Good news for
organic aficionados! French organic beauty pioneer - Melvita has
recently opened the door to its new concept store at 1 Mont Kiara Mall, Kuala Lumpur where consumers around the area get to enjoy an eco-friendly organic shopping
experience. Truly inspired by the pioneering flagship store
in France, the new store echoes “Nature at Heart”, a spirit of Melvita.
Upon entering the store, Melvita
wants shoppers to feel as if they are sheltered from the harsh weather outside
and be treated and pampered to a relaxing twittering birds and buzzing of bees background sounds fill the air,
welcoming customers on a trip
into the heart of nature. The
elements that represent the classical values connected to Melvita are
explicitly present throughout the design. The materials are those typically
found in the nature: tree trunks reaching the ceiling; preserved moss and bark
forming beautiful green walls, leading the customers to discover the brand’s
remarkable organic and natural beauty identity.
Many
parts of the wall and product plinths are derived from the
beehive honeycomb structure, to demonstrate Melvita’s effort towards
safeguarding the bees and promoting beekeeping. This fun element is complemented with slick modern
fixtures and facets to fully exhibit
the brand’s founding principles of nature commitment in a contemporary, holistic and welcoming setting.
Just
like the other Melvita boutiques, 1 Mont Kiara new concept store offers beauty
and skincare products for women as well as men, with a wide selection that
includes face care, body care, hair care and even hygiene products, among
others. Product formulations are proudly organic and the ingredients are hail
from organic farms and other sources that practice a true respect for nature.
The extensive product collections are all certified by ECOCERT France, and fulfil the standards of
COSMEBIO France (Professional Association for Ecological and Organic
Cosmetics).
Two signature ranges are
definitely the organic Beauty Oil and organic Floral Water. That’s why a Beauty Oil Bar with 3 giant oil tanks are
set up in the boutique to let the customers to exploreMelvita’s large
collection of organic plant oil. Also can be seen is the organic Floral Water
Zone featuring the brand’s iconic organic Floral Water.
As
we all know environmental damages we are facing today is becoming more
crucial. It is everyone’s duty to
protect the environment in order to protect the global community and
generations to come and hence lifestyle change is important as one small step
can make a difference. The new store also practices “Reduce, Reuse and Recycle”
concept to encourage customers to go green by bringing back empty skincare
bottles for recycling. With each recycle and purchase of skincare above RM200,
customers are entitled to receive a “Thank You” skincare giftset worth RM109.
This promotion is valid until 31st October 2014.
Come explore the new concept and play a part in
protecting the environment today at Ground Floor, 1 Mont Kiara, Kuala Lumpur. I personally fell in love with the natural beauty concept during my 1st visit there, I liked that it looks eco green and tempting enough for me to shop in Melvita. The other Melvita Boutiques are located at I Utama 1st Floor and Mid Valley Ground Floor. There's also an Online shopping now available at www.melvita.com.my or visit them at Facebook page at https://www.facebook.com/MelvitaMY
ABOUT MELVITA
Leading French organic skincare brand Melvita was founded in 1983
by French biologist and beekeeper, Bernard Chevilliat. Besides being one of the
pioneers in the world to gain the French ECOCERT and BIO certificates for
organic products, it has been leading the world in setting trends of organic
beauty care, with its unique formulas developed using more than 600 types of
quality natural organic ingredients. It is known to be the organic beauty care
brand with the largest range of organically certified product series in the
world.
Melvita’s organic products
include skincare, men’s skincare, hair care, body care, mum & baby, and
beehive products. Its signature products include Floral Waters, Bio-Excellence
organic flowers and fruits anti-oxidant series, Apicosma honey moisturising
series, and etc. All Melvita’s products are certified by ECOCERT France, and
fulfill the standards of COSMEBIO France (Professional Association for
Ecological and Organic Cosmetics). Melvita’s organic products have a high ratio
of organic ingredients. They believe that using organic products is a crucial
approach to maintain the earth’s future ecosystem, and insist on NO paraffin, silicone, PEG (polyethylene glycol) or PPG
(polypropylene glycol), ethoxylated products, parabens or phenoxyethanol, formaldehyde or chlorine derivatives, synthetic fragrances or
colourings.Protesting against any tests on animals. Using recyclable packaging
to the best they can.
ECOCERT is an organic certification
organization founded in France in 1991. Its Ecological and Organic Charter is
considered as the standards of the organic industry. Its certification
standards are extremely stringent, completely prohibiting disputable
ingredients and most synthetic preservatives in products. Detailed analysis is also
carried out. This is to ensure the ingredients, place of origins, production
methods, refining methods, quality preservation and other aspects fulfil
relevant eco-friendly organic standards before being approved for
certification.
BIO is the certification dedicated to beauty care products, to
certify there is at least 95% of the total ingredients are from natural
origin, and at least 95% of the total plant-based ingredients are organic,
while at least 10% of the total ingredients are from organic farming.*Generally,
beauty care products contain 50% – 80% water. Water cannot be listed as
certified-organic ingredients.
No comments:
Post a Comment