge card to pledge our support for Pink and to take charge of our own health. More than 400 shoppers had the privilege to be among the first in Malaysia to pucker up in these gorgeous shades. All heart-shaped Pink Pledge card pledges were used to add to the wall art and walked away with beauty samples too. 

One of the weekend main highlights was the Pink Walk parade featuring breast cancer survivors together with their Pink supporters, media friends and bloggers. As the ladies and their supporters took to the floor for their celebratory walk to celebrate life, the concourse was instantly filled with positive vibes and laughter as the breast cancer survivors walked tall with pride and strutted their poses for the cameras and audience. We had so much fun here, pouring our hearts and soul for the breast cancer survivors, XIXILI and BCWA.

Sharing the same beliefs in raising breast cancer awareness, their Hair Partner, Number 76 initiated a fundraising activity by offering a dry hair cut service, by their senior stylists, for shoppers who made a donation of RM15 or above to BCWA. With the overwhelming response, a total of RM5535 was raised from 369 shoppers in the 5-day event; a new record that has surpassed last year.

Number 76 is a Japanese salon brand that arrived into Malaysian shores a few years back. Founded around the concept of a styling one’s hair to complement one’s individual personality, you can expect only the highest service standards that’s always synonymous with Japanese culture when paying a visit to Number 76.

A journey of hope and inspiration, and a message to all affected by breast cancer that they’re not alone, on the road or in this life when struck with breast cancer. Advocating with the Harley-Davidson principle, where a Harley-Davidson is not just motorbike, but synonymous with a journey and a lifestyle where you “Live Your Legend”, Harley-Davidson decked out two of their bikes in pink, and shoppers were given a chance to pose, mount and get a feel of a Harley-Davidson.

As bold as the brand name holds, both the Harley-Davidson Sportster Roadster™ and Dyna Fat Bob™ made their debut this weekend at Mid Valley Megamall and most definitely, did not fail to wow shoppers with their valiant and fearless stances softened ever so slightly with hints of pink, as a tribute and commitment towards those affected by the disease. The next day on Sunday morning, I met Jo again here when I gathered my family contributions to support BCWA charity further and I feel so accomplished being able to play my part for this yearly Pink event all this time for all women or whenever I'm free to do so. 

An Instagram Photo Contest was run concurrently to encourage shoppers to ‘Pose & Selfie’ with the bikes. Shoppers got creative as they snapped their shots, posted their photos to Instagram, tagged the event’s official hashtag #XIXILIstandupforPink, and tagged 2 friends to join them in supporting the cause. The 10 most creative snaps were then selected and each winner walked away with a XIXILI RM100 shopping voucher.

And nobody walked away without something to remind them to Stand up for Pink. With a minimum donation of just RM10 to BCWA, shoppers were rewarded with a spin on the Wheel of Hope and were guaranteed to win the awesome prizes sponsored by Number76, shu uemura, Dunkin’ Donuts, Juice Works and XIXILI. 

In fact, I brought along my new bestie Grace to support the 'Stand Up For Pink' as we loved XIXILI brand so much we can shop for hundreds or thousands of dollars just buying lingerie and quality bras at XIXILI only. In fact, I have started wearing XIXILI intimate wears since in my 20's till today, more than 13 years already. Time really flies like nobody's business.

In tribute to the cause, Dunkin’ Donuts launched a special edition heart-shaped pink ribbon donut coated with delicious white chocolate and filled with the ever popular Bavarian custard. Sold exclusively at Dunkin’ Donuts Mid Valley Megamall from 28 September to 31 October 2016, all sales proceeds from this donut were channeled to BCWA. That's what charity is all about!

A home-grown Malaysian label, XIXILI was founded by a group of ladies who were pleasantly surprised by the improvements of their bust-lines through the right choice of brassieres. They passionately and dedicatedly seek out to offer women of all ages and lifestyles a truly uplifting experience through a personalized fitting and an exquisite lingerie range.

Today, XIXILI proudly offers beautifully designed A - I cup and 65 - 100 band sized lingerie through the advice of XIXILI’s professionally trained Perfect Fitters. With an adamant approach towards fit, XIXILI bras are tailored to a high quality: comfortable yet functional, and beautifully fashionable. 

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